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Nikon D3S - Best of What’s New Award by Popular Science Magazine

Nikon D3S D-SLR as the winner of a prestigious Popular Science 2010 “Best of What’s New” Award in the Gadgets category. Setting the standard for Pro D-SLR’s, the D3S was the first camera to achieve unprecedented new levels of low-light sensitivity for both photos and HD video, in addition to amazing image quality.

The FX-format Nikon D3S received a Best of What’s New Award from the Popular Science editors because of the camera’s ability to create images with low noise throughout the broad ISO sensitivity range from 200 to 12,800. The range is also expandable to an astounding ISO 102,400 to capture images in nearly any lighting conditions. The camera’s low-light capabilities afford professional photographers the ability to capture incredibly sharp, crisp still photos and video in low-light surroundings flash-free. Additionally, the Nikon D3S delivers superior image quality and high-speed performance that photographers seek throughout their photo-taking experiences.

“The D3S has significantly raised the bar for professional D-SLR cameras,” said Lisa Baxt, senior communications manager, Nikon Inc. “It has created new opportunities in low-light photography, while also delivering the highest image quality and high-speed performance that photographers have come to expect with Nikon D-SLR cameras.”

Every year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year as well as breakthrough products and technologies that represent a significant leap in their categories. Best of What’s New Awards are presented to 100 new products and technologies in 11 categories: Automotive, Aviation & Space, Computing, Engineering, Gadgets, Green Technology, Home Entertainment, Security, Home Technology, Health and Recreation. All of the winners will be featured in the December issue of Popular Science, which is on newsstands now. The story is also available online at www.popsci.com/bown.

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