FUJIFILM Corporation (President and CEO: Shigetaka Komori) is pleased to announce the commercial release of the new FinePix X100, a high-grade digital camera featuring an APS-C CMOS sensor (12.3 megapixel), a Fujinon 23mm fixed focal length F2 lens and a newly developed Hybrid Viewfinder.
The development of the FinePix X100 was first announced at the Photokina Exhibition in Cologne, Germany in September 2010, where it received an enthusiastic welcome from both professional photographers and camera fans.
FinePix X100 – The Main Features
1. World’s First Hybrid Viewfinder
The true enjoyment of photography begins with “the pleasure of seeing the world through a viewfinder”. The new Hybrid Viewfinder has been developed to reintroduce users to this essential camera experience. It combines the window-type “bright frame” optical viewfinder found in rangefinder-type film cameras such as the classic 135-size or medium-format cameras, and the electronic viewfinder system incorporated in most compact or mirrorless digital cameras. By integrating a prism for the 1,440,000 dot LCD panel image on the viewing screen in the reverse-Galilean optical finder, the Hybrid Viewfinder can show both the shooting frame and a variety of shooting data. Of course, it can also be used as a high-quality electronic viewfinder to compose or playback shots. With this ability to instantly switch between optical and electronic viewfinder images with simple “one touch” control, the new Hybrid Viewfinder offers users expanded freedom in the composition and enjoyment of photography in a wide range of challenging shooting conditions.
The reverse Galilean optical finder with a 0.5x magnification features all-glass elements made from high-refractive index glass and demonstrates low chromatic aberration and distortion.
In optical viewfinder (OVF) mode, the brightness of both the “bright frame” and text data is automatically adjusted according to the brightness of scene area, ensuring that shooting information is always easily and clearly viewable. Also, the displayed shooting data is constantly updated according to changes in shutter speed, exposure, sensitivity and other settings, so that the user’s eye never has to leave the viewfinder.
In electronic viewfinder (EVF) mode, the photographer can preview the picture or playback the result with the “through the sensor” image review and high-resolution 1,440,000-dot quality. With a flick of the one-touch lever, the user can switch to EVF to preview and confirm exposure settings, depth-of-field, and white balance – an especially useful capability when shooting macro shots and other scenes that are hard to confirm with only an optical viewfinder.
2. High-performance 23mm F2 Fujinon Lens
23mm (135 equivalent: 35mm) F2 lens. 8 elements in 6 groups. One aspherical glass molded lens .
The adoption of the non-collapsible lens structure with minimized lens length not only contributes to the compact size but also eliminates telescoping of the lens when the power is on. It’s ready to start shooting the moment the user turns it on.
Exploiting the merits of a fixed focal length lens, this lens delivers sharp resolution of the total image from the center to the corners. In addition, the lens features not only the large F2 aperture value, but also an optical architecture that maintains a high degree of resolution even when closed by 1 to 2 stops.
The adoption of a 9-blade aperture diaphragm combined with the large F2 aperture and high-quality optics lets users take photos with a beautiful circular soft out-of-focus (bokeh) effect.
Macro shooting as close as 10 cm lets users explore the fun and fascination of close-up photography.
The built-in ND filter (equivalent f-stop reduction of 3) can be switched ON / OFF via simple in-camera settings.
The FinePix X100 features a custom CMOS high-performance sensor, internally optimized and developed exclusively for this model.
Optimization of the angle-of-incidence in conjunction with the specially developed lens maximizes light gathering efficiency extending to the perimeter of the sensor for a sharper image with exceptional clarity.
When shooting HD movies, the combination of the large-sized sensor and the large aperture F2 lens, lets users shoot a soft out-of-focus touch (bokeh) – a capability not available in conventional compact cameras.
The ideal combination of a fixed focal length lens, high-sensitivity sensor (approx. 10 times the sensitivity of a conventional compact*) and a high-performance image processor captures exceptionally high-quality images from low sensitivity to high sensitivity. In standard form, the planned ISO range is from 200 to 6400, but this can be expanded to include 100 and 12800.
The newly developed EXR Processor takes EXR processing to new heights. Combined with the high-sensitivity sensor, the EXR Processor achieves the highest resolution, sensitivity and dynamic range ever produced by a FinePix camera for the ultimate in image quality every single shot.
The high-speed CMOS sensor read-out and the EXR Processor’s enhanced focusing system contributes to the high-speed AF performance, while the combination of the optical viewfinder and extremely low shutter time lag enhance the pleasure of every shot.
