In an interview published at CNET Sigma’s CEO Kazuto Yamaki said that they are planning to announce a “very unique lens” next year that never exited in the market.
What new models can we expect? Replacements for mainstay lenses like the 70-200mm or models that fit into the holes of your competitors’ product lines?
Yamaki: We have two directions. We have to develop the traditional lenses like the 50mm f1.4, but the other direction is that I really want to make a very unique lens that never existed in the market. That is a big motivation for me. Sigma has a history of releasing unique new lenses. In the 1970s, Sigma was the first company that developed the wide-angle zoom lens. It was 21-35mm. We are always trying to some something new.
Is there anything new coming this year?
Yamaki: We have already announced our products for this year. Next year we will have several new items.
Something nobody else has?
Yamaki: Next year.
However thy are still looking at the possibilities..
A zoom or prime [fixed focal length] lens?
Yamaki: Both. Well, we are still studying it. We’re not sure we can release it to the market. A new product is quite risky. Sometimes we have to give up in the middle of the development. We were very fortunate to complete the 18-35mm f1.8 design.
