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By admin, on March 21st, 2010
 SAMSUNG WB2000 Samsung Digital Imaging Co., Ltd., a market leader and award‑winning innovator in digital imaging, today unveiled the WB2000 – a high-speed, 10 mega‑pixel CMOS sensor compact camera with 1080P, full-HD video recording. With a maximum video recording speed of 1,000 frames-per-second (fps) and a burst mode capable of capturing 10 full-size digital stills per second, the WB2000 takes high-speed imaging to a new level for today’s consumer. Additionally, the WB2000 enhances the digital imaging experience with Samsung’s Advanced Panorama Shot with Object Tracking as well as an innovative Dual Capture mode, which allows users to simultaneously take 10 mega-pixel still images while recording full-HD videos.
“The WB2000 is representative of Samsung’s strategy to lead the digital imaging industry through product innovation,” said Steve Mitchell, General Marketing Manager, Samsung Digital Imaging. “Consumers have expressed frustration with having to choose between shooting video or taking digital stills with their camera. With the WB2000, Samsung has addressed this unmet consumer need, and now gives consumers the ability to do both simultaneously.”
High-Speed Digital Stills and Video
The WB2000 allows users to capture high-quality images no matter how fast the action may be. Its advanced CMOS sensor and re-engineered DRIMeIII processor yield impressive low-light performance and most notably, speed, giving users the ability to capture up to 10 pictures-per-second (pps) at the resolution of 10 mega-pixels. Additionally, the WB2000 features a 1,000 fps, high-speed video recording mode which today’s creative consumer can use to reveal details of a fast moving event in super‑slow motion. Whether it’s used to capture an everyday moment in an astonishing new light or to analyze a golf swing, the capabilities of the WB2000’s super-slow motion playback are endless.
Impressive Optics and Display
In addition to its impressive speed, the WB2000 also features a high-performance 24mm ultra‑wide angle Schneider KREUZNACH lens complete with a generous 5x optical zoom. Much wider than traditional compact cameras, the WB2000’s 24mm ultra-wide angle lens allows photographers to capture more of a desired scene, such as large groups of friends or family, while the 5x optical zoom will allow them to get in close when shooting from a distance. Samsung’s Advanced Panorama shot with Object Tracking will further enhance the camera’s wide-angle capabilities, ideal for the better capture of scenes such as vast landscapes. For blur‑free images, the WB2000’s lens is also paired with Samsung’s Dual Image Stabilisation technology.
The WB2000 is equipped with a three-inch AMOLED screen providing users with a higher contrast ratio, deeper blacks and more accurate, vivid colors, even when viewed from an angle or in direct sunlight. The AMOLED display is also more efficient when it comes to power consumption, allowing photographers to maximize battery life and shoot longer on a single charge.
Features for the Advanced and Novice Shooter
The WB2000 will appeal to both novice and more experienced users thanks to the combination of Smart and Manual controls. The camera’s intuitive Smart Auto 2.0 (Still & Movie) scene recognition technology will take the guess work out of taking a perfect photo or video every time; however, for those users who want to have more control over image capture, the WB2000 supports RAW and offers Manual control. When set to Manual, consumers can experiment with features such as slower shutter speeds, depth-of-field and even focus.
By admin, on March 7th, 2010
 New Samsung Lens Samsung Digital Imaging Co., Ltd., a market leader and award winning innovator in digital imaging, today announced a series of new additions to its groundbreaking NX system lens technology, to be released throughout 2010. The original line up of Pancake, Standard Zoom and Tele Zoom lenses launched with the Samsung NX10 during CES will be complemented by the introduction of a further five new lenses this year. This will mean that there will be a total of eight potential lenses designed specifically for the NX cameras system available during 2010.
The lenses have each been specifically designed to ensure that users get the most out of their photography experience. The NX system’s advanced intelligent lens technology means it does the capturing so users can do the creating, providing an enjoyable photography experience every time. The NX10 boasts a compact, sleek and lightweight design, and now its leading lens technology on the market means users never need to miss a creative moment, even in the flash of a second.
