NEW CAMERA

Sony SLT-A57, successor of Sony A55 announced today, the Sony A57 features 16 megapixel APS-C CMOS sensor, 15 point AF, ISO range 100-16000 and 25600 with boost, It can also capture Full HD movie at 60fps and also features 12 fps continuous shooting, the built quality and handgrip is much improved compared to old Sony A55, viewfinder or on the angle-adjustable 7.5 cm (3.0-type) Xtra Fine LCD™ display.

Pre-order/Buy Sony A57

New features in Sony A57

Fast Image Processor: Sony A57 uses latest-generation BIONZ® engine, same type of image processor is used in more expensive A77 and A65 SLT, this powerful processor effortlessly process large amounts of image data and you get 12fps of 12 fps continuous shooting speed, Fast AF performance and low noise while shooting either Full HD video or stills.

Auto Focus with object tracking : The new A57 comes with 15-point AF system with three cross sensors delivering fast, accurate TTL phase detection autofocus, Newly enhanced Object Tracking AF keeps faces or other selected objects in sharp focus

Improved ISO range: you get 100-16,000 standard ISO range and 25600 with boost.

New Portrait Framing technology is introduced in Sony A57, Using face detection and the compositional ‘rule of thirds,’ the camera identifies a subject’s position, trimming the scene to create tightly framed, professional-looking pictures in portrait or landscape orientation while maintaining a copy of the original image.

2x Clear Image Zoom digital zoom technology doubles the effective magnification of your lens. The camera uses Sony’s “By Pixel Super Resolution Technology” to ensure that cropped and zoomed images retain full pixel resolution.

Improved body grip and design similar to more costly Sony A65.

Pricing and Availability
The new α57 interchangeable lens camera will be available this April with an 18-55mm kit zoom lens for $800 (model SLT-A57K). It will also be offered as body-only for about $700 (model SLT-A57).

Sony will also be introducing a new battery-powered LED video light, model HVL-LE1, which broadens options for recording video indoors or in low light. This new accessory will be available this month for about $250.