Sony New Cybershot - WX300 and TX30

With Sony A58, NEX 3N and HX300, Sony also announced WX300 and TX30 Cybershot camera, the Sony WX300 features world’s smallest, lightest1 digital still camera body with 20X optical zoom, Optical SteadyShot and Exmor R™ CMOS 18.2MP Sensor, the WX300 can also shoot Full HD videos at 50i and a 3.0-type, 460k dot ClearPhoto Display unit.

The TX20 is a stylish rugged camera that features 5x optical zoom, Exmor R™ CMOS 18.2MP Sensor and 3.3-type, 1229k dot OLED touch display unit.

Press Release and Specification

The slim, super-stylish Cyber-shot™ WX300 is the world’s smallest, lightest1 digital still camera that packs a powerful 20x optical zoom range.

A perfect pocket-sized travel partner, the WX300 features a high-quality G Lens by Sony that effortlessly handles wide-angle landscapes, portraits and dramatic close-ups. If you’re holding the camera at arm’s length, walking along or zoomed in, Optical SteadyShot cuts the effect of shaky hands for crisp, blur-free stills. Stabilisation is now around twice4 as effective at high-zoom settings as the previous-generation Cyber-shot™ HX20V with 20x zoom. It’s enhanced by Active Mode that ensures handheld movies look smooth and steady, too.

You’ll grab even more special moments with super-fast autofocus that’s now approximately 3.6x quicker5 than the Cyber-shot™ HX20V when fully zoomed in.

Built-in Wi-Fi lets you use your smartphone as a handy wireless remote to control the camera. It’s ideal for self-portraits and group shots when you want to be in on the action. You can also send photos and videos right to your smartphone or tablet for easy viewing and sharing, using the PlayMemories™ Mobile app by Sony. View still images stored in your camera wirelessly on a networked TV; or backup photos and videos straight from Cyber-shot™ to your PC using PlayMemories™ Home.

Despite its tiny size, the Cyber-shot™ WX300 packs enough stamina to shoot up to 500 photos5 from a single battery charge: plenty for a busy day’s shooting when you’re out and about.

Cyber-shot™ TX30

Great for swimming, snorkelling, skiing or just having fun, the Cyber-shot™ TX30 with 5x optical zoom is the world’s slimmest digital compact camera² that’s waterproof to a depth of 10m. The chic, stylish camera also handles dust, bumps and freezing temperatures³, helping you catch the action in virtually any situation with beautiful, detail-packed still images and smooth Full HD video.

New to Cyber-shot™, Magnifying Glass Plus mode zooms right in for a fascinating super-size view – magnified⁶ up to 15x – of colourful fish, plants and insects or tiny print on a restaurant menu. The camera’s powerful LED lights up dim scenes for really clear, detailed close-ups.

Sparkling picture quality made simple

The Exmor R™ CMOS sensor inside all three new Cyber-shot™ models captures richly-detailed, stills and Full HD video with very low picture noise, even if you’re shooting without flash at dusk or in dimly-lit interiors.

You don’t have to be an expert photographer to get impressive results in the trickiest shooting conditions. Superior Auto on all models helps capture dimly-lit action, even recognising when your subject’s moving. Camera settings are adjusted automatically for crisp, blur-free images every time – from sun-drenched beaches to moody interiors and twilight scenes.

Picture Effect makes it easy to spice up photos, movies and panoramas with a range of fun, impressive artistic treatments like Toy Camera, Pop Colour, Soft High Key and Partial Colour. Everything’s instant and automatic, with no need to fiddle around with smartphone apps or image editing downloads.

Portraits of friends and family look better than ever with Beauty Effect (WX300 and TX30) that automatically re-touching photos to remove skin blemishes, widen half-closed eyes and whiten teeth.

All models feature Advanced Flash that boosts the camera’s sensitivity, effectively extending flash range to make further-away subjects appear brighter. It’s ideal for party shots, indoors or at dusk where your camera’s built-in flash can struggle to reach the action.

Also featured on all new Cyber-shot™ models, Triluminos™ Colour gives a rich, vivid palette of supremely natural colours when viewing photos on your compatible BRAVIA TV with support for Triluminos™ Display.

Key specifications