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Firmware Update

Fujifilm Absorb Fujinon Corporation

Fujifilm to Absorb its Optical Device Business Subsidiary, Fujinon Corporation
FUJIFILM Corporation (President and CEO: Shigetaka Komori; hereafter “Fujifilm”) has decided to absorb its wholly-owned subsidiary Fujinon Corporation (President: Shigekazu Matsuki; hereafter “Fujinon”) as of July 1, 2010. This decision was approved at the Board of Directors meeting convened today.
Fujinon has led the market segment of TV camera lenses and other optical devices since its original establishment as Fuji Photo Optical Co., Ltd. in 1944. The company has addressed broad and diversifying needs of customers through offering products based on its distinctive development and design ability, advanced manufacturing technologies and solid quality management practices. In October 2006, it became Fujifilm’s wholly-owned subsidiary to reinforce partnership in business administration.
With the consolidation, Fujifilm seeks to accelerate the integration of Fujinon’s optical technologies into its imaging, production and organic synthetic technologies to further expand the optical device business. At the same time, Fujifilm will strengthen the business by integrating Fujifilm’s business planning and R&D functions with Fujinon’s product development, manufacturing and sales functions, while also integrating overseas sales subsidiaries.
In a coincided move, Fujinon’s wholly-owned subsidiaries Fujinon Mito Corporation and Fujinon Sano Corporation will be merged into one company for greater production efficiency.
Fujifilm will continue to work to expand and develop its optical device business as one of its priority business fields, delivering top-quality products and services to help enhance the quality of life for people worldwide.

CANON U.S.A. EXPANDS CANON PROFESSIONAL SERVICES PROGRAM

Canon USA 2010

CANON U.S.A. EXPANDS CANON PROFESSIONAL SERVICES PROGRAM TO PRO VIDEOGRAPHERS, CINEMATOGRAPHERS AND FILMMAKERS

Canon U.S.A., Inc., a leader in digital imaging, announced today that it has expanded its Canon Professional Services (CPS) program effective April 9th, 2010. The CPS program expansion will offer the same three levels of membership – Silver, Gold and Platinum – to qualifying professional video customers, with each level receiving better and more extensive service benefits. The expansion of the CPS program is designed to extend Canon’s service assistance and offerings to this professional demographic and support professional filmmakers and videographers with fast service, equipment evaluation loans, and a range of other benefits to be announced in the coming months. New members will be able to sign-up and join the expanded CPS program as of April 9th, 2010 and begin to take advantage of all the current CPS program benefits as listed on the CPS Web site. Existing CPS members with qualifying video equipment will also be able to take part in the expanded CPS video services and benefits. However, the expedited two-day and three-day service benefit for eligible video equipment will not be available until July 2010.

“As digital imaging evolves, we are proud to expand the CPS program to meet this new evolution and embrace the opportunity we have to serve the video market, not only with superior products, but also with continued service to ensure our professional customers have the equipment and support they need to successfully do their jobs,” stated Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A.

A complimentary CPS Silver membership will be offered free-of-charge to qualifying videographers, cinematographers and filmmakers. This level of membership includes a welcome kit, access to the CPS phone hotline and a 20 percent discount on repairsi. For professionals requiring a higher level of Canon support, CPS Gold membership additionally includes access to equipment evaluation loans for a limited trial period and an expedited three-day turnaround on service items.ii Along with a 30 percent service discount, CPS Gold membership also includes two free Check & Clean vouchers and backup loan equipment, when available, if repair or service exceeds the three-day turnaround. CPS Gold membership has an annual fee of $100.

The CPS Platinum membership includes priority access to equipment evaluation loans for a two-week trial periods, a 60 percent discount on repairsiii, and expedited two-day turnaround on service items. Platinum members can also request backup equipment while their equipment is being serviced. Requested backup equipment is sent out upon the service center’s receipt of the member’s equipment.iv CPS Platinum membership will have an annual fee of $500.

As part of the expanded CPS program, equipment evaluation loans will include all current professional DSLR equipment and accessories including the highly popular EOS 5D Mark II Digital SLR camera, as well as the new Canon XF305 and XF300 Professional Camcorders which employ an MPEG-2 4:2:2 50Mbps Canon XF Codec for capturing and recording native 1920 x 1080 video onto affordable CF cards. The Canon XF305 and XF300 professional camcorders are expected to be available for loan in June of 2010.

In addition, current CPS program members are qualified for this new level of video equipment service and likewise, CPS members under the video qualifications will also qualify for still camera service and benefits.

For more information on Canon U.S.A., Inc.’s expanded Canon Professional Services program including qualification requirements and benefits for Silver, Gold and Platinum level memberships, please check the CPS web page at:www.usa.canon.com/cps

CANON’S NEW XF305 AND XF300 PRO CAMCORDERS RECORD 1920 x 1080 4:2:2 VIDEO DIRECTLY TO COMPACT FLASH CARDS

LAKE SUCCESS, N.Y., April 7, 2010 – Canon U.S.A., Inc., a leader in digital imaging, today announces the Canon XF305 and XF300 Professional Camcorders. Both new models employ an MPEG-2 4:2:2 50Mbps codec – Canon XF Codec – for capturing and recording native 1920 x 1080 video onto affordable, universally available Compact Flash (CF) cards. Uniting video, audio and metadata into a single file, the Canon XF305 and XF300 use an MXF (Material eXchange Format) File Wrapper, a widely supported open source format, to maximize compatibility with existing industry infrastructure and non-linear editing (NLE)systems. Priced under $8,000 per model, the Canon XF305 and XF300 are engineered for multiple production applications including broadcast news, documentary and independent filmmaking and event videography. Canon will be demonstrating a variety of professional applications for the Canon XF305 and XF300 at the Company’s booth# C4325 at the 2010 National Association of Broadcasters (NAB) Show in the Las Vegas Convention Center.

The Canon XF305 and XF300 Professional Camcorders include a Genuine Canon 18x HD L-series lens providing documentary filmmakers and news camera operators with the focal-range versatility required in the field. Designed with input from professional users, each model includes three Canon developed and designed native 1920 x 1080 CMOS image sensors, and the new Canon XF Codec for extreme color detail required for accurate chroma-keying, color-grading and compositing for digital filmmaking. For finer transitions in tone and color, 4:2:2 color sampling offers twice the color resolution of HDV and other 4:2:0 formats. In addition, Canon’s XF305 model features industry- standard HD-SDI output, genlock, and SMPTE time code (in/out) terminals for multi-camera or 3-D productions.

“The creation of HD video content continues to grow across every market category,” stated Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. “We are proud to introduce the new Canon XF305 and XF300 Professional Camcorders, which provide extraordinary image quality, a generous array of features and seamless integration with file-based workflows, all at an attractive price. These camcorders provide the convenience, production cost and quality that the HD video market has been asking for.”

Further adding to the low total-cost-of-ownership of the Canon XF305 and XF300 Professional Camcorders is their use of CF cards. In addition to rugged, solid-state construction and the speed and ease of file transfer to computers, CF cards are cost effective and widely available, unlike proprietary memory systems. The new Canon XF305 and XF300 Professional Camcorders feature hot-swappable dual card slots and support UDMA CF cards for maximum performance.

To support the swift adoption of the Canon XF Codec, Canon has worked in cooperation with major editing and post-production software developers, including Adobe, Apple, Avid, and Grass Valley, to ensure compatibility with leading software programs widely used within the video production and broadcast industries.

Genuine Canon Optics with Image Stabilization
Leveraging the Company’s expertise as a global leader in the design and manufacture of high-performance optics, the Canon XF305 and XF300 Professional Camcorders feature a Genuine Canon 18x HD L-series lens with a 35mm equivalent zoom range of 29.3 – 527.4mm and a Full Manual Focus mode with mechanical “hard” end stops and distance markers for professional operability and repeatable manual focus. Canon utilized HI-UD (high-index, ultra low dispersion), UD and aspherical lens elements to minimize chromatic aberrations and provide a compact size and weight to the lens – while also delivering a resolution of approximately 1,000 TV lines. The lens also features a new SuperRange Optical Image Stabilizer (OIS) system featuring Dynamic and Powered modes for optimal performance in the greatest variety of situations.

DIGIC DV III Image Processor
At the heart of Canon’s XF305 and XF300 Professional Camcorder models is Canon’s proprietary DIGIC DV III Image Processor, which ensures natural, lifelike colors and captures tonal gradations and shadow detail with remarkable accuracy. The DIGIC DV III Image Processor also powers Canon’s innovative Face Detection Technology, an autofocus option that can significantly reduce the effort required when camera operators work alone, such as in news applications.

To maximize the camcorders’ adaptability across various production environments, Canon equipped each model with the ability to record at multiple bit rates, resolutions and variable frame rates for slow and fast motion.

Mode Resolution Frame Rate
50Mbps (CBR) 4:2:2 1920 x1080 60i/30p/24p
1280 x 720 60p/30p/24p
35Mbps (VBR) 4:2:0 1920 x1080 60i/30p/24p
1280 x 720 60p/30p/24p
25Mbps (CBR) 4:2:0 1440 x1080 60i/30p/24p
CBR = Continuous Bit Rate
VBR = Variable Bit Rate

Additional professional features include variable-interval (for time-lapse) and frame-record for stop-motion animation, and a photo feature for frame-grabs.

Refined Ergonomics and Operation
The Canon XF305 and XF300 are designed to maximize shooting comfort and usability. The well-balanced design allows the operator to comfortably control the camcorder and easily maintain a steady shot while minimizing arm fatigue. Each camcorder also features a convenient, freely rotating 4.0-inch, 1.23-megapixel LCD monitor that can be positioned at either the right or left side of the camcorder body, allowing for easy viewing even in the most difficult shooting positions.

The LCD monitor also provides a display of the camcorders’ built-in waveform monitor and vectorscope to aid in achieving accurate exposure and color levels while shooting. Additionally, the LCD can show peaking, edge-monitor-focus and magnify the image, enabling users to confirm critical focus, an essential objective in all HD production.

The Canon XF305 and XF300 models also come equipped with a 0.52-inch, 1.55-megapixel color electronic viewfinder, providing ample resolution for critical focus and approximately 100 percent field-of-view coverage for accurate judgment of composition.

Audio Flexibility
The Canon XF305 and XF300 Professional Camcorders feature a built-in stereo microphone as well as dual XLR inputs for external audio sources. The new camcorders support 16-bit PCM audio at 48 kHz with automatic and manual audio level adjustment

Canon’s XF305 Professional Camcorder is scheduled to be available in late June for an estimated retail price of $7,999. Canon’s XF300 Professional Camcorder is scheduled to be available in late June for an estimated retail price of $6,799.

DSC-W350D from Sony

Sony DSC W350D images

Sony DSC W350D

Sony Japan has detailed two new variants of the feature-rich DSC-W350 Cyber-shot camera. These variants, known as the DSC-W350D, are available in silver and pink and have rhinestones embedded on the front of the camera. Sony aimed to have the surface coating of the pink unit to shine like pink satin. There is also a special coating around the lens ring on the pink version, which is made of a transparent material that is supposed to look like crystal. The silver DSC-W350D aims to look a bit different than the usual dull silver cameras out there and has a “sophisticated rhinestone dot pattern” that provides a “simple and elegant design.” Apparently the ring around the lens on the silver version also is very shiny. Expect these to launch at a price of Y27,000 on April 23rd, and it hasn’t been confirmed outside of Japan.

Sony also detailed two cases that will be available for sale when these cameras launch called the LCS-WJ. It has rhinestone decorations like the cameras and patterns that accent the metallic frame. Within the case, elegant patterns are embossed on the cloth to give it a truly unique and stylish appearance.

The DSC-W350D features a

  • 14.1 megapixel sensor,
  • Carl Zeiss 4x optical zoom,
  • 2.7″ LCD, iAuto, Smile Shutter,
  • Face Detection,
  • Optical SteadyShot,
  • Sweep Panorama, and
  • 720p HD movie recording

Low-light Photography Tips from Sony Style

Low light Photography Tips

Visit sony style blog and see what they have to say/show about the low light photography
Click here to visit Sony Style Blog

Nikon digital cameras receive Red dot award

Nikon Camera Award 2010

Two Nikon digital cameras receive the “red dot award: product design 2010”
Nikon COOLPIX S1000pj compact digital camera

Nikon D5000 digital-SLR camera Nikon Corporation (Michio Kariya, President) is proud to announce that the COOLPIX S1000pj compact digital camera and D5000 digital-SLR camera have been awarded the “red dot award: product design 2010” by Germany’s Design Zentrum Nordrhein Westfalen.

The “red dot award: product design” is a world-class award presented to products released over the past two years that exhibit superiority of design in terms of a total of nine aspects, including innovation, functionality, ergonomics, ecology and durability. A total of 4,252 products from 57 nations took part in the “red dot award: product design 2010” competition, for which the two Nikon products were selected. Winners will be on display from July 6 to August 1, 2010 in the exhibition “Design on stage – winners red dot award: product design 2010” at the red dot design museum on the premises of the Zeche Zollverein World Cultural Heritage Site in Essen Germany.

Nikon D300S Sample Video

D300S Sample Movie

D300S Sample Movie

Watch Nikon D300S sample video mirages, Ami Vitale a specialist, given a new dimension to cultural photography.

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