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By admin, on April 13th, 2011
Edward Olive – New Camera Featured Photographer
Visit his website – www.edwardolive.info || Flickr
Wedding portraiture does not have to be badly lit – silver gelatin fine art print – Edward Olive destination wedding photographer from Spain – 2011 by edward olive photographer fotógrafo, on Flickr
Light through door by edward olive photographer fotógrafo, on Flickr
couples in madrid – a late night walk by edward olive photographer fotógrafo, on Flickr
moon lighting by edward olive photographer fotógrafo, on Flickr
the hasselblad stalker by edward olive photographer fotógrafo, on Flickr
Get Featured on New Camera visit this page for more information
By admin, on March 16th, 2011
High End Cuisine and High End Hasselblad Cameras Unite for a Scandinavian Victory
 Image by Jeff Nalin, Scandinavian Victory at the Bocuse d'Or Hasselblad photographer Jeff Nalin captures official portraits of the three Scandinavian winners of the world-renowned Bocuse d’Or culinary „Olympics“ in Lyon, France.
 Image by Jeff Nalin, taken at the Bocuse d'Or Passion and creativity – two staples for gastronomy and photography – were in abundance at the 2011 Bocuse d’Or in Lyon, France this past January. Founded more than 20 years ago as an international stepping stone for talented young chefs, the Bocuse d’Or is named after its creator, renowned French chef and pioneer of modern French cuisine, Paul Bocuse.
For the first time, Hasselblad participated in this prestigious event with an on-site studio where chefs de cuisine photographer Jeff Nalin used a Hasselblad H4D-40 camera to capture official portraits of the three winners. Uwe Moebus, Managing Director, Hasselblad France and Hasselblad Germany remarked that “Hasselblad is proud to be an official supplier of the Bocuse d’Or 2011. We enjoyed working with our Lyon area partner Carré Couleur and Jeff Nalin, one of the most respected photographers of the high end culinary scene. We are honored that Nalin, who has made portraits of the most famous chefs de cuisine for his book, ‘Scenes deux Chefs’, uses a Hasselblad camera to capture his exceptional images.” The cooperation between Bocuse d’Or, Hasselblad and Nalin will continue in the future, as the photographer will capture portraits at national and continental events.
With 2400 seats filled to capacity, the audience cheered on their national teams, adding another level of excitement to this legendary competition. Chefs who prepare for the contest months in advance, have 5 hours and 35 minutes to create a fish dish and a meat dish representing the gastronomic culture of his or her country using the official products of the Bocuse d’Or – with only a single assistant. Moebus also commented, “I was very impressed by the significance of the Bocuse d’Or, the passion of the contestants and the enthusiasm of the audience. As the birthplace of haute cuisine, France is the perfect host country for this event.”
The meeting of high end cuisine and high end Hasselblad cameras was even more meaningful with this year’s Bocuse d’Or’s distinctly Scandinavian flavor. “As a Scandinavian company,” adds Moebus, “Hasselblad is especially proud to congratulate the top three winners of the competition: Rasmus Kofoed of Denmark in first place, Tommy Myllymaki of Sweden in second place and, Gunnar Hvarnes of Norway in third place winner.”
For more information about Jeff Nalin and his work, please visit: www.jeff-nalin-studio.com
By admin, on February 23rd, 2011
Hasselblad launches the new version of its imaging software, Phocus 2.6, and announces the availability of two exciting new Phocus standalone products.
Hasselblad is proud to introduce the Phocus Family of software products, offering tools matching the changing working conditions photographers face with each new assignment. With three different products, each catering to a different style of working, these new Phocus options easily overcome shifting workflow challenges by providing a high level of efficiency and flexibility of choice.
 Phocus 2.6 – available for download now
Phocus 2.6 is Hasselblad’s powerful, easy-to-use imaging software. It offers improvements that expand both application’s capabilities and workflow speed. Brand new cross-platform features such as the Dust Removal Tool, Star Rating and Filtering, a much faster multi-shot viewer and improved quality at lower resolution, plus Windows support for TIFF and JPEG files are now part of version 2.6.
