Grammy Award-Winning Singer, Songwriter Rihanna Joins Drake, Trey Songz and Pitbull to Spotlight KODAK EASYSHARE Digital Cameras and Exclusive Share Button
At an exclusive performance by Drake and Trey Songz at the Best Buy Theater in New York City on October 5th, Kodak revealed that international star and multi-Grammy winning artist Rihanna will join the SO KODAK marketing campaign talent roster. Rihanna and Kodak shared the exciting news with the 1,000 fans in attendance via a surprise video that closed out the show.
Rihanna recently shot her upcoming SO KODAK television spot titled “Fashion Shoot” in New York City. She will join previously announced artists Drake, Trey Songz and Pitbull as the faces of Kodak’s new integrated marketing campaign promoting KODAK EASYSHARE Digital Cameras to young, socially connected consumers. The campaign, which launched on October 4th, celebrates what it means to be “SO KODAK” – a moment, an action, or a person that is hot and hip and worth talking about, bragging about and sharing with your entire social network. Fans can visit http://www.sokodak.com to participate and learn more about the campaign.
“I am excited to team up with Kodak on this project. I am an avid fan of photography and love taking pictures, so this was a natural fit for me,” said Rihanna. “Being on tour, traveling around the world, I have so many cool moments that I have captured on my camera.” Rihanna’s upcoming album, “Loud,” will be released on November 16th.
The multi-platform campaign spotlights KODAK EASYSHARE Digital Cameras featuring Kodak’s exclusive, social networking-friendly Share Button. Broadcast spots, directed by award-winning director Chris Robinson, feature the four artists sharing pictures with each other in a fun, personal and engaging way. In addition to national television spots, the SO KODAK campaign includes radio, online advertising, social media, public relations and consumer promotions.
“Rihanna’s unique style and bold and magnetic personality embodies the meaning of ‘SO KODAK,’” said John Blake, General Manager, Digital Capture and Devices and Vice President, Kodak. “With Rihanna, Drake, Trey Songz and Pitbull, we have an all-star roster of artists who help bring to life how KODAK Cameras and our Share Button make it easy to stay connected with your friends and family.”
A new contest from Fujifilm Business Builders — August 18 to October 31, 2010 How to enter: Just complete the entry form between August 18 and October 31, 2010. You can submit up to 3 entries, by submitting the entry form up to 3 separate times. Simply provide your contact information plus a maximum 500 character description of your idea with each entry. You can also upload one or two optional photos, sketches or illustrations to support any aspect of an idea. Winners will be announced on or about December 1, 2010.
Judging: Winners will be selected by a panel of judges using the following criteria:
— Creativity 25%
— Potential for generating sales 50%
— Ease of replicating the idea 25%
Who can enter the contest? This contest is open to owners and employees of Independent Photo Labs, Photo Studios, or Retail Stores with photo processing capabilities in the US or Washington DC. Up to three entries per person
Short video test of new flagship Olympus E-5 (initial production unit), HD video 720p.
The video was taken at Aquaria, KLCC.
Main Features
1. The highest Image quality available from any of our cameras, made possible by a 12.3-megapixel High-Speed Live MOS Sensor that maximizes the superior imaging potential of ZUIKO DIGITAL lenses together with the “TruePic V+” image processing engine with new “Fine-Detail Processing” technology.
2. High reliability thanks to a rugged magnesium-alloy body, dust/splash-proof construction, and high-power Dust Reduction System.
3. Free-angle shooting of both still images and movies using the 3-inch VGA HyperCrystal LCD monitor with the dual-axis swivelling system.
Panasonic New Digital Interchangeable Lens System Camera
LUMIX DMC-GH2 Receives 2010 Photokina Star
Panasonic Corporation is pleased to announce that the new digital interchangeable lens system camera LUMIX DMC-GH2 is selected as the prestigious “Photokina Star” at Photokina 2010, held through 21-26 September in Cologne, Germany.
The “Photokina Star” is appointed by photo specialist magazines PHOTO PRESSE and digit!, published by Klie Verlagsgesellschaft (Publishing), and is awarded to products or services that are determined to be the absolute highlights of the show amongst the whole selection of exhibited photographic instruments.
Photokina STAR Highlight of Photokina 2010 :
Panasonic LUMIX DMC-GH2
“Die LUMIX DMC-GH2 mit 16-Megapixel-LiveMOS Sensor für Foto- und Full-HD-Video-Aufnahmen ist das neue Panasonic Flaggschiff-Modell der Micro Four Thirds Modellreihe. Zu den beachtenswerten Innovationen zählen u. a. die intuitiv zu bedienende Touchscreen-Steuerung, mit der sich auch der schnelle Kontrast-Autofokus der Kamera komfortabel steuern lässt.”
– “The new flagship model of Micro Four Thirds System is the Panasonic LUMIX DMC-GH2, that features photo and Full HD movie recording with 16-megapixel Live MOS sensor. One of the outstanding innovations is the intuitive touch-screen operation, which realizes a comfortable control of the high-speed contrast AF of the camera.”
Panasonic Lecia D-Lux 5 premium compact camera with 10Megapixel sensor and 24-90mm equiv lens. D-Lux 5 can record 720p AVCHD Lite videos and offers multiple aspect ratio recording via a switch on the lens barrel.
Expected Priced at £630, it will be available from October 2010.
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