Sony ZV-E10 II Delayed, and the reason is...

By admin, on May 20th, 2024

According to the latest rumors from the rumor mill, the Sony ZV-E10 camera is delayed. Sources of the rumor mill, suggest that it will be available in August 2024.

— End of rumor —

This is not the first time this year that there has been a delay; the announcement of the 16-25mm G was also delayed by over a month. This lens was supposed to be announced at the end of February but was delayed until mid-April. The 85mm GM II is still scheduled to be released in June, but it is unclear when the 24-70mm F2.0 will be announced. This lens was supposed to be released in early summer.

Rumors about the ZV-E10II have been circulating for quite some time, but it seems it will still be a while before it is announced. The Z6III and EOS R5 Mark II have also arrived much later than originally rumored, so each company may be taking some time to comply with EU regulations, why Fuji is out of the race since they are not using AI algorithms like Canon, Nikon, and Sony in their cameras.

Further added, The EU’s AI laws seem to be quite strict. Japanese companies are forced to do a considerable amount of work they have not done before, such as building schemes and publishing technical documents.
If this happens, it seems that there will be no withdrawal from the market, but since the maximum fine is 7% of annual sales, it is likely that the product will not be able to be released easily. In particular, it is expected that this will spread not only to the EU but also to North America and Asia in the future, so it is predicted that it will be difficult if proper measures are not taken here.