 Phocus Quick – available for download now
Phocus Quick offers a semi-automated solution to import and process your raw files using the core strengths of the full version of Phocus. The application imports your images applying basic image adjustments and saves both – a backup raw copy and a jpg of each image. Ready for printing or viewing, and ready for future more advanced imaging enhancements.
 Phocus Mobile – available for download in March 2011
Phocus Mobile completes the Phocus Family with an imaging app for iPads and iPhones. The app connects wirelessly to a Mac running Phocus 2.6 and allows users to remotely browse, and rate images. With an H4D camera connected, you have full access to tethered shooting, including all the unique camera controls offered by the H4D. Phocus Mobile is available as a free download in March 2011 from the Apple App store.
To download Phocus 2.6 and Phocus Quick for free, simply register your email-address at:
http://www.hasselblad.com/service–support/technical-support/software-downloads.aspx
By admin, on November 27th, 2010
Hasselblad today announces a 100-unit limited edition of its H4D-40 medium format camera in stainless steel and also the H4D Ferrari limited edition( limited to 499 units), announced at Photokina 2010.
 True Thoroughbreds run together
At first glance, sports cars and cameras may not seem to have that much in common. But with Hasselblad and Ferrari, two worldwide renowned companies born from the singular passions of two very unique men, there is a great deal of common ground. A passion for quality, for design, and for performance.
These two iconic brands have now collaborated on the creation of the H4D Ferrari, a limited edition of Hasselblad’s flagship camera.
Click here to read more
Introducing the H4D-40 Stainless Steel
A limited production run of 100 unique cameras that are a shining example of things to come.
All H4D cameras are built around a solid stainless steel body – now we’ve decided to let their inner beauty shine through.
click here to read more
By admin, on September 23rd, 2010
 Hasselblad H4D-31 The H4D-31 – the perfect digital medium format alternative for 35mm DSLR photographers and for V-customers who are ready to transition to digital.
Following the enthusiasm with which the H4D-40 has been embraced, Hasselblad was inspired to offer photographers the H4D-31, bringing the ultimate in image quality to high end 35mm DSLR photographers who want to step up to medium format. At the same time, Hasselblad wanted to offer its V-System customers a digital alternative by bundling the H4D-31 with a CF-lens adapter for mounting V-System lenses.
The H4D-31 delivers the same superior image quality that is the hallmark of the Hasselblad name. Thanks, in part, to the combination of its low noise color filters, Hasselblad Natural Color Solution (HNCS), with its single color profile, and exquisite performance of the HC/HCD line of lenses, the H4D-31 provides color accuracy, excellent detail and clarity – everything you’d expect from a Hasselblad camera and more.
 Hasselblad HC 80mm Equipped with the same advanced technology as the H4D-40, the H4D-31, features Hasselblad’s True Focus, which provides focusing accuracy throughout the image field – even at close range with shallow depth-of-field. Hasselblad’s innovative use of yaw rate sensor technology solves the challenge of having to focus and recompose in order to acquire a focus point outside the center area of multi-point AF systems. True Focus ensures that photographers quickly and accurately achieve the desired focus at any point.
 Hasselblad CF Lens Adapter Currently shipping, the H4D-31 is available in two configurations, both with the latest version of Hasselblad’s Phocus 2.6 software. The first, designed for high end 35mm DSLR photographers comes bundled with an 80mm lens. The other offers a digital medium format solution for V-System users by bundling the H4D-31 with a CF-lens adapter. Both options are priced at 9,995 Euro (+tax).
By admin, on September 23rd, 2010
HASSELBLAD
Hasselblad has been exploring next steps in creating ultra-high resolution capture. Based upon new developments of its multi-shot technology Hasselblad labs are releasing test results from a new 200 megapixel capture device.
The 200 megapixel device is based upon a 50 megapixel sensor mounted onto the Hasselblad patented symmetrical multi-shot frame, which can accurately position the sensor with a sub-micron accuracy using piezo-electrical actuators.
Capturing 6 shots with the sensor positioned accurately at a sequence of quadrants of the basic 6-micron pixel, color information from the Bayer-patterned pixels is used to create a 200 megapixel capture. The color information is composed such that it supersedes the information from a single-shot captured with a potential 200 megapixel single-shot sensor.
