The new “Capture more. Feel more.” brand site will feature a variety of contents and visuals representative of the “Capture more. Feel more.” tagline used throughout the world to describe the value and concept behind COOLPIX-series digital cameras. Not only will the site introduce the COOLPIX brand message, but it will also offer integrated collaboration with Flickr and Twitter, allowing users throughout the world to experience and share the COOLPIX world view themselves.
Throughout its long history of developing and utilizing optical and other advanced technologies for use in the development and manufacture of products and services, Nikon has taken its role in the capture of special moments, regardless of the age or situation, very seriously. Nikon will continue to offer the means to record and share the moments that are special to individuals through flexible products and services for all users of digital cameras.
Primary contents 1. Story
The “Capture more. Feel more.” world view is expressed through text and images. As a number of types of images are displayed, the COOLPIX world view is expressed in an intuitive manner. The use of shutter and power-up sounds and effects, as well as background music, allows visitors to the site to experience the COOLPIX world view through multiple senses. 2. Message
“Capture more. Feel more.” is expressed in a variety of forms. Visitors to the site can experience the “Capture more. Feel more.” world view through a 90-second brand movie, as well as through “Snapshot by COOLPIX”, a series of images expressing the special moments that occur every day. 3. COOLPIX Explorer
The world’s largest photo sharing site, Flickr, currently contains roughly 155,000,000 images captured by COOLPIX cameras. Of these, approximately 40,000,000 are available with 1. Attribution, 2. Attribution Share Alike or 3. Attribution No Derivatives Creative Commons licenses. The “Create more. Feel more.” site will introduce approximately 40,000 of those that best express the brand’s world view. With COOLPIX Explorer, these images are displayed in random order, with new images automatically displayed every minute. In addition, visitors to the site who have a Twitter account can use COOLPIX Explorer to experience a new form of communication through photos by tweeting favorite photos to their followers. These features will promote the “Capture more. Feel more.” concept by exhibiting the special moments that occur so many times every day.
COOLPIX brand communication site overview
Brand site name: Capture more. Feel more.
Site launch: September 30, 2010
Languages: Japanese, English, French, German, Spanish, Portuguese, Simplified Chinese, Traditional Chinese
Nikon Coolpix P7000 10.1 MP Digital Camera with 7.1x Wide Zoom-Nikkor ED Lens and 3-Inch LCD, Nikon Coolpix S8100 12.1 MP CMOS Digital Camera with 10x Zoom-Nikkor ED Lens and 3.0-Inch LCD (Black) Now available on amazon at Nikon Store
My Picturetown site offers a new design as well as new functions and services for simpler, more intuitive operation.
The new my Picturetown site is more practical and offers improved operation with functions such as one that allows for stress-free viewing of several thousand pictures uploaded to my Picturetown on a single page, and another, adopted in response to great user demand, that allows users to change the order in which pictures are displayed using familiar drag-and-drop operations.
Among the new services available is the unique “PhotoMovie” service that allows you to combine photos, messages and music with special effects to create original “PhotoMovie” that can be shared with other members.
My Picturetown Improved Features 1. “Home”
The “Home” page displayed immediately after logging in has been redesigned. Photos uploaded to my Picturetown can be displayed in random order to decorate the Home page displayed after you have logged in. In addition, “Approx. 1 year ago” box displays thumbnails of photos taken one year ago, and a list of albums recently shared is also displayed. The more photos you upload to my Picturetown, the more entertaining the Home page becomes.
2. My Photos
Display of several thousand photo thumbnails on a single page
The order in which photos are displayed can be modified using drag-and-drop operations
Page design can be selected from eight options
A function for uploading photos to Facebook (http://www.facebook.com), the world’s largest social networking service, has been added
An improved uploader function that allows you to perform other operations while photos are being uploaded
An improved search function that allows you to search for particular photos based on a number of criteria
3. Sharing of albums with a specified design
Album design can be selected from 18 options. When an album is shared, those with whom you have shared the album see it with the particular design you have specified.
4. PhotoMovie
This function allows you to easily create your own unique “PhotoMovie” that combines photos, messages and music with special effects. Photo movies can also be shared with family and friends.
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