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Firmware Update

Fuji X-Half - A Nostalgic Digital Camera or Overpriced Toy?

This may be the first Fujifilm camera that I don’t like. Saying this from the bottom of a Fuji fan boy’s heart. Ok, to be honest, after watching multiple reviews, and am not able to accept the type of still or video quality I am getting from this camera. Despite having a large 1-inch sensor. Image quality isn’t able to reach the level that other cameras with a lens can do.

Instead of putting R&D into such cameras, better to spend some time on the development Fuji X-A5 or X-T200 successor

Yes, we do know that Instax series cameras are very popular among Gen Z, and they are a great source of revenue for Fuji, and there is no harm in introducing more and more toy cameras. But for those who have really associated with Fuji for a long time, like myself, I am really very much disappointed today.

Watch Some Reviews | See Image Quality urself and don’t listen to the promotional words, just mute the mic

Better Alternatives in the Same Price Range

Canon V1

Nikon Z30 with kit lens is way cheaper + You can also have a DX 24mm  F1.4 PRIME lens in the same price range

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Fujifilm X-Half Teaser Out - Announcement Soon

Fuji today announced the teaser offers the first digital half-frame camera—the X-Half. Let’s explore the images we have captured from the teaser, although it fails to reveal anything, even if we push the shadows to the limit.

The teaser, with the tagline “Half the Size, Twice the Story”, tells us that it’s a unique storytelling tool specifically made for storytellers a.k.a. content creators, with a very compact form factor.

Fujifilm X-Half

The Fuji X-Half is Fujifilm’s first digital camera which uses a kind of vertical sensor based on Kodak Ektar H35 and Pentax 17. Now this is a very unique product, and Fuji is known for always taking risks and announcing a very different sort of product, trying to find their own consumer base in a very unique way—and I really love these efforts.

Now we all know that photographers love Fuji cameras, but how much love will Fuji get from the content creator community? Only time will tell.

Take a look at the major Core specifications of Fujifilm’s upcoming camera:

Fuji X-Half Specificaton

  • Sensor: Rumored to feature a new 1-inch sensor—a first for Fujifilm X-series
  • Lens: Fixed focal length lens with f/2.4 aperture
  • Display: Vertical LCD screen ideal for diptych and social content
  • Viewfinder: Optical viewfinder for a true retro shooting experience
  • Controls: Manual dials including exposure compensation
  • Size: Compact dimensions (approx. 105.8mm x 64.3mm)

Build: Likely to be manufactured in China

Fujifilm X-Half Arrival Date

Fujifilm X-Half camera is expected to arrive in late May 2025.

Fujifilm X-Half Price

The price of the camera is expected to be somewhere around $999 – $1599.


What is the Fujifilm X-Half Camera?

Fuji X-Half is a compact camera with a 1-inch sensor, placed vertically so it creates content specifically for Shorts, TikTok, or Instagram. It will capture in the same way as the young generation of content creators shoot with their smartphone, meaning you don’t need to tilt your camera in a vertical direction. It will capture vertical images and videos simply by holding your camera in your hand. The camera is specifically designed for creative content creators and storytellers by Fujifilm.

The article was published at 11:13 am, Tuesday, 22 April 2025 GMT. By thenewcamera.com Team. You can follow us on our social pages  FACEBOOK | TWITTER | INSTAGRAM,  –> See More Fuji Rumors and Latest Camera News