NEW CAMERA

The new “Capture more. Feel more.” brand site will feature a variety of contents and visuals representative of the “Capture more. Feel more.” tagline used throughout the world to describe the value and concept behind COOLPIX-series digital cameras. Not only will the site introduce the COOLPIX brand message, but it will also offer integrated collaboration with Flickr and Twitter, allowing users throughout the world to experience and share the COOLPIX world view themselves.

Throughout its long history of developing and utilizing optical and other advanced technologies for use in the development and manufacture of products and services, Nikon has taken its role in the capture of special moments, regardless of the age or situation, very seriously. Nikon will continue to offer the means to record and share the moments that are special to individuals through flexible products and services for all users of digital cameras.

Primary contents
1. Story
The “Capture more. Feel more.” world view is expressed through text and images. As a number of types of images are displayed, the COOLPIX world view is expressed in an intuitive manner. The use of shutter and power-up sounds and effects, as well as background music, allows visitors to the site to experience the COOLPIX world view through multiple senses.
2. Message
“Capture more. Feel more.” is expressed in a variety of forms. Visitors to the site can experience the “Capture more. Feel more.” world view through a 90-second brand movie, as well as through “Snapshot by COOLPIX”, a series of images expressing the special moments that occur every day.
3. COOLPIX Explorer
The world’s largest photo sharing site, Flickr, currently contains roughly 155,000,000 images captured by COOLPIX cameras. Of these, approximately 40,000,000 are available with 1. Attribution, 2. Attribution Share Alike or 3. Attribution No Derivatives Creative Commons licenses. The “Create more. Feel more.” site will introduce approximately 40,000 of those that best express the brand’s world view. With COOLPIX Explorer, these images are displayed in random order, with new images automatically displayed every minute. In addition, visitors to the site who have a Twitter account can use COOLPIX Explorer to experience a new form of communication through photos by tweeting favorite photos to their followers. These features will promote the “Capture more. Feel more.” concept by exhibiting the special moments that occur so many times every day.

COOLPIX brand communication site overview

Brand site name: Capture more. Feel more.
Site launch: September 30, 2010
Languages: Japanese, English, French, German, Spanish, Portuguese, Simplified Chinese, Traditional Chinese

Access (URL): http://coolpix.nikonmoments.com