According to the latest rumor surfaced from the rumor mill, Canon is about to announce a new compact camera in the month of September 2025. The rumor is not new; we have also published earlier that Canon will be refreshing its compact camera lineup, which is ultra-popular and in high demand even in 2025. Like for example, Canon SX740 HS, as well as Canon G7X Mark III, are still in very much high demand, and we have also posted articles on how you can buy this camera, where to buy it even in 2025.
Canon ELPH Series Compact Camera Camera Coming Next
But based on the latest set of rumors, we have Canon will be refreshing their ultra-popular ELPH 360 HS style camera, not the same model, but a new model coming under this lineup, it will be very ultra-compact like the previous ELPH model, ultra-light, and highly portable, made for photographers as well as content creators.
For context only, the 2016 PowerShot ELPH 360 HS featured:
- 20.2MP 1/2.3″ CMOS sensor
- DIGIC 4+ Image Processor
- 12x optical zoom lens (25-300mm equivalent)
- 3.0″ 461k-dot LCD monitor
- Full HD 1080p video at 30 fps
- Intelligent IS image stabilization
- Built-in Wi-Fi with NFC
- ISO 3200 and 7.2 fps continuous shooting
The sources of the rumor mill suggest it will be a refresh of the PowerShot ELPH 360 HS model, but he didn’t mention that new PowerShot is a minimal update rather than a feature-packed refresh., the ELPH 360 HS model was announced back in 2016 and at that time it featured 20.2MP CMOS sensor with DIGIC 4 image processor and a 12x optical zoom, as well as video recording was limited to Full HD only. Obviously, the new camera will have a refresh and upscaled stills and 4K video recording capability, that’w what we are expecting at least from the new model.
Why this announcement matters
The compact camera market has already faced a lot of challenges due to the rise of smartphones, but from past 1 year the sale of compact cameras has been raised globally and now Canon is officially entering in the compact camera world again with their new offerings and cutting-edge technology.
All the PowerShot ELPH have photography-focused design, but that was 2016. If Canon is announcing a camera in 2025 and specifically the models which are popular right now and being sold at 2x price than their regular price those are the Canon SX740 HS and the Canon G7X Mark III, so if Canon is planning to impress people or make a space among them then they have to optimize the ELPH series even for the video content creators otherwise again they will have to face the backlash.
Canon Announcement in September 2025
| Product | Type | Announcement/Release Date |
| EOS C50 | Full-Frame Cinema Camera | Announcement September 9, 2025 |
| PowerShot ELPH Refresh | Compact Point-and-Shoot Camera | Announcement next week (early September 2025) |
| RF 85mm f/1.4L VCM | Prime Lens | Announcement September 9, 2025 |
| EOS C50 kit lens | Zoom Lens | Announcement September 9, 2025 |
Love to see Canon is reactivating its compact line-up of cameras once again after a long time. At the very same time, I am really very excited about the Canon C50 relase and we are covering up bits and bytes of every news related to the C50 announcement here – Check for Latest Updates related to Canon C50
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Update on: October 2025
Canon announced the ELPH 360 HS on September 10, 2025.
Canon is now in the mood to cash in on the opportunity they are getting, so they have reannounced a new compact model, the ELPH 360 HS. This model retains all the core specifications without any major update, which was expected: the 20.2MP sensor, 12x optical zoom (25-300mm equivalent), and Wi-Fi connectivity. We do still believe that it will become a big hit soon, since it appeals to budget-conscious buyers—those who want a camera that performs better than a smartphone, features optical zoom, and stays within budget.
Get Canon ELPH 360 HS from Amazon.com | B&H Store
Source Canon Rumors Website
The article “Canon New PowerShot Compact Coming on September 2025” was written by thenewcamera.com team on 9:01 am, Saturday, 6 September 2025 (GMT-4) | You can also follow us on Our Official Social Media Handles FACEBOOK | TWITTER | INSTAGRAM to get live news — > get live Camera News + Canon Rumors 24X7.
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