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By admin, on May 25th, 2011
 The latest Multi-Shot Camera will cost you $45,000. It will create 200 Megapixel of large files. The H4D-200MS features a 50 Megapixel sensor but uses Hasselblad’s multishot technology combines six shots into one. The Multi Shot technology not uses the method stitching 6 shot together, it works with a piezoelectric motor that moves the camera’s image sensor little bit before taking each photo.You will need tripod for using this technique and yes it is only applicable to still subjects such as watches, cars etc.,
Press Release
Hasselblad’s latest multi-shot camera, which delivers unprecedented 200 megapixel files, is currently shipping. Upgrades for H4D-50MS cameras are also available.
After careful testing for stability and color accuracy, the H4D-200MS – first announced at Photokina last September – is now available. Based on the H4D-50MS platform, the new camera is capable of creating 200 megapixel files for the ultimate in resolution.
Since 2000, Hasselblad has continuously developed its multi-shot technology. In 2008, the company announced the first integrated multi-shot camera – the H3DII-39MS – which was followed more recently by the H4D-50MS. As a further development of the H4D-50MS technology, the H4D-200MS utilizes Hasselblad’s patented piezo frame module, which now captures 6 shots and combines them into an astounding 200 megapixel file.
Designed for studio photographers whose work requires the ultimate in resolution, extremely fine details and exact color information, the H4D-200MS is ideal for capturing images of stationary items such as cars, jewelry, artwork and other high end products where there is no room for compromise in image quality. In addition to its extended multi-shot capabilities, the H4D-200MS offers standard multi-shot and single-shot modes as well. Naturally, this extraordinary capture device offers all the benefits of the H4D family of cameras such as True Focus, Ultra Focus and Digital Lens Correction, to name just a few.
The H4D-200MS is available now for 32.000 Euro (plus tax). H4D-50MS owners have the option of upgrading their systems for 7.000 Euro (plus tax) by sending the camera to the factory in Copenhagen, Denmark. While the camera is being converted, the service team will make sure that the firmware and hardware is updated to ensure that the piezo modules’ strict tolerances, which are necessary for precise multi-shot capture, are met.
For more information, please go to: www.hasselblad.com/H4D-200MS
By admin, on April 13th, 2011
Edward Olive – New Camera Featured Photographer
Visit his website – www.edwardolive.info || Flickr
Wedding portraiture does not have to be badly lit – silver gelatin fine art print – Edward Olive destination wedding photographer from Spain – 2011 by edward olive photographer fotógrafo, on Flickr
Light through door by edward olive photographer fotógrafo, on Flickr
couples in madrid – a late night walk by edward olive photographer fotógrafo, on Flickr
moon lighting by edward olive photographer fotógrafo, on Flickr
the hasselblad stalker by edward olive photographer fotógrafo, on Flickr
Get Featured on New Camera visit this page for more information
By admin, on March 16th, 2011
High End Cuisine and High End Hasselblad Cameras Unite for a Scandinavian Victory
 Image by Jeff Nalin, Scandinavian Victory at the Bocuse d'Or Hasselblad photographer Jeff Nalin captures official portraits of the three Scandinavian winners of the world-renowned Bocuse d’Or culinary „Olympics“ in Lyon, France.
 Image by Jeff Nalin, taken at the Bocuse d'Or Passion and creativity – two staples for gastronomy and photography – were in abundance at the 2011 Bocuse d’Or in Lyon, France this past January. Founded more than 20 years ago as an international stepping stone for talented young chefs, the Bocuse d’Or is named after its creator, renowned French chef and pioneer of modern French cuisine, Paul Bocuse.
For the first time, Hasselblad participated in this prestigious event with an on-site studio where chefs de cuisine photographer Jeff Nalin used a Hasselblad H4D-40 camera to capture official portraits of the three winners. Uwe Moebus, Managing Director, Hasselblad France and Hasselblad Germany remarked that “Hasselblad is proud to be an official supplier of the Bocuse d’Or 2011. We enjoyed working with our Lyon area partner Carré Couleur and Jeff Nalin, one of the most respected photographers of the high end culinary scene. We are honored that Nalin, who has made portraits of the most famous chefs de cuisine for his book, ‘Scenes deux Chefs’, uses a Hasselblad camera to capture his exceptional images.” The cooperation between Bocuse d’Or, Hasselblad and Nalin will continue in the future, as the photographer will capture portraits at national and continental events.
With 2400 seats filled to capacity, the audience cheered on their national teams, adding another level of excitement to this legendary competition. Chefs who prepare for the contest months in advance, have 5 hours and 35 minutes to create a fish dish and a meat dish representing the gastronomic culture of his or her country using the official products of the Bocuse d’Or – with only a single assistant. Moebus also commented, “I was very impressed by the significance of the Bocuse d’Or, the passion of the contestants and the enthusiasm of the audience. As the birthplace of haute cuisine, France is the perfect host country for this event.”
The meeting of high end cuisine and high end Hasselblad cameras was even more meaningful with this year’s Bocuse d’Or’s distinctly Scandinavian flavor. “As a Scandinavian company,” adds Moebus, “Hasselblad is especially proud to congratulate the top three winners of the competition: Rasmus Kofoed of Denmark in first place, Tommy Myllymaki of Sweden in second place and, Gunnar Hvarnes of Norway in third place winner.”
For more information about Jeff Nalin and his work, please visit: www.jeff-nalin-studio.com
By admin, on February 23rd, 2011
Hasselblad launches the new version of its imaging software, Phocus 2.6, and announces the availability of two exciting new Phocus standalone products.
Hasselblad is proud to introduce the Phocus Family of software products, offering tools matching the changing working conditions photographers face with each new assignment. With three different products, each catering to a different style of working, these new Phocus options easily overcome shifting workflow challenges by providing a high level of efficiency and flexibility of choice.