Consumer research carried out by Samsung revealed that camera users want convenient and easy-to-use features which guarantee value and creative freedom through innovative concepts. Samsung’s intelligent lens technology ensures users’ needs are fulfilled through the highest picture quality, while enjoying the sleek, durable and portable compact camera body of the NX10 thanks to its mirror-less design. Building on the company’s strong heritage in performance and innovation, Samsung’s new lens technology is designed to meet the universal ease-of-use capabilities requested by users
The eight lenses incorporate unique features and designs to guarantee that the images they produce are easy to create yet still of professional quality. The lenses have been developed to include specific benefits which respond directly to consumer needs and desires which were highlighted in the research.
Consumers reported that they wanted lenses which are small and convenient to carry, yet still stylish and iconic. In response to this, Samsung has created the Compact Zoom Lens, the Wide Lens and the Pancake Lens ? all of which give users a high level of optical performance without the bulk of other lenses on the market. These are ideal for consumers who want a lens they can take anywhere and everywhere that will complement the compact, sleek and stylish design of their NX10.
For consumers who are looking for specific qualities to their shots, be it capturing with a certain focus or depth of perspective, Samsung has released the Tele Zoom Lens, the Macro Lens or two types of Standard Zoom Lenses. These lenses feature intuitive technology, are optimised for picture taking of a professional standard and are the ultimate in high performance.
Finally, Samsung found that many people are looking for all-round quality and durability in a multi-purpose lens which can perform faultlessly in a number of functions. For this, the Super Zoom Lens is the perfect choice.
“We were inspired to create new lines of cameras and lenses that would change the way people think and feel about photography. This could only be achieved by ensuring all of the NX10’s components represented an intuitive and harmonious design and capabilities to meet the needs of our customers,” explained Mr. S J Park, CEO of Samsung Digital Imaging. “We know from our detailed research that what consumers want from their cameras is evolving ? they’re looking for compact and stylish products of a high performance, while retaining a focus on value. We’ve reflected these demands throughout the development of our lens technology for the NX10 and forthcoming NX range.”
He added: “Samsung has always been quick to implement cutting-edge technology, and the development of our lens technology ensures that the highest image quality is guaranteed, and always within reach of all our users. Our continued commitment to improving the imaging experience of our users is a number one priority ? we don’t want our users to just capture images but create their own unique stories. The Samsung NX10 represents a whole new category of digital cameras and the new offerings within our lens line up will ensure our users feel empowered to unleash their creative side and integrate camera technology into everyday life, in their own way.”
NX10 LENS TECHNOLOGY SPECIFICATIONS
| NAME |
ZOOM |
FOCAL LENGTH |
| Pancake Lens (Jan 2010) |
30mm |
F2 |
| Standard Zoom Lens (Jan 2010) |
18-55mm |
F3.5-5.6 OIS |
| Tele Zoom Lens (Jan 2010) |
50-200mm |
F4-5.6 OIS |
| Standard Zoom Lens (H1 2010) |
18-55mm |
F3.5-5.6, Non OIS |
| Compact Zoom Lens (H2 2010) |
20-50mm |
F3.5-5.6 |
| Wide Pancake Lens (H2 2010) |
20mm |
F2.8 |
| Super Zoom Lens (TBD) |
18-200mm |
F3.5-6.3 OIS |
| Macro Lens (TBD) |
60mm |
F2.8 |
- Lens spec and launching time are subject to change without notice
About Samsung Digital Imaging
Samsung Digital Imaging Co. Ltd. is a leader in photo imaging technology, digital cameras and optical devices. The company offers a range of high-performance digital compact and DSLR cameras, introducing cutting-edge features to meet consumer needs. Samsung began developing film cameras in 1979 and has led the growth of the digital imaging market through its advanced technology and innovation. For more information, please visit www.samsungimaging.com.
