NEW CAMERA

Press Release

ADVANCED FLAGSHIP MODEL FOR PROFESSIONALS

Olympus’ Award Winning OM-D E-M1® Combines a New Look with Tethering Capabilities Ideal for Studio Photographers

CENTER VALLEY, Pa., September 15, 2014 – The award-winning flagship Olympus OM-D E-M1®, with the world’s first 5-axis image stabilization, TruePic VII image processor and Live MOS sensor is now more iconic than ever before, with the introduction of new firmware Version 2.0, enabling tethered shooting, In-Camera Digital Shift and Live Composite, and much more, also now available in a sleek, classy silver body.

Professional Workflow
In response to market demand, the new Olympus OM-D E-M1, with firmware Version 2.0 is equipped with USB tethered shooting capabilities, ideal integration in the workflow for studio photographers, utilizing Olympus’ new Olympus Capture studio tethering application. The E-M1 connects to a computer via a USB cable, and the free Olympus Capture software mirrors the camera’s Live View on the computer monitor, enabling easier, stress-free collaboration and sharing with other parties involved in a photo shoot. The software also allows the photographer to operate the camera directly from the computer.

In-Camera Digital Shift
Using two dials, firmware Version 2.0 features in-camera Digital Shift, or Keystone Compensation, allowing you to correct the converging lines of trapezoidal distortion in Live View, without the need for a shift lens or post-processing. In combination with 5-axis Image Stabilization, Dual FAST AF and its dust, splash and freezeproof body, in-camera Digital Shift makes the Olympus OM-D E-M1 ideal for capturing images of buildings from a variety of angles, in virtually any condition.

In-Camera Creativity
New features, including the popular Live Composite Mode, previously introduced in the OM-D E-M10, expand the user’s creative potential. Live Composite Mode is a tool that offers previews of long exposures in Live View, a perfect tool for anyone looking to easily capture light trails when shooting a star-filled sky, or shooting fireworks in flight. Two new Art Filters, both with three types of finish, add to your creative options, with a total of 14 Art Filters. New Vintage and Partial Color, boost the potential for easy, artistic photos using on-camera effects. Vintage lends images a nostalgic charm, while Partial Color emphasizes a specific portion of the photograph, utilizing an intuitive color ring of 18 available color hues, leaving the remainder of the image black and white.

Designed with Detail
Inherited from the OM models of the film era, the Olympus OM-D E-M1 is now available in a strikingly beautiful silver magnesium body with classy aluminum dials and controls.

Other New Features and Functionality
Other features for improved performance include improved EVF display time lag. The display time lag has been reduced to 16 msec when the frame rate has been set to high speed. New Photo Story themes “Zoom In/Out” and “Layout” have been added. The addition of a hold function has also made it possible to temporarily save a photo story while shooting, and complete it, later. Live Guide makes it possible to layer on multiple effects simultaneously*. Remote shooting features in the OI.Share™ App have been further advanced, with the addition of a self-timer sequential and interval shooting, allowing for rich variations in movement and expression. A new Scene Mode “Panning” allows you to set the optimal shutter speed automatically to match the movements of an object. “Shade” Art Effect inserts bands of shading on the left and right side of the image (or top and bottom) for a sense of wideness. A new Movie Effect “Old Film” turns your videos into flickering images with noise, scratches and dust, for the vintage look of old movies shot on film.

Firmware Upgrade Availability
Firmware Version 2.0 is pre-installed on the Olympus OM-D E-M1 silver model. Existing OM-D E-M1 camera owners can also enjoy the features of this new firmware by upgrading their camera using Olympus Viewer software.

U.S. Pricing and Availability
The OM-D E-M1 in Silver will be available in September 2014.
Estimated Street Price: $1,399.99

Firmware Version 2.0 (pre-installed Olympus OM-D E-M1 silver body) will be available September 24, 2014 at 10:00pm ET at no cost.

Olympus Capture Studio Tethering Application will be available September 24, 2014 at 10:00pm ET at no cost.

For a complete list of specifications, visit the Olympus website: http://www.getolympus.com/us/en/digitalcameras/omd/e-m1.html