 Phocus 2.6 – available for download now
Phocus 2.6 is Hasselblad’s powerful, easy-to-use imaging software. It offers improvements that expand both application’s capabilities and workflow speed. Brand new cross-platform features such as the Dust Removal Tool, Star Rating and Filtering, a much faster multi-shot viewer and improved quality at lower resolution, plus Windows support for TIFF and JPEG files are now part of version 2.6.
 Phocus Quick – available for download now
Phocus Quick offers a semi-automated solution to import and process your raw files using the core strengths of the full version of Phocus. The application imports your images applying basic image adjustments and saves both – a backup raw copy and a jpg of each image. Ready for printing or viewing, and ready for future more advanced imaging enhancements.
 Phocus Mobile – available for download in March 2011
Phocus Mobile completes the Phocus Family with an imaging app for iPads and iPhones. The app connects wirelessly to a Mac running Phocus 2.6 and allows users to remotely browse, and rate images. With an H4D camera connected, you have full access to tethered shooting, including all the unique camera controls offered by the H4D. Phocus Mobile is available as a free download in March 2011 from the Apple App store.
To download Phocus 2.6 and Phocus Quick for free, simply register your email-address at:
http://www.hasselblad.com/service–support/technical-support/software-downloads.aspx
By admin, on November 27th, 2010
Hasselblad today announces a 100-unit limited edition of its H4D-40 medium format camera in stainless steel and also the H4D Ferrari limited edition( limited to 499 units), announced at Photokina 2010.
 True Thoroughbreds run together
At first glance, sports cars and cameras may not seem to have that much in common. But with Hasselblad and Ferrari, two worldwide renowned companies born from the singular passions of two very unique men, there is a great deal of common ground. A passion for quality, for design, and for performance.
These two iconic brands have now collaborated on the creation of the H4D Ferrari, a limited edition of Hasselblad’s flagship camera.
Click here to read more
Introducing the H4D-40 Stainless Steel
A limited production run of 100 unique cameras that are a shining example of things to come.
All H4D cameras are built around a solid stainless steel body – now we’ve decided to let their inner beauty shine through.
click here to read more
By admin, on September 23rd, 2010
 Hasselblad H4D-31 The H4D-31 – the perfect digital medium format alternative for 35mm DSLR photographers and for V-customers who are ready to transition to digital.
Following the enthusiasm with which the H4D-40 has been embraced, Hasselblad was inspired to offer photographers the H4D-31, bringing the ultimate in image quality to high end 35mm DSLR photographers who want to step up to medium format. At the same time, Hasselblad wanted to offer its V-System customers a digital alternative by bundling the H4D-31 with a CF-lens adapter for mounting V-System lenses.
The H4D-31 delivers the same superior image quality that is the hallmark of the Hasselblad name. Thanks, in part, to the combination of its low noise color filters, Hasselblad Natural Color Solution (HNCS), with its single color profile, and exquisite performance of the HC/HCD line of lenses, the H4D-31 provides color accuracy, excellent detail and clarity – everything you’d expect from a Hasselblad camera and more.
 Hasselblad HC 80mm Equipped with the same advanced technology as the H4D-40, the H4D-31, features Hasselblad’s True Focus, which provides focusing accuracy throughout the image field – even at close range with shallow depth-of-field. Hasselblad’s innovative use of yaw rate sensor technology solves the challenge of having to focus and recompose in order to acquire a focus point outside the center area of multi-point AF systems. True Focus ensures that photographers quickly and accurately achieve the desired focus at any point.
 Hasselblad CF Lens Adapter Currently shipping, the H4D-31 is available in two configurations, both with the latest version of Hasselblad’s Phocus 2.6 software. The first, designed for high end 35mm DSLR photographers comes bundled with an 80mm lens. The other offers a digital medium format solution for V-System users by bundling the H4D-31 with a CF-lens adapter. Both options are priced at 9,995 Euro (+tax).
By admin, on September 23rd, 2010
HASSELBLAD
Hasselblad has been exploring next steps in creating ultra-high resolution capture. Based upon new developments of its multi-shot technology Hasselblad labs are releasing test results from a new 200 megapixel capture device.
The 200 megapixel device is based upon a 50 megapixel sensor mounted onto the Hasselblad patented symmetrical multi-shot frame, which can accurately position the sensor with a sub-micron accuracy using piezo-electrical actuators.
Capturing 6 shots with the sensor positioned accurately at a sequence of quadrants of the basic 6-micron pixel, color information from the Bayer-patterned pixels is used to create a 200 megapixel capture. The color information is composed such that it supersedes the information from a single-shot captured with a potential 200 megapixel single-shot sensor.
Over the past years Hasselblad labs have refined the tolerances of the basic sensor frame calibration to achieve the above results, and on top of the physics new color algorithms and filtering techniques have been applied to achieve the 200 megapixel image. The complete capture device is now in final testing for stability and color accuracy to fit into Hasselblad’s unique generic one-profile color rendering.
Multi-shot cameras are used by studio photographers to generate images with ultra high resolution, and exact color information. Key customer segments include the world’s most famous museums and studios where cars, jewelry, and costly products are shot with an image quality leaving no room for compromise. Apart from its multi-shot, the Hasselblad H4D-50MS has normal single-shot mode included as well.
Upon successful testing, Hasselblad plans to release the new ultra-resolution capture mode for H4D-50MS cameras by early 2011. All current H4D-50MS cameras will be offered this new capture mode at the factory, by using our new calibration and firmware upgrade, at a fee to be announced in due course.
To view and compare the resolution and quality or our new 200 megapixel capture, please come and see us at our booth during photokina, at hall 2.1 stand A-021.
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