Shoot now, focus later - Lytro

A “light field” camera for consumers that will forever change the way people take and experience pictures. Later this year, Lytro will start selling light field cameras that can capture all of the light rays in a scene to offer photographic capabilities never before possible, such as focusing a picture after it’s taken. Lytro cameras will also create interactive, living pictures that can be endlessly focused and refocused by both the photographer and the viewer, bringing new creative possibilities to photography. In 2010, consumers worldwide spent more than $38 billion on cameras.

Lytro camera capabilities will include:

• Shoot now, focus later. People will no longer be disappointed by a picture that turns out focused on the wrong subject, such as the wall instead of a child’s smile. Lytro pictures can be flawlessly focused to one’s liking – days, weeks, even years after they’re taken.
• Unparalleled speed: Since the camera doesn’t focus before a photo is taken, people will no longer miss important moments due to the conventional delay of the lens autofocusing as you press the shutter button.
• Living pictures. Lytro creates interactive, living pictures that will engage and delight those who experience them online via social media networks, mobile phones, blogs, etc. Viewers can immerse themselves in a living picture to discover and focus in on new details by simply clicking on different parts of a picture. No software download is required.
• Low-light sensitivity. By using all of the available light in a scene, light field cameras can capture better pictures in remarkably low light environments without use of a flash.
• Immersive 3D. Using the full light field, Lytro cameras provide an immersive 3D picture that goes beyond the conventional stereo 3D by, for example, controlling the perspective view of a scene.

Lytro camera Sample Images: www.lytro.com/picture_gallery