NEW CAMERA

A month ago in march Sony announced a firmware upgrade for the PMW-F3 which enables S-Log gamma mode, Dual Link 4:4:4 RGB video output, 3G-SDI output, four pre-loaded LUTs etc. In simple words after this firmware upgrade the dynamic range of the camera increases to 800%. The S-Log – opens up the true potential of this camera, firmware will be available this summer for a list price of $3,300.

Will this upgrade from sony will make you sell your Red Epic Camera? see the First Sony F3 S-Log Test video and find out

New York City, NY (April 18, 2011) Next Level Pictures in association with Tstop Cinema teamed up with Abel Cine, Kessler Crane, Wide Open Camera, Angenieux, Carl Zeiss, Cooke, Tyler Mounts, and Miller to unveil the worlds first ever camera test using the Sony F3 with S-Log. S-Log isn’t scheduled for official release until late summer 2011 so we are proud to get our hands on the camera and put it through several latitude tests to include helicopter aerials by Vincent Laforet, vibrant Vegas city lights, and skin tone tests of two models in ten different locations throughout Las Vegas at NAB 2011. The crew of twelve had only ten hours with the camera to produce and film the entire project. The purpose of this test is to compare the latitude and image quality of the new S-Log firmware to native EX codec.

Check out the behind the scenes video: