Recently, Canon USA laid off Rudy, a key figure and the face of Canon USA in most announcements over the past few years as well as he was also Canon’s Technical advisor. This layoff is part is not only limited to Rudy, Canon has let go of multiple staff members. The question arises: why has this happened and what was the actual reason behind that ?
Decline in Operating Profit
It was kind of a backfire. Canon suddenly saw a loss of approximately 5% in operating profit compared to the previous year. This is the first time in four years that the profit declined compared to the same period the previous year. What was more devastating is that camera sales dropped for the first time in 2024 in the past 13 years. For Canon, their operating profit was on a downhill path.
what was the actual reason behind that ?
The main issue lies with the Canon policies that they adopted after 2018 during the mirrorless transition. Users were kept waiting for them to open their mount. Some were using the previous DSLR lenses with the help of an adapter, but more or less, by 2023 and 2024, consumers felt that Canon had no intention to open their mount freely to third-party lens makers. This led to great disappointment among them, and now they have started losing their consumer base and loyal customers.
What It Means
So, the 5% decline in operating profit is just the beginning. If Canon fails to provide an open lens mount to its consumer base, its profit will continue on a downhill path. Layoffs, whether of Rudy or anyone else in their camera division, are not the solution. The most important requirement at this time is for Canon to adapt its policies to meet consumer expectations and regain their trust.
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