Insta360 has confirmed that the Insta360 Luna Ultra announcement is about to happen today, that is on June 10, and more surprisingly than that, the B&H Store has already listed the camera in its stock. The units are already prepared for shipping, and also to a few customers, those who were able to order it in time. So this also shows that Insta360 has adopted an unconventional launch strategy, as the company is shipping real units to consumers even before the global reveal/announcement of the product.
Insta360 Luna Ultra Official Launch Time
Insta360 has announced a live launch event for today. Here are the timings:
- 8:30 AM – 9:00 AM EDT (US Eastern Time)
- 6:00 PM – 6:30 PM IST (India Standard Time)
The company is currently using the tagline “Luna has arrived” along with a “Launch Live” prompt on its website, signaling that full specifications and details will be shared during today’s event.
Screenshot shared by the user after the pre-order of insta360 luna
B&H Already Shipping Insta360 Luna Ultra
the biggest surprise we are talking about. B&H has already accepted pre-orders of the Luna Standard Combo (Cosmic Black) even before the official announcement, and we have never seen before that B&H has started shipping a product even before the official announcement has been made by the company itself. For proof, we have the screenshot of a customer who has shared the shipping confirmation of the Insta360 Luna product, and it will be delivered on June 11.
Later on, when we have researched more, several customers have shared order confirmations showing expected delivery as early as June 11. B&H has now changed the listing status to “New Item – Coming Soon”, suggesting the first batch sold out quickly.
This early availability has created significant buzz in the camera community, especially among users looking for an alternative to DJI’s upcoming Osmo Pocket 4 Pro in the US market.
Insta360 Luna Ultra Price at B&H
During the brief in-stock period, B&H listed the Insta360 Luna Ultra Standard Combo at $769.99. This is currently the most concrete pricing available for the US market.
Why Is Insta360 Launching This Way?
Insta360 appears to be following a surprise launch strategy. By allowing B&H to sell units early and holding the official event today, the company is generating real-world interest and authentic customer feedback ahead of wider global availability.
This approach has helped Insta360 create strong momentum in the US market, where demand for new pocket cameras remains high.
Should You Buy the Insta360 Luna Ultra Now?
| Situation | Recommendation | Reason |
| Already ordered from B&H | Good – Some units shipping June 11 | Early stock is moving |
| Considering buying from B&H now | Wait for official launch | More clarity coming today |
| Outside the US | Wait for global pricing & availability | Regional details expected soon |
| Want full specs & comparisons | Wait for today’s event | Official information coming |
Bottom Line
The Insta360 Luna Ultra official launch is happening today. While some early units have already started shipping from B&H, most buyers should wait for the live event to get complete specifications, final pricing, and bundle details.
We will update this article with key highlights, full specs, and pricing information as soon as the launch event concludes.
source: B&H Store
The article “Insta360 Luna Ultra Launch Today: Already Shipping from B&H” was written by thenewcamera.com Team on 8:15 am, Wednesday, 10 June 2026, Greenwich Mean Time (GMT) | You can also follow us on Our Official Social Media Handles FACEBOOK | TWITTER | INSTAGRAM
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