Main points for the Nikon Medium-Term Management Plan for 2022-2025
Concentrate management resources in high value-added products and mirrorless cameras (meet expectations of professionals and hobbyists and raise ASP 20%)
Bolster the Z mount system by expanding lens lineup (50+ lenses and a 2+ lens attach rate)
Appeal to video creators by strengthening video functions
Strengthen remote operation and automatic image capture features to meet professional needs
Focus on licensing business
Earnings plan: achieve revenue of ¥200.0B and an Operating profit margin of 10% on a stable basis
The Goal of Nikon is to Create 50+ Z Mount Lenses as well as an in-camera division It’s really clear that Nikon wants to create a more smart video-centered camera to appeal to a bit wider consumer base in the market.
Keep in mind smart camera doesn’t mean a smartphone-type camera with Android or iOS, it means a camera with better connectivity, a camera with a very well artificial intelligent autofocusing mechanism, and remote storage availability.
Nikon Z4 Fullframe Camera Rumor
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