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LUMIX LX5

Panasonic

PANASONIC LUMIX LX5, THE ULTIMATE COMPACT HIGH-PERFORMING DIGITAL CAMERA AIMS FOR SUPERB PHOTO QUