So, we have now the Canon financial results for Q4 2022. According to the report by Canon, the imagine (camera) division of CanonIn Q3, enjoying double-digit growth in unit sales, driven by higher product supply and new models, and the recently announced EOS R7 and R10, leading to significant revenue increase with lens sales.
More Details coming out from Canon Sales Report pdf
- Demand for cameras remains solid, even amid economic slowdown, thanks to the launch of new mirrorless models and interchangeable lenses by each company. As a result, we expect the market in 2022 to be 5.45 million units, a slight increase compared to last year.
- In the third quarter, thanks to the higher volume of product supply and the addition of new models, namely the EOS R7 and EOS R10, mirrorless cameras that incorporate APS-C size sensors, we posted double-digit growth in unit sales, and coupled with an increase in lens sales, a significant increase in overall revenue.
- Regarding our unit sales projection for the full year, we maintained our previous projection of 2.8 million units as we will not be able to supply enough products to meet demand. Going forward, we will continue to stimulate demand by steadily strengthening our lineup of EOS R series mirrorless cameras.
- Cameras that incorporate full-frame sensors, like the EOS R5 and EOS R6, continue to enjoy strong support from professionals and advanced amateurs. Additionally, the 2 new cameras that incorporate APS-C size sensors, with their light-weight and small form factor appeal, are encouraging users who want to enjoy serious photography to switch from SLR cameras or step up from entry models.
- We have also expanded our range of RF lenses to 32 models, providing users a variety of options.
- Going forward, we will continue efforts to expand our market share and maintain high profitability by building a more robust EOS R system lineup
Does the last line indicate Canon EOS R Mark II is Coming?
In the last line you can read, “expand our market share and maintain high profitability by building a more robust EOS R system lineup” the line suggests that Canon is planning to announce a new camera model or models that will attract and expand the user base of interchangeable lens cameras. This could mean that the new model may have features aka specifications that will appeal to a broader range of users, beyond just professionals and advanced amateurs. The goal may be to increase the popularity of interchangeable lens cameras and bring in new users who previously used other types of cameras or who have not used a camera before. So, it clearly indicates that Canon will refresh the entry-level EOS R Mirrorless line-up, so we can expect either the arrival of base models like Canon R50 / R100 as rumored earlier or EOS R Mark II / Canon R8 or maybe a mixed bag of announcements to appeal wide consumer base.
Also see Canon Upcoming Cameras 2023
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