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By admin, on September 25th, 2010
PANASONIC 3D TECHNOLOGY ACES 2010 US OPEN
Delivers US Open in First-Ever Live-in-3D Broadcast in Collaboration with DIRECTV and CBS Sports
Panasonic Joins with Sports Video Group to Create “3D Tennis Playbook”
SECAUCUS, NJ (September 24, 2010) – Panasonic, a worldwide leader in Full HD 3D1 technology and the official 3D HDTV sponsor of the US Open, wrapped up a successful fortnight at the USTA National Tennis Center last week teaming up with DIRECTV and CBS Sports to deliver the first-ever 3D broadcasts of US Open matches including the men’s and women’s singles finals – which will become the basis of a soon-to-be released textbook guide to producing 3D tennis broadcasting.
Panasonic also marked the US unveiling of its first consumer 3D camcorder at the 2010 Open as well as the availability of the much-anticipated world’s first professional 3D camcorder, and a partnership with professional TV services company Bexel to provide 3D broadcast rigs for live television productions.
Professional Tennis Enters 3D Era
During the two weeks of tennis at the US Open, center court matches during both weekends were broadcast in 3D on DIRECTV’s n3D™ powered by Panasonic – a linear channel dedicated exclusively to 3D programming and viewable on 3D television sets including Panasonic’s line of award-winning VIERA Full HD 3D TVs. n3D is one of DIRECTV’s three separate all-3D channels which launched June 30, sponsored by Panasonic to deliver even more 3D sports, entertainment, documentary and other programming to DIRECTV’s HD subscribers.
Panasonic’s AG-3DA1, the world’s first professional 3D camcorder with SD Memory Card recording capabilities, played a major role in the production of the 3D US Open broadcasts, complementing the seven stationary dual-HD camera 3D rigs by providing roving 3D coverage of key matches and behind-the-scenes activities from around the USTA National Tennis Center grounds.
“We were very excited about bringing the first 3D broadcasts of the US Open into viewers’ homes,” said Ken Aagaard, CBS Sports’ Executive Vice President of Engineering and Production. “The US Open offered us an opportunity to work within a much smaller field of play than we’ve seen with baseball, basketball and football and capture the nuances of the game of tennis from very unique perspectives. Panasonic’s 3DA1 pro camcorder also provided us with just the tool we needed to fill the void in the on-court action by going into the crowds and capturing the behind-the-scenes tennis world in 3D as well. Feedback from viewers has been very positive thus far.”
Panasonic, DIRECTV and Best Buy also supported the Consumer Electronics Association’s (CEA) 3D Demo Days, which coincided with championship weekend at the US Open, by inviting the public to visit Best Buy stores across the country to watch the DIRECTV n3D channel broadcasts of the US Open in 3D on Panasonic VIERA® Plasma 3D HDTVs. Overall 59 retailers in 3,000 stores participated in CEA’s 3D Demo Days across the US.
Guide to 3D Tennis Broadcasts
Panasonic is underwriting the development of the 3D Tennis Playbook, a hands-on guide for industry professionals on how to produce tennis events in 3D, produced by the Sports Video Group (SVG), the industry’s premier technical working group for producers, and distributors of sports content.
“The Playbook is going to be a frontline documentary on how to produce tennis tournaments in 3D so that broadcasters worldwide can take advantage of the experience gained at the groundbreaking 3D broadcasts from the 2010 US Open to bring the excitement of professional tennis in 3D to more and more homes,” says SVG Executive Director Martin Porter. “We are grateful to Panasonic for advancing 3D production techniques and technology and for being a partner in the creation of this valuable industry resource.”
US Open Fans Step Into the 3D World
As part of Panasonic’s sponsorship of the US Open, fans attending this year’s event could visit the Panasonic 3D Experience Gallery located at historic Louis Armstrong Stadium where they could see themselves in 3D, watch 3D movies and programs and catch the US Open action live in 3D on DIRECTV’s n3D powered by Panasonic channel. During the two-week event, more than 40,000 fans visited the Panasonic Gallery and other 3D demo areas located around the National Tennis Center to experience the immersive world of Panasonic 3D home entertainment for themselves.
“As a worldwide leader in 3D technology, Panasonic is extremely proud to work with such equally dedicated partners and industry leaders as the USTA, CBS Sports, DIRECTV and SVG to lead professional tennis into the 3D era,” said Eisuke Tsuyuzaki, Panasonic’s Chief Technology Officer. “With 3D home entertainment, seeing truly is believing, and tennis fans both at the US Open and around the country have now been able to see for themselves how 3D technology will be able to transform their living room into a front row seat to the world’s top sports and entertainment events.”
