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Firmware Update

Hasselblad Announces CFV-50c Digital Camera Back

Hassy-CFV-50cHasselblad announced the CFV-50c digital camera back yesterday, the CFV-50c features newly developed medium format CMOS sensor developed by Sony, the camera features 50 megapixel resolution CMOS sensor, the ISO range upto 6400, other features include Larger, higher resolution LCD screen on back with new programmable buttons that will give you a ultimate user interface as you want and the most important thing the digital back is capable to work on almost every V camera made by the company since 1957. The new CFV-50c, which will have an €11,000 price tag

Press Release

Hasselblad is set to launch a new ‘back to the future’ CMOS sensor-based digital back, targeting its legions of dedicated V System photographers worldwide.

The new CFV-50c, which will have an €11,000 price tag, is engineered to work on almost every V camera made by the company since 1957.

The state-of-the-art back boasts the same feature-rich functionality and performance level as the acclaimed H5D-50c camera, providing V System users with a unique opportunity to benefit from latest digital capture technology, including outstanding ISO capability.

The announcement comes as Hasselblad underpins its sharp focus on core customers in the medium format sector.

Ian Rawcliffe, Hasselblad CEO said: “We have experienced a substantial resurgence of interest in our iconic V cameras – users love the traditional ergonomics and the unique appearance.

Our research has shown that although we no longer manufacture V models, there is a big demand from our dedicated V System users who want to be able to continue to use their classic cameras but also desire access to our latest technology. The new CFV-50c, with its supreme image quality, is our response to that demand. Photographers using V System vintage cameras can now realise the true potential for these definitive capture devices.”

He added: “This new unit is just part of our ongoing product development strategy. We have produced V Systems for over fifty years and now customers can really benefit from Hasselblad advanced digital engineering know-how with the CFV-50c.”

Leading German portrait photographer Arne Weychardt is one of the first to test the new digital back.

He said: “CFV-50c gives me superb fusion of old with new; the traditional and classic look and feel of the V System body linked to Hasselblad’s advanced image capture technology. It’s just a perfect mix.”

Key features of the new CFV-50c:

  • CMOS sensor with ISO values up to 6400 provides lower noise levels, guaranteeing crisp clean images and picture-perfect colours.
  • Long exposures with clean, noise-free images.
  • Simple operation: no external cables required. (The CFV is the only digital back to offer this for V cameras)
  • Live Video in Phocus in colour: Plus much higher frame rate than earlier CCD-based CFV backs.
  • Larger LCD screen with higher resolution.
  • New menu system and button layout.
  • Ninety degree viewfinders. Now photographers can use the PM90 and PME90 viewfinders. (Easier portrait or vertical shooting)
  • 12.5 MPixel JPEG option (in addition to the RAW file).
  • New programmable button – a shortcut to a photographer’s most frequently used function.
  • Classic Hasselblad square crop option.
  • Remote control option from Phocus using a 500EL-type or 503CW with winder.

 

Firmware update for the Hasselblad H4D-60


A recent firmware update for the H4D-60 brought Hasselblad’s flagship camera to a new level of sophistication with added features and functionality. Now, H4D-40 and H4D-50 users can benefit from the same advancements thanks to the free user-installable firmware.

Hasselblad is supporting this exciting news with a campaign that sends photographers an extraordinary message: “You’ve got a brand new camera (You just don’t know it yet)”.
So let’s take a quick look at some of the advanced features that turn existing H4D-40, H4D-50, H4D-50MS and H4D-200MS into a brand new camera and make them even more valuable to professional photographers:

  • One click focus check that zooms into 100% and takes advantage of the camera’s updated ability to utilize every pixel of the monitor’s resolution.
  • A bi-directional spirit level that puts an end to skewed horizons.
  • Quick access to a new rear info screen to display top panel information on the rear display.
  • Live video view mode via Phocus when working with the camera connected to a computer.
  • Schneider and Rollei electronic shutters are supported by H4D-40, H4D-50 and H4D-60 for accurate work on technical cameras.

Providing this update to the listed members of the H4D family is part of Hasselblad’s commitment to ensure that its customers have access to leading edge technology without any additional investment. The free and user-installable firmware updates will be available beginning December 1, 2011.

Photographers can get more information and a sneak peek at the additional features before downloading at: www.hasselblad.com/upgrade

New IQ series digital camera backs from Phase One

Phase One Announces IQ Series Digital Camera Backs Designed for Ultimate Creative Freedom
Copenhagen, January 24, 2011 — Phase One, the world’s leading pro photography equipment provider, today announced a bold new generation of medium format digital camera backs. The Phase One IQ180, IQ160 and
IQ140 digital camera backs feature maximum resolutions of 80, 60.5 and 40 high quality megapixels respectively. This series sets new standards for medium format camera system handling and performance.

The Phase One IQ180 captures at full-frame 80 megapixel resolution, with a dynamic range of 12.5 f-stops. It is the first product of its kind to feature a USB3 connection, facilitating faster image transfers in the future. The IQ180 also features a FireWire 800 connection, ensuring the fastest tethered capture speeds possible today. For untethered shooting, the IQ180 digital back’s new memory card interface is so fast that it eliminates buffering delays, supporting continuous shooting until a card is filled.

“I am amazed by the image quality I’ve gotten ‘out of the box’ with the Phase One IQ180 on the Phase One 645DF camera. I can create images with more detail and unique looks than with any other camera out there. It helps me develop styles unique to me,” said lifestyle photographer Jens Honoré. (website: http://www.jenshonore.com/)


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