Over the past years Hasselblad labs have refined the tolerances of the basic sensor frame calibration to achieve the above results, and on top of the physics new color algorithms and filtering techniques have been applied to achieve the 200 megapixel image. The complete capture device is now in final testing for stability and color accuracy to fit into Hasselblad’s unique generic one-profile color rendering.
Multi-shot cameras are used by studio photographers to generate images with ultra high resolution, and exact color information. Key customer segments include the world’s most famous museums and studios where cars, jewelry, and costly products are shot with an image quality leaving no room for compromise. Apart from its multi-shot, the Hasselblad H4D-50MS has normal single-shot mode included as well.
Upon successful testing, Hasselblad plans to release the new ultra-resolution capture mode for H4D-50MS cameras by early 2011. All current H4D-50MS cameras will be offered this new capture mode at the factory, by using our new calibration and firmware upgrade, at a fee to be announced in due course.
To view and compare the resolution and quality or our new 200 megapixel capture, please come and see us at our booth during photokina, at hall 2.1 stand A-021.
By admin, on September 23rd, 2010
Launched in September 2009, the H4D System not only marked a new line of cameras but it introduced new advanced technology to the world of photography with its unique True Focus and Absolute Position Lock features. With access to the renowned HC/HCD lens family, it’s no wonder that the H4D has been so well received. The H4D camera line now offers several different models, including the H4D-40, which was designed to meet the needs of 35mm DSLR users who want to add medium format to their creative tools. The remaining H4D series includes models with 50 and 60 megapixel sensors as well as Hasselblad’s unique multi-shot H4D-50MS.
Always striving to deliver the best camera system in the world to photographers, Hasselblad has introduced two new HC lenses, strengthening the H-System lens family with the new HC 50mm-II and the HC Macro 120mm-II. Both lenses have a new optical design delivering significantly improved
performance. The new lenses are available now.
HC 50mm-II
The HC 50-II, with its moderately wide 35mm-equivalent focal length of 31.4mm, is a versatile, allpurpose lens that can be used for many different applications. The updated optical design provides higher resolution and more even performance over the image area. Close range performance has also
been improved to deliver better performance while maintaining its minimum object-to-image plane distance of 0.6m. The lens features 11 elements in 7 groups, a rear focusing mechanism and a broad aperture range of f/3.5-f/32.
HC Macro 120mm-II
The HC Macro 120-II lens is also a very versatile lens, combining excellent macro capture capabilities (a minimum object-to-image plane distance of 0.39 m and a maximum image scale of 1:1) along with its slightly longer focal length making it ideal for product and portrait photography (35mm equivalent focal length of 73.5mm). Thanks to its updated optical design, the lens offers a number of improvements including higher resolution and better close range performance. Importantly – especially for macro work – the new lens offers improved color correction, with cleaner unsharp areas that are free from color cast. The front focusing lens utilizes 9 element in 9 groups, with an aperture range of f/4-f/45 that, when closed down, provides excellent depth-of-field.
In addition to the introduction of the two new lenses, Hasselblad will soon issue a free firmware update for the H4D system cameras in response to customer feedback and requests.
New H4D functionality extensions
Electronic spirit level:
With this new feature, a 3-dimensional virtual level is displayed on the rear LCD providing users with a guide to easily align the camera in both horizontal (landscape) and vertical (portrait) positions using two different graphical interfaces that automatically change according to the camera’s orientation. Direct feed-back on the levelling is also present in the viewfinder. This is all accomplished via H4D’s precision yaw rate sensors using either the factory-calibrated mode or a user-calibrated setting. HTS 1.5 tilt-and-shift converter users will get a straightforward and accurate starting point for composing for tilt photography.
Preview in tethered mode:
When shooting in tethered mode, users can select to have the preview displayed on the camera’s rear panel LCD for remote viewing directly on the camera.
Information display:
With a simple press of a button, relevant camera information will be displayed on the rear LCD. A new graphical interface gives priority to settings such as aperture, shutter speed, ISO, and the number of remaining frames with other data available as well.
GIL support for H4D-60:
The firmware update adds full support for the Hasselblad Global Image Positioning GPS device to the H4D-60. With this new functionality, the GIL is now supported on all H2D/H3D/H4D cameras.
The firmware update, to be released by the end of this year, can be downloaded free of charge from: www.hasselblad.com.
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