By admin, on March 7th, 2010
 SAMSUNG 15X GPS Samsung, a market leader and award-winning innovator in consumer electronics, today announced the addition of two new models to its WB-series of high zoom, point-and-shoot digital cameras, with the introduction of the WB650 and WB600. The 12.2 mega-pixel WB650 and WB600 offer the same wide-angle 24mm Schneider lenses as their predecessors, the WB550 and WB500, but extend the telephoto capability of the range from a 10x optical zoom to an impressive 15x optical zoom. In addition, the WB650 even comes equipped with a super sharp 3.0” AMOLED display and built-in GPS technology for the automatic geo-tagging of images from anywhere in the world.
Continuing to provide consumers with high end solutions within the high-zoom category, the WB650/WB600 both carry a huge 24mm ultra wide angle + 15X super optical zoom. In addition, the WB series are equipped with a world-first 15X super-zoom lens, within a 30mm thick compact camera body. With such wide-angle and telephoto capabilities, users will have access to a wider shooting range from a shorter distance, making it possible to capture beautiful landscapes, entire wedding parties, and skyscrapers from an increased distance. The cameras’ high-performance Schneider KREUZNACH lenses are also paired with Dual Image Stabilisation (IS), which allows users to capture crystal-clear images by both Optical and Digital Image stabilisers. The Optical IS intelligently compensates for hand trembling by shifting the lens in the opposite direction. When Optical IS isn’t quite enough, the Digital IS automatically takes over to ensure virtually blur-free images.
The WB650 features an exceptional 3.0” AMOLED display which offers significant benefits compared to traditional LCD screens. The impressive screen enhances the experience for consumers with a much brighter and sharper display, which can easily be viewed outdoors and even in direct sunlight. The AMOLED screen offers improved battery life, a higher contrast ratio, more vibrant colours, and the ability to display images that can be reviewed at any angle while fully maintaining the same colour resolution. The WB600 features a large, 3.0” TFT LCD.
The WB650 also comes with built-in GPS technology to pinpoint and store the exact location that the shots were taken. With the WB650, users can geo-tag digital images, recording the longitude and latitude of where in the world the photo was taken. The camera will display the name of the city and country on its AMOLED screen. Thanks to its visual map-view feature, users can even check the photos’ location on a map without having to upload the images to the Internet.
Not only do both cameras deliver truly exceptional stills shots. The WB650 and the WB600 both put high-definition video recording in the palm of your hand thanks to the ability to record video at a resolution of 720p / 30fps. Samsung also incorporates H.264 compression and offers consumers true HDMI connectivity, which allows the camera to be connected directly to an HDTV without the need for a cradle. Additionally, to further simplify users’ ability to record the best video possible, the cameras offer Samsung’s advanced scene recognition technology, Smart Auto (Still & Movie). Smart Auto has been upgraded from the WB550 and WB500, as it can now be used with video as well as with still images. Similar to the way the technology analyses the composition of an image to select the best scene mode when capturing digital stills, the technology will do the same for video, automatically choosing between one of four pre-programmed settings and selecting the setting that will yield the best footage with proper exposure and colour balance.
“These cameras represent what consumers can expect from Samsung,” said Steve Mitchell, Marketing General Manager, Samsung Digital Imaging. “From their powerful optics to the exceptional combination of features which make snapping perfect pictures every time effortless, Samsung’s new WB-Series goes above and beyond what’s expected from a point-and-shoot and raises the bar even higher for this class of high zoom compacts.”
By admin, on March 6th, 2010
 Samsung Digital Imaging Company Inc., a market leader and award-winning innovator in consumer electronics, today extended its renowned 2View family of digital cameras with the introduction of two new models, the PL150 and PL100. Offering Samsung’s dual screen LCD technology, the new mega-pixel (PL150-12.2, PL100-12.2) PL150 and PL100 offer a variety of updated features which will make it even easier for consumers to capture their most precious memories with family and friends, both from behind and in front of the camera.
“The introduction of the Samsung 2View camera in 2009 was one of the most successful digital camera introductions in Samsung’s history,” said Steve Mitchell, General Manager, Marketing, Samsung Digital Imaging. “The ST550 and the ST500 broke new ground and surpassed industry expectations thanks to a combination of technologies that directly addressed how families and consumers take pictures today. We’re proud to add to the momentum generated by the launch of these cameras by extending the 2View family with the PL150 and PL100 that will bring new features to the table and be available at a competitive price to accommodate a wide range of budgets.”
Updated Front LCD Screen
The new Samsung 2View PL150 and PL100 feature a 1.5-inch color LCD screen located on the front of the camera. This 1.5-inch display gives consumers the ability to perfect their self-portraits or join their friends and family in the shot. New for the Samsung 2View PL150 and PL100, consumers can now use the 1.5-inch front LCD to frame video in addition to digital stills. With the PL150, consumers can enjoy 720p HD video recording at 30 frames‑per‑second (fps). An optional HDMI adaptor is also available for the PL150, so that consumers can enjoy their HD video, as well as digital still images, on an HDTV or HD monitor. The new 2View cameras also allow users to have more fun with the dual LCD screens thanks to the addition of the Couple Shot feature and the updated children Mode with music.
Enhancing Samsung 2View’s Renowned Features
Enhancements have been made to some of Samsung 2View’s most celebrated features on the PL150 and PL100, including updates to the cameras’ children Mode and Self-Timer. In addition to playing a fun animation on the front LCD screen, the PL150’s and PL100’s Child Mode will also play a musical tune to better help capture a child’s attention in order to snap the perfect picture (additional animations are available for download at www.samsung.com).
The self‑timer function of the original 2View cameras perfected the group shot because it displayed a preview of the image and a visual countdown timer in the front LCD screen, giving everyone in front of the camera an indication of exactly when the photo would be taken. Taking the self-timer to a new level, the new PL150 and PL100 now extend that same functionality when recording video, so that the entire group will know exactly when the camera is rolling.
When it comes to capturing the perfect shot, the Samsung 2View PL150 and PL100 include the popular Smile Shot feature, which will automatically trigger the cameras to take a photo when a smile is detected, but the addition of Couple Shot allows users to set the camera to snap a picture when the subjects in the frame tilt their heads toward one another.
12 Mega-Pixel Resolution, Large Displays and Advanced Optics
The new Samsung 2View PL150 and PL100 come fully equipped with a true colour-filtered 12.2 mega-pixel CCD, providing sharp and detailed images. Whether taking pictures indoors or out, shooting a landscape or friends around a table, the PL150’s 5x optical zoom, 27mm-wide angle lens gives you a wider shooting range from a shorter distance. The PL150 is also paired with Samsung’s Advanced Dual Image Stabilisation (IS) technology to help consumers capture crystal‑clear, blur-free images. The PL150’s true Dual IS combines both Optical and Digital Image stabilisers to produce sharp images without the confusion commonly found in other cameras. The Optical IS intelligently compensates for hand trembling by shifting the lens in the opposite direction. When Optical IS isn’t quite enough, the Digital IS automatically takes over to ensure blur-free images. The PL100 features a standard 35mm lens with 3x optical zoom, and is paired with Digital Image Stabilization. Both the PL150 and PL100 feature large, rear LCD screens with resolutions of 230K-pixels. The PL150 features a larger 3.0-inch rear LCD while the PL100 features a 2.7-inch LCD.
Better Portraits Every Time
Both cameras feature Samsung’s advanced scene recognition technology, Smart Auto (Still & Movie of PL150), which has been upgraded for use with video as well as with still images. Designed to simplify the way consumers take a photograph, Smart Auto (Still & Movie) ensures that users never have to worry about their photos being washed out, too dark or out of focus. Smart Auto (Still & Movie) analyses key elements of the composition of the image such as colour, brightness, motion and subject and then selects the appropriate scene mode which will produce the best results possible. Similar to the way the technology analyses the composition of an image when capturing digital stills, the technology will do the same for video, automatically choosing between one of four pre-programmed settings and selecting that which will yield the best footage with proper exposure and colour balance.
The PL150 and PL100 also feature Samsung’s Perfect Portrait System – a series of automatic technologies which take the guess work out of shooting beautiful portraits. Key features of this system are Samsung’s Smile Shot, Blink Detection, Red-eye Fix, and Beauty Shot technologies which allow consumers to capture their subjects looking their best.
