Sony Megazoom HX300 Announced - Features 50X Optical Zoom and 20Mp EXMOR Sensor

Give your photography a serious boost with the stylish, feature-packed new Cyber-shot™ WX300, HX300 and TX30 compact digital cameras from Sony.

With newly-refined optical image stabilisation and faster autofocus, the HX300 are more effective than ever at grabbing those fleeting moments… even when you’re zoomed in close.

Cyber-shot™ HX300

Standing out with purposeful DSLR-style looks and handling, the power-packed Cyber-shot™ HX300 lets you travel light without the hassle of carrying extra lenses. With a huge 50x optical zoom range – among the highest for any compact camera – the Carl Zeiss Vario-Sonnar T* lens covers a wide range of shooting possibilities, from holidays and safari trips to sports and outdoor concerts. The T* coating on lens surfaces cuts reflections and ‘flare’, while Super ED and ED glass elements minimise chromatic aberration for satisfyingly sharp, high-contrast images.

In a Cyber-shot™ first, the HX300 features newly-enhanced Optical SteadyShot for stress-free composition and clearer photos even at high zoom settings. The position of a second group of lens elements shifts rapidly to correct for tiny hand tremors, making it twice as easy⁷ to frame shots comfortably.

Also improved for 2013, high-speed autofocus at telephoto settings locks onto your subject around twice⁵ as quickly as its predecessor model, the Cyber-shot™ HX200V. You’ll find it easier than ever to grab those spontaneous moments with crisp, blur-free results.

The lengthiest shooting sessions are made a pleasure by the camera’s balanced DSLR-style body and moulded ergonomic grip that fits comfortably in your hand. There’s also a full range of intuitively-placed controls including manual ring, custom button, jog dial and Memory Recall mode, just like you’d expect from a DSLR camera.

The HX300 also features the versatile new ‘Multi Terminal’ interface that allows intelligent communication between the camera and a growing range of shooting accessories.

Sparkling picture quality made simple

The Exmor R™ CMOS sensor inside all three new Cyber-shot™ models captures richly-detailed, stills and Full HD video with very low picture noise, even if you’re shooting without flash at dusk or in dimly-lit interiors.

You don’t have to be an expert photographer to get impressive results in the trickiest shooting conditions. Superior Auto on all models helps capture dimly-lit action, even recognising when your subject’s moving. Camera settings are adjusted automatically for crisp, blur-free images every time – from sun-drenched beaches to moody interiors and twilight scenes.

Picture Effect makes it easy to spice up photos, movies and panoramas with a range of fun, impressive artistic treatments like Toy Camera, Pop Colour, Soft High Key and Partial Colour. Everything’s instant and automatic, with no need to fiddle around with smartphone apps or image editing downloads.

Portraits of friends and family look better than ever with Beauty Effect (WX300 and TX30) that automatically re-touching photos to remove skin blemishes, widen half-closed eyes and whiten teeth.

All models feature Advanced Flash that boosts the camera’s sensitivity, effectively extending flash range to make further-away subjects appear brighter. It’s ideal for party shots, indoors or at dusk where your camera’s built-in flash can struggle to reach the action.

Also featured on all new Cyber-shot™ models, Triluminos™ Colour gives a rich, vivid palette of supremely natural colours when viewing photos on your compatible BRAVIA TV with support for Triluminos™ Display.

There’s a full range of style-matching accessories for Cyber-shot™, including high-quality carry cases, sports and marine packs, memory cards, spare batteries and chargers. See the full range athttp://www.sony.co.uk/hub/cyber-shot-digital-cameras/accessories

The new Cyber-shot™ WX300, TX30 and HX300 compact digital cameras from Sony are available for pre-order from today and will be on general sale in Europe from March 2013.

Sony Megazoom HX300  Key specifications