About Panasonic 3D Technology
Panasonic’s range of Full HD 3D VIERA® Plasma HDTVs (VT25 and GT25 Series), when coupled with Panasonic’s 3D Blu-ray Disc players (DMP-BDT100, DMP- BDT300, DMP-BDT350) bring a new era of immersive visual entertainment into consumers’ homes2, by creating a 3D experience that easily rivals the best that can be seen in cinemas. In addition, Panasonic and DIRECTV recently ushered in a new age in the rapid growth of 3D entertainment for the home with the launch of n3DTM powered by Panasonic – a DIRECTV channel dedicated exclusively to 3D programming. n3D powered by Panasonic is now available at no additional cost to millions of DIRECTV HD customers and features a range of sports and entertainment programming exclusively in 3D. Panasonic is the exclusive presenting sponsor of DIRECTV’s n3D channel, one of three 3D TV channels from DIRECTV that deliver movies, sports and entertainment content from some of the world’s most renowned 3D producers.
All Panasonic VIERA Full HD 3D TV models are also Full HD TVs that display pristine 1080p content in two dimensions (2D) for conventional HD viewing.
For more information on Panasonic’s Full HD 3D technology, visit www.panasonic.com/3D.
By admin, on September 23rd, 2010
Panasonic Lecia D-Lux 5 premium compact camera with 10Megapixel sensor and 24-90mm equiv lens. D-Lux 5 can record 720p AVCHD Lite videos and offers multiple aspect ratio recording via a switch on the lens barrel.
Expected Priced at £630, it will be available from October 2010.
Click here to see the sample images at lenstip
By admin, on September 23rd, 2010
 Hasselblad H4D-31 The H4D-31 – the perfect digital medium format alternative for 35mm DSLR photographers and for V-customers who are ready to transition to digital.
Following the enthusiasm with which the H4D-40 has been embraced, Hasselblad was inspired to offer photographers the H4D-31, bringing the ultimate in image quality to high end 35mm DSLR photographers who want to step up to medium format. At the same time, Hasselblad wanted to offer its V-System customers a digital alternative by bundling the H4D-31 with a CF-lens adapter for mounting V-System lenses.
The H4D-31 delivers the same superior image quality that is the hallmark of the Hasselblad name. Thanks, in part, to the combination of its low noise color filters, Hasselblad Natural Color Solution (HNCS), with its single color profile, and exquisite performance of the HC/HCD line of lenses, the H4D-31 provides color accuracy, excellent detail and clarity – everything you’d expect from a Hasselblad camera and more.
 Hasselblad HC 80mm Equipped with the same advanced technology as the H4D-40, the H4D-31, features Hasselblad’s True Focus, which provides focusing accuracy throughout the image field – even at close range with shallow depth-of-field. Hasselblad’s innovative use of yaw rate sensor technology solves the challenge of having to focus and recompose in order to acquire a focus point outside the center area of multi-point AF systems. True Focus ensures that photographers quickly and accurately achieve the desired focus at any point.
 Hasselblad CF Lens Adapter Currently shipping, the H4D-31 is available in two configurations, both with the latest version of Hasselblad’s Phocus 2.6 software. The first, designed for high end 35mm DSLR photographers comes bundled with an 80mm lens. The other offers a digital medium format solution for V-System users by bundling the H4D-31 with a CF-lens adapter. Both options are priced at 9,995 Euro (+tax).
By admin, on September 23rd, 2010
HASSELBLAD
Hasselblad has been exploring next steps in creating ultra-high resolution capture. Based upon new developments of its multi-shot technology Hasselblad labs are releasing test results from a new 200 megapixel capture device.
The 200 megapixel device is based upon a 50 megapixel sensor mounted onto the Hasselblad patented symmetrical multi-shot frame, which can accurately position the sensor with a sub-micron accuracy using piezo-electrical actuators.
Capturing 6 shots with the sensor positioned accurately at a sequence of quadrants of the basic 6-micron pixel, color information from the Bayer-patterned pixels is used to create a 200 megapixel capture. The color information is composed such that it supersedes the information from a single-shot captured with a potential 200 megapixel single-shot sensor.
Over the past years Hasselblad labs have refined the tolerances of the basic sensor frame calibration to achieve the above results, and on top of the physics new color algorithms and filtering techniques have been applied to achieve the 200 megapixel image. The complete capture device is now in final testing for stability and color accuracy to fit into Hasselblad’s unique generic one-profile color rendering.
Multi-shot cameras are used by studio photographers to generate images with ultra high resolution, and exact color information. Key customer segments include the world’s most famous museums and studios where cars, jewelry, and costly products are shot with an image quality leaving no room for compromise. Apart from its multi-shot, the Hasselblad H4D-50MS has normal single-shot mode included as well.
Upon successful testing, Hasselblad plans to release the new ultra-resolution capture mode for H4D-50MS cameras by early 2011. All current H4D-50MS cameras will be offered this new capture mode at the factory, by using our new calibration and firmware upgrade, at a fee to be announced in due course.
To view and compare the resolution and quality or our new 200 megapixel capture, please come and see us at our booth during photokina, at hall 2.1 stand A-021.
By admin, on September 23rd, 2010
Launched in September 2009, the H4D System not only marked a new line of cameras but it introduced new advanced technology to the world of photography with its unique True Focus and Absolute Position Lock features. With access to the renowned HC/HCD lens family, it’s no wonder that the H4D has been so well received. The H4D camera line now offers several different models, including the H4D-40, which was designed to meet the needs of 35mm DSLR users who want to add medium format to their creative tools. The remaining H4D series includes models with 50 and 60 megapixel sensors as well as Hasselblad’s unique multi-shot H4D-50MS.
Always striving to deliver the best camera system in the world to photographers, Hasselblad has introduced two new HC lenses, strengthening the H-System lens family with the new HC 50mm-II and the HC Macro 120mm-II. Both lenses have a new optical design delivering significantly improved
performance. The new lenses are available now.
HC 50mm-II
The HC 50-II, with its moderately wide 35mm-equivalent focal length of 31.4mm, is a versatile, allpurpose lens that can be used for many different applications. The updated optical design provides higher resolution and more even performance over the image area. Close range performance has also
been improved to deliver better performance while maintaining its minimum object-to-image plane distance of 0.6m. The lens features 11 elements in 7 groups, a rear focusing mechanism and a broad aperture range of f/3.5-f/32.
HC Macro 120mm-II
The HC Macro 120-II lens is also a very versatile lens, combining excellent macro capture capabilities (a minimum object-to-image plane distance of 0.39 m and a maximum image scale of 1:1) along with its slightly longer focal length making it ideal for product and portrait photography (35mm equivalent focal length of 73.5mm). Thanks to its updated optical design, the lens offers a number of improvements including higher resolution and better close range performance. Importantly – especially for macro work – the new lens offers improved color correction, with cleaner unsharp areas that are free from color cast. The front focusing lens utilizes 9 element in 9 groups, with an aperture range of f/4-f/45 that, when closed down, provides excellent depth-of-field.
In addition to the introduction of the two new lenses, Hasselblad will soon issue a free firmware update for the H4D system cameras in response to customer feedback and requests.
New H4D functionality extensions
Electronic spirit level:
With this new feature, a 3-dimensional virtual level is displayed on the rear LCD providing users with a guide to easily align the camera in both horizontal (landscape) and vertical (portrait) positions using two different graphical interfaces that automatically change according to the camera’s orientation. Direct feed-back on the levelling is also present in the viewfinder. This is all accomplished via H4D’s precision yaw rate sensors using either the factory-calibrated mode or a user-calibrated setting. HTS 1.5 tilt-and-shift converter users will get a straightforward and accurate starting point for composing for tilt photography.
Preview in tethered mode:
When shooting in tethered mode, users can select to have the preview displayed on the camera’s rear panel LCD for remote viewing directly on the camera.
Information display:
With a simple press of a button, relevant camera information will be displayed on the rear LCD. A new graphical interface gives priority to settings such as aperture, shutter speed, ISO, and the number of remaining frames with other data available as well.
GIL support for H4D-60:
The firmware update adds full support for the Hasselblad Global Image Positioning GPS device to the H4D-60. With this new functionality, the GIL is now supported on all H2D/H3D/H4D cameras.
The firmware update, to be released by the end of this year, can be downloaded free of charge from: www.hasselblad.com.
By admin, on September 23rd, 2010
 New Digital Back for V-System Cameras Hasselblad Introduces New Digital Back for V-System Cameras
V-System users now have an additional option for turning their cameras into a powerful digital capture device with the new 50 megapixel CFV-50.
Transitioning from film to digital imaging is easy for V-System users thanks to the introduction of the CFV-50 – a 50 megapixel back with a sensor that is twice the size of the best 35mm full-frame DSLRs on the market today. The CFV-50 marks the third digital solution for the V-System community, building upon the successful releases of the CFV-16 and the CFV-39.
 Hasselblad V-System In order to ensure an almost seamless conversion to digital, the CFV-50 was custom built to match the design and functionality of the V-cameras. Compatible with virtually all existing V-cameras, including the 202FA/203FE/205FCC models, the CFV-50 offers cable-free operation and optimized integration between back, body and lens.
While easy to use, the CFV-50 offers a number of advanced features including Hasselblad’s DAC lens correction technology for most of the V-System Carl Zeiss lenses. DAC completely corrects for distortion, lateral chromatic aberration and vignetting in exactly the same way as it does for the H-System lenses. Additionally, the CFV-50 takes advantage of the Hasselblad Natural Color Solution, which uses one generic profile and, therefore, delivers accurate colors straight out of the box. The
digital back offers flexibility as well, with square and horizontal format options.
Optimum portability and image storage are critical for the professional photographer. The Hasselblad CFV-50 offers a choice of CF card storage or tethered operation. With these operating and storage options, the photographer is able to select a mode that suits the nature of the work at hand, whether
in the studio or on location.
The CFV-50 Price is 11,990 Euro (+tax). For more information and the opportunity to see the
back in action, please visit the Hasselblad booth in Hall 2.1, Aisle A, Booth 021.
By admin, on September 23rd, 2010
 NX 100 Sample Images
Samsung NX 100 features, 14 MegaPixel resolution, an APS-C Sized CMOS Sensor and 3-inch AMOLED display. It can also record 720p HD Movie and ISO expendable upto 6400. Samsung NX100 also have a inbuilt GPS reciver enables users to geotag photos automatically.
Samsung NX100 Sample Images
Photo Credit SamsungZone @ Flickr
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