The Nikon Z30 Mark II camera is an APS-C entry-level mirrorless camera from Nikon specifically made for content creators. The camera just hit an all-time low price of $596.95 with the 16-50mm kit lens in all the major online stores in the USA [B&H Store and Adorama]—a major discount from its original $790.95 launch price.
Is Nikon clearing up the stock inventory of the Nikon Z30 camera to make a clear way for the highly anticipated Nikon Z30 Mark II camera with the recent rumors of camera registrations as well? Considering the lifecycle of an entry-level camera, all these factors point to an imminent announcement. Now let’s dive into some facts.
Why the Nikon Z30 price drop signals the Z30 Mark II announcement?
Deep discounts on cameras generally indicate manufacturers are preparing for the launch of the successor. As we all know, the Nikon Z30 is approximately 2 years old and was announced back in June 2022. At the time of the Nikon Z30 camera announcement, the direct competitors were the Sony ZV-E10 and the Canon R50.
But as of 2025, we now have the successor of the Sony ZV-E10, the Sony ZV-E10 Mark II camera with upscaled core specifications. At the very same time, Canon has also updated their entry-level Canon R50 camera with the Canon R50v.
In some markets, used Z30 bodies are selling for as low as $459. This suggests that Nikon is aggressively clearing the stocks to make way for the Nikon Z30 Mark II camera. A similar price drop was witnessed in the Nikon Z50 before the arrival of the Nikon Z50 Mark II camera.
Adding fuel to the fire, Nikon recently registered a new camera in the wireless certification agency with the model code N2410. So it doesn’t surprise us that Nikon plans to introduce a new camera soon. Now if you look at the list of upcoming Nikon cameras of 2025, then the list includes Nikon Z7 Mark III, Nikon Z9 Mark II, as well as the Nikon Z30 Mark II. Now, among all these three cameras in the entry-level zone, the Z30 Mark II is a very strong contender and needs a refresh as soon as possible since it’s losing its market compared to its competitors, specifically the Canon R50v.
What should we expect from the upcoming Nikon Z30 Mark II camera?
We have already discussed the core specifications of the camera in our previous post. Now, just to remind you again—
Nikon Z30 Mark II Specifications [Expected]
Imagine and Processor:
- 20.9MP DX-Format CMOS Sensor
- EXPEED 7 Image Processor
Video Specs:
- 125 Minutes Recording Time Limit in 4K
- UHD 4K60p Video Recording (with crop mode)
- Full HD 120fps Slow-Motion Recording
- Live Streaming at 60p
- Product Review mode
- 10 Bit Internal recording (Via HDMI)
Autofocus System:
- Hybrid AF with Improved Eye and Face Detection
- Subject Detection for 9 Types (animals, vehicles, etc.)
Screen and Viewfinder:
- 3″ 1.04m-Dot Free-Angle Touchscreen LCD (180° tilting for vlogging)
Audio and Connectivity:
- Built-In Stereo Mic with Wind Noise Reduction
- External Mic 3.5mm
- New Tally Lamp Design for Recording Indicator
- Wi-Fi and Bluetooth for Seamless Connectivity
Vlogging Features:
- Vlogging-Optimized Design
- Dedicated Selfie Controls
- Picture Control Button for Quick Adjustments
Shooting and Storage:
- ISO 100-51200
- Up to 11 fps Continuous Shooting
- Single SD Memory Card Slot
Excluded Features (To Protect Z50 II Sales):
- No electronic viewfinder (to keep the Z30 Mark II focused on vlogging and content creation)
- Photographic enhancements like burst shooting at 30 fps are reserved for Z50 II.
- Market Segmentation: Nikon will likely reserve 10-bit internal recording for the Nikon Z50 Mark II camera, to maintain its appeal to semi-professional users and protect its future sales.
- Target Audience: The Z30 series targets vloggers and casual content creators who don’t spend much time grading 10-bit videos, they give priority to ease of use and affordability over advanced video specifications. Offering a 10-bit recording might not align with this audience’s actual needs.
Why the Nikon Z30 stock clearance is an excellent opportunity for you
For those who are not waiting for the Nikon Z30 Mark II camera, the current stock clearance sale is a great opportunity to grab one of the best low-light performing cameras in the APS-C range. Since the same 20-megapixel sensor is being used in the Nikon Z50 Mark II camera, the Zfc camera, and even the same sensor will likely be used in the Z30 Mark II camera. So, if you are a photographer and looking for a budget body, without a doubt, the Nikon Z30 (or its Mark II) is one of the best opportunities right now. At the very same time, it also records Full HD videos up to 2 hours 15 minutes and 4K up to 30 minutes. Let’s have a look at its major offerings.
The Z30 remains a fantastic choice for beginners and vloggers, offering:
-
A 20.9MP APS-C sensor for sharp stills and 4K video.
-
A fully articulating 3.0″ touchscreen for easy framing.
-
Hybrid autofocus with eye and face detection.
-
Up to 2 hours 15 minutes of continuous recording, ideal for long takes.
-
Compatibility with Nikon’s Z-mount lenses and F-mount lenses via the FTZ II adapter.
Canon R50V – A Recent entry-level camera from Canon with 10-bit 4 K 60p video recording capability and Clog support.
Nikon’s strategy to capture the content creator market
Nikon is already putting a lot of focus and effort, as you can see in the entry-level full-frame cameras like the Nikon Z5 II. We are having the ability to record in 12-bit RAW, 10-bit LOG video, and Red camera LUTs are also there to give an enhanced cinematic experience to users. Similarly, being a hybrid camera, the Nikon Z50 Mark II features class-leading video core specifications.
But Nikon’s entry-level range is now weak and needs an upgrade. If they fail to do so in a proper timeline, they will lose a big market share for sure—since Canon R50v has now arrived with exceptional video core specifications at very similar prices to the Nikon Z30.
We all know Nikon is planning to introduce the Z9 Mark II camera before the Winter 2026 Olympics. But refreshing the entry-level Nikon Z30 is very essential and a requirement of the situation. If they update the Z30 in time, they can keep the entry-level line competitive and appealing to younger creators.
When will the Nikon Z30 Mark II camera arrive?
We expect that the Nikon Z30 Mark II camera will arrive in Q4 of 2025 or Q1 of 2026. Nikon may shift the Z30 Mark II camera announcement to January 2026 at CES or maybe at CP+ in February 2026.
But that’s our expectation. As we all know, Nikon generally takes 3 months to announce a new camera once the wireless registration happens, and as we all know, the Z9 II, the Z7 III, and the Z30 Mark II are in line for announcement.
The post “Nikon Z30 Mark II Coming Soon? Z30 Prices Hit Record Low” appeared first on thenewcamera.com | Written by thenewcamera.com team on 3:53 am, Sunday, 4 May 2025 Greenwich Mean Time (GMT) Follow us on our social pages FACEBOOK | TWITTER | INSTAGRAM to get live Camera News + Nikon Rumors 24X7.