*Compared with other FinePix compact digital camera models.
4. Design
Beautiful, high-quality design inspired by the classic beauty and feel of traditional film cameras.
The top cover of the upper control deck and the bottom surface have been die-cast from magnesium alloy (semi-solid metal casting), contributing to a high-precision camera body.
All dials and rings are precision milled from metal. Adoption of traditional ‘manual’ dials lets the user confirm the position of the settings without turning on the power.
The ergonomics of the design offer the perfect balance between compact convenience and user-friendly functionality.
The camera controls have been carefully thought out to give the photographer simple and speedy access to aperture, shutter speed, exposure compensation etc. Allowing maximum creative expression with minimum hassle and enabling to view setting even when the power of the camera is turned off. Custom modes can also be used for a one-touch change in settings.
Premium quality is obvious in every detail. The chassis has been finished with high-quality leather-like accents and is a delight to use and a pleasure to hold.
5. Original Image Quality Enhancement Functions
In addition to Fujifilm’s original Film Simulation Modes that give photos the distinctive look of Velvia, PROVIA and ASTIA color reversal film emulsions, X100 expands the scope of photo expression with Monochrome Mode that can be fine-tuned with R / Ye / G filter settings.
Separate adjustment of shadow tones and highlight tones lets users reproduce the rich tonality of high-contrast subjects.
Capturing the scene in RAW format is easy with just a press of the RAW Button on the back of the camera. Then whilst on the way to the next shooting location, users can use the built-in RAW Development function to “develop” the RAW data in-camera, and enjoy Fujifilm’s original “image creation” according to the camera’s image quality settings.
6. Diverse Functions Stimulate the Desire to Capture Every Moment
X100 offers users the choice between the 49-point auto EVF focus area or the 25-point OVF auto focus area as well as the selection of 5 different focus area sizes in EVF mode. Dependent on the needs of each scene, X100 offers easy “focusing by design”.
HD Movie lets users capture the action in 720p high-definition detail. Just like shooting still photos, users can shoot movies with aperture-priority AE and enjoy a soft, defocused background effect. Also the built-in HDMI port allows users to easily and directly connect X100 to high-definition TVs for showing stills and movies with plug-and-play ease.
With the built-in Motion Panorama function, it is easy to capture 180° and 120° panoramic photos. Later users can print the results as pin-sharp A3-size enlargements and share the enjoyment of high-quality panoramic photography.
X100 also features 4 types of bracketing functions: AE, ISO, Dynamic Range and Film Simulation. With one click of the shutter captures 3 bracketed images of the scene so the moment never escapes.
7. Premium Accessory Lineup
CASE
To perfectly compliment the look and premium quality feel of the X100 camera body, a retro leather “quick shot” case with matching strap has been designed which fits the X100 like a glove. Made out of luxurious leather it has been thought out with uncompromising attention to detail, ensuring the ultimate ease of use and practicality .
LENS HOOD and ADAPTER RING
Precision milled from metal, the lens hood and adapter ring will be available as a set. The adapter ring is also compatible with commercially sold 49mm filters.
TTL FLASH
EF-20 (Guide Number:20) and EF-42 (Guide Number:42) will be newly added to the TTL flash lineup.
FUJIFILM Corporation is pleased to announce the introduction of ETERNA Vivid 250D*1, a new daylight type motion picture color negative film (E.I. 250*2; 35mm/16mm) formulated to offer high color saturation and high contrast. ETERNA Vivid 250D is the newest member of the Fujifilm ETERNA family of motion picture color negative films.
Incorporating Fujifilm’s proprietary Super Nano-structured ∑ Grain Technology*3, Super-Efficient Coupler Technology*4 and Super-Efficient DIR-Coupler Technology*5, the ETERNA family of motion picture color negative films offers exceptional high quality images which have earned acclaim from film creators all over the world.
A combination of E.I. 250 daylight film for outdoor shooting and E.I. 500 tungsten film for indoor shooting is often used in the production of motion pictures, and the introduction of ETERNA Vivid 250D adds a new dimension to the popular ETERNA Vivid series. As ETERNA Vivid 250D shares the same gradation and color saturation characteristics with the tungsten type ETERNA Vivid 500 and ETERNA Vivid 160, the combined use of ETERNA Vivid 250D with these two types produces distinctive and vivid images of various indoor and outdoor settings ranging from day scenes to night scenes. ETERNA Vivid 250D is not only an excellent film for shooting in exterior locations, but can also be used under mixed lighting conditions.
