According to the latest Sony camera announcement rumor coming from the rumor mill, Sony is preparing for its next announcement on May 21, 2025
Any previous post the human male has mentioned, the upcoming camera will have a tilting viewfinder just like we have seen in the Panasonic GX9 camera. That’s a great thing, that’s a great initiative if Sony is taking so, but mainly we would love to see some kind of changes or better to say major enhancements in the core specifications of the upcoming camera, for the upcoming Sony mirrorless camera updates.
Source SAR website
What’s Coming Next From Sony
Right now, we do not have any leaks from the rumor mill, and I don’t want to make any predictions over that, so it’s better to just have a plain sheet of Sony announced cameras in the past 3 years, and let’s just talk about their predicted scheduled update of Sony upcoming cameras 2025 and beyond
Table: Sony Mirrorless Camera Announcements and Predicted Cycle
| Camera Model | Format | Announcement Date | Predicted Next Update |
| Sony α7 IV | Full-frame | October 21, 2021 | Sony A7 V in Q4 2025 (4-year cycle) |
| Sony α7R V | Full-frame | October 26, 2022 | Sony A7R VI in Q4 2025 (3-year cycle) |
| Sony α6700 | APS-C | July 12, 2023 | Sony A6800 in Q3 2027 (4-year cycle) |
| Sony α7C II | Full-frame | August 29, 2023 | Sony A7C III in Q1 2027 (3 – 4-year cycle) |
| Sony α7CR | Full-frame | August 29, 2023 | Sony A7CR II in Q3 2027 (4-year cycle) |
| Sony α1 II | Full-frame | November 19, 2024 | 2028 – 2029 (4-5-year cycle) |
| Sony A7S III* | Full-frame | July 2020 | Sony A7S IV in Q3 2025 (5-year cycle) |
Sony A7S IV Camera – highly anticipated
If Sony wants to keep everything in sequence, then the next update should be the Sony A7S IV. The Sony A7S IV is long due for an update, and it was a highly popular camera among Alpha series users. Despite that fact, Sony has delayed the update of the A7S series for no reason, so if they move on their own schedule pattern of announcement, as we have sai,d the Sony A7S IV should be next.
Sony A7R VI with modest update?
Sony A7RV was a massive update from A7R IV. They used a Stacked CMOS sensor in A7R V, a new AI AF algorithm from the flagship series cameras, and an enhanced video core specification. Unfortunately, none of the competitors, including Canon and Nikon, use a 61MP stacked or non-stacked CMOS sensor in their models; hence, in the absence of a true competitor, we may see a modest or subtle update from the camera maker.
Sony A7V Before September 2025
People are eagerly awaiting the Sony A7V camera, with as per the latest Sony A7V rumors, we have it will arrive on or before September 2025. The camera is poised to compete with the Nikon Z6 III, but Sony is strategically holding back the Sony A7V from a full launch. They are reportedly waiting to analyze the final core specifications of the Canon EOS R6 Mark III before officially announcing the Sony A7V release date in 2025.
Finally, the RX Series Compacts
We would love to see, and Sony should continue as the global market share of premium compact cameras is rising, but at the same time,e we have no information related to RX series compacts as of now.
The article “Sony Major Announcement on May 21, 2025” was published at 6:45 pm, Friday, 9 May 2025, Greenwich Mean Time (GMT). By thenewcamera.com Team. You can follow us on our social pages FACEBOOK | TWITTER | INSTAGRAM, –>If you have time –>see more Sony Alpha Rumor Latest Camera News
The camera is a7Cs with fan and incredible new Ibis Panasonic like, but no open gate.
You heard it here first.
Think of a professional Zv-e1 for films and vlogs.
@info Yes, we received it a few days ago in our mailbox—forgot to mention it here.
“This camera is clearly built with video creators in mind. I’ve been testing the review unit and I’m genuinely impressed with its overall performance. The only thing I wish it had is open-gate recording. That said, the new IBIS unit works beautifully for handheld shooting.”