DJI Pocket 3 is one of the most popular handheld gimbal-based video cameras in the market, and we have published a report on our website, thenewcamera.com. The Pocket 3 is covering up more than 50% of the video camera market in Japan itself. Not only in Japan, but if you’re going to see the stats, you will be surprised. DJI Osmo Pocket 3 gimbal cameras are about 5 million units, with revenue of nearly 2.8 billion US Dollars. The cumulative total sales have exceeded 10 million units, becoming one of DJI’s main revenue businesses in addition to its drone business.
Now let’s jump to the core portion of the news.
OPPO’s Entry into the Handheld Gimbal Camera Market
OPPO is already known for making high-quality camera-based smartphones. The Find X series is already expanding and it is one of the most popular series among its users. Apart from this, according to the latest information we have from trusted sources, OPPO is developing a handheld gimbal camera, which is very similar to the DJI Osmo Pocket 3, and the project has been greenlit within OPPO’s premium Find flagship division, signaling a serious commitment to competing in the action camera space dominated by brands like DJI Pocket 3 and Insta360.
Vivo’s device has already progressed to prototype stages.
Vivo (sister company) is ready to announce the Pocket 3 Style camera in 2026. The information is confirmed and the early prototypes of the device have been showcased and given for internal demos to over 200 staff members. While Vivo treats this as a top priority, OPPO’s effort is still in the early phases, but the momentum suggests a polished product by 2026.
The news broke on September 26, 2025, via Jiemian News, highlighting how Chinese tech companies are seeking growth beyond smartphones. OPPO’s initiative follows in the footsteps of its sister company Vivo, which started its own gimbal camera project late last year.
The news broke on September 26, 2025, via Jiemian News:
“Vivo is treating the effort as a priority with more than 200 staff and has already shown internal prototypes, sources said. As seen on – en.jiemian.com”
This shift makes sense: the market of global handheld cameras is booming with an increase in the number of content creators. Now, take a look at the prediction that shows a massive amount of opportunity for handheld gimbal camera makers, with projections estimating over 72 million units shipped by 2027 and revenues around $8.3 billion. High-profit margins—often exceeding 50% for new models from DJI and Insta360—make it an attractive venture. For OPPO and Vivo, even modest sales of a few hundred thousand units will work, since they are facing very tough competition in the smartphone market, and the handheld gimbal camera market doesn’t have any serious competitor other than DJI (Insta360 limited to 360 camera only).
Release Date, Availability and Price
Now, when are we going to have our hands on the upcoming DJI Pocket 3 style OPPO camera or the Vivo camera, which is rumored to be announced earlier than OPPO? All the potential information points to 2026, and to be more specific, Vivo will first announce the handheld gimbal style camera in the first half of 2026, followed by OPPO in the mid or later part of 2026.
Initially, they will roll out their product in the Chinese native market to seek user feedback and correct the versions with their firmware updates. Later on, they will have a global rollout of the product as usual. They do this routine schedule with almost all their prime flagships and mid-phones: they first announce in the Chinese native market, then they do a global rollout. Other than that, if you talk about the price range, then what we are expecting as of now is to be competitive—perhaps in the $400-$600 range, undercutting premium DJI models while leveraging OPPO’s supply chain efficiencies.
Vivo, OPPO, Realme, and OnePlus are different brands of parent company BBK Electronics. Technically, it means if a technology is being developed for one brand, it will be shared with sister companies if it is popular in the market and generates profit for the brand.
So that’s a good kind of Chinese practice to create self-competitors and not wait for others to create your competition. Instead of that, you should put a lot of options via different brands in the market. So that’s the strategy that BBK Electronics follows, and it’s really great.
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About the author
- Written By thenewcamera.com team
- The article “DJI Pocket 3 Style OPPO and Vivo Camera Coming in 2026” was written on 1:05 pm, Friday, 3 October 2025, Greenwich Mean Time (GMT)
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References - source link of the article DJI Pocket 3 Style OPPO and Vivo Camera Coming in 2026
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Oppo follows Vivo into handheld camera market as smartphone sales slow - Jiemian News
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OPPO is also venturing into the handheld gimbal camera market - Futu News
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