All films in the ETERNA family are characterized by their ability to reproduce natural skin tones and grays in under-to over-exposed conditions. In addition to these features, ETERNA Vivid 250D provides rich and distinctive colors as well as deep blacks with the optimized gradation balance, enabling a wide range of expressive dramatic effects.
Optimization of orange mask density and sharpness balance contributes to enhanced image quality for film scanning or direct telecine transfer of images from negative film to videotape, making this newest addition to the ETERNA lineup well suited for commercials and other motion picture production utilizing the latest advanced digital technologies.
Fujifilm aims to contribute to motion picture production by actively engaging in the development of new additions to the ETERNA family and other motion picture films and providing a wide range of high quality imaging products.
ETERNA Vivid 250D Features
1. Expanded lineup of the ETERNA Vivid series
The new E.I. 250 daylight type film is the latest enhancement to the popular ETERNA Vivid series. The combined use of ETERNA Vivid 250D with ETERNA Vivid 500 and ETERNA Vivid 160 produces distinctive and vivid images of various indoor and outdoor settings ranging from day scenes to night scenes.
ETERNA Vivid 250D creates seamless match with ETERNA Vivid 500.
2. Ideally suited to use in outdoor locations and under mixed lighting conditions
ETERNA Vivid 250D can be used in exterior locations without the need for filters. It can also be used under conditions of multiple light sources such as daylight and tungsten light.
3. High color saturation and high contrast
The ETERNA series’ Super Efficient DIR-Coupler Technology promotes color brilliance and separation, enabling ETERNA Vivid 250D to create rich, translucent images. In addition, its high contrast produces distinctive and vivid color combined with the crisp and deep blacks required for theatrical films.
4. Optimized gradation balance
ETERNA Vivid 250D’s optimized gradation produces balanced, natural skin tones and grays across a wide range of exposure conditions.
5. Enhanced telecine characteristics
Excellent linear response and color balance facilitate color adjustment during telecine transfer. Optimized orange mask density and sharpness balance result in improved scanning characteristics. In addition to exceptional sharpness, these improvements also minimize noise during film scanning.
EXR processor and EXR-CMOS sensor deliver amazing pictures in fast-shooting and low-light situations
Capture up to 11 frames/second at 8-megapixel resolution
Full 1080p HD movie capture; mini-HDMI output
Capture images and video to SD/SDHC memory cards (not included)
NEW EXR Technology
The EXR technology adds further versatility by modifying its behavior according to the lighting condition. Users can either let the EXR Auto mode choose the correct setting itself, or pick from three manually selected options:
High Resolution Priority can be used when you’re after exceptional image quality.
High ISO & Low Noise Priority can be used in low light conditions where the combination with the BSI sensor makes for superb results.
Dynamic Range Priority takes two pictures and combines them to provide a range of up to 1600%.
Additional Features
RAW / RAW+JPEG shooting: The FinePix HS20 has the ability to shoot both a RAW and JPEG shot simultaneously. RAW is for ultimate quality shots via post processing, JPEG is for great quality with no need for further post-production work.
Motion Panorama 360°: The sensor extends the sweep range to 360° (shots can also be taken vertically). Combined with high quality Fujifilm printing, sweeping and impressive scenes can be taken, showing fine detail, low noise and high resolution at 180°, 240° or full 360° panoramic ranges.
Purple Fringing Reducer/Corner Resolution Enhancer: The EXR processor has the capability to spot and reduce purple color fringing, most common on dark subjects against light backgrounds. In addition, the EXR processor improves the resolution at the corners of an image for more uniform image sharpness.
Super Intelligent Flash: The FinePix HS20EXR offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography.
Multi-Bracketing: The FinePix HS20EXR has 3 bracketing functions useful for high level photography: Film Simulation Bracketing (which automatically sets Film Simulation to PROVIA, Velvia and ASTIA for simultaneous capture of 3 frames), Dynamic Range Bracketing (which automatically sets dynamic range to 100%, 200% and 400% for simultaneous capture of 3 frames) and AE Bracketing (which automatically sets exposure range to even, under and over for simultaneous capture of 3 frames).
Face Recognition: Users can register up to eight (8) faces, along with names, birthdays and categories, and the HS20EXR will prioritize focus and exposure right on the faces of those special people. Users can also use Image Search to view images of a registered person.
Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix HS20EXR is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
PhotoBook Assist: Photo book Assist lets you select and organize images in your camera to create a digital photo book. You can download the photo books to your computer using MyFinePix Studio software that is included.
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