Stylish Design Makes 2View Stand Out
The new Samsung’s 2View PL150 boasts the company’s elegant Touch of Colour (ToC) finish. First introduced in Samsung’s line of flat‑panel HDTVs in 2008 and brought to digital imaging in 2009 with the SMX-C14 and SMX-C10 camcorders, the ToC design incorporates a hint of colour which is naturally blended into the deep black body of the cameras for an attractive crystalline appearance, making the new PL150 as stylish as it is advanced.
The PL150 and PL100 also feature a slanted design, which places the back of the camera at a seven degree angle. This subtle design accent provides users with further options for taking impressive self-portraits and group shots. The issue that many consumers face when taking self-portraits or group shots with traditional digital cameras is the camera must be positioned much higher than the subjects in order to capture the complete image. Thanks to the seven degree angling of the PL150 and PL100, the lenses will always be pointed at the subjects’ faces even if the camera is positioned at a lower angle.
By admin, on March 4th, 2010
Samsung Digital Imaging Company Inc., today announced the Samsung NX10 at the Consumer Electronics Show in Las Vegas – an innovative digital camera that provides users with an interchangeable lens system and optimum image quality in a sleek, compact body. Delivering creativity without compromise, users can now be as creative as they want on the move, without having to compromise perfect images.
The NX10 incorporates a fast and decisive auto focus (AF), 14.6 MP APS-C size CMOS sensor and unique, large 3.0” AMOLED screen, allowing users to easily view their images, even in bright sunlight. Users can also record in HD movie to create the full story. Available in two colors, Noble Black and Titan Silver, the Samsung NX10 is small, light and ergonomically designed to ensure maximum portability for everyday use.
The Samsung NX10 ensures users never miss a moment, with one of the fastest AF in its class on the market. The company’s latest innovation, the new DRIMe II Pro engine and advanced AF algorithm, also provide ultra fast AF speed with the higher precision of contrast AF.
The Samsung NX10 has the heart of a DSLR embedded inside the compact frame of a digital camera, successfully integrating the APS-C size CMOS sensor with a mirrorless interchangeable lens, for a sleek, lightweight camera that users can easily take with them everywhere they go.
Consumers are not just limited to taking shots but can also tell their own stories in video format with HD movie recording (H.264 codec).
Samsung continues to extend the usage of AMOLED screens across many products, using a large 3.0” AMOLED screen in Samsung NX10. AMOLED provides easier viewing even in bright sunshine and at acute viewing angles, meaning users no longer need to shield their screen with their hand. The category leading screen also provides 10,000 times faster response rate than conventional LCDs, has a far lower power consumption and higher contrast ratio – 10,000:1 vs. 500:1.
“The new Samsung NX10 marks the start of the next generation of cameras,” said Mr. S J Park, CEO of Samsung Digital Imaging Company. “We know from our detailed research over several years that what consumers want from their cameras is evolving, which we’ve reflected in the development of the Samsung NX10. With specialist equipment open to everyone and no longer restricted solely to the professional, more and more people want to capture something creative and tell a story through their camera – but they also want something compact that they can carry round with them all day. The large sensor and the ultra fast auto focus give consumers the quality they demand as well as the compactness they want in one exceptional package.”
Mr. Park continued: “Samsung has always been quick to implement cutting edge technology and no more so when it comes to quality of images. For the first time in the market, Samsung has successfully integrated an APS-C size sensor into a compact body by eliminating the mirror box, meaning that our users can now be as creative as they want to be on the move without having to compromise on image quality.
The Samsung NX10 also contains a range of intelligent features to put professional quality images within reach of the amateur photographer. The Samsung NX10 includes in-depth manual controls and also a Smart Auto function which automatically detects the surrounding environment of the shot and selects the right shoot mode. Its Smart Range feature also enables the user to vividly express both bright areas and dark areas in the same frame, and the Supersonic Dust Reduction system keeps those dust particles clear of the image sensor that can often impair an image. It even senses when the user brings the camera close to their face to look through the viewfinder, and puts the AMOLED screen on standby to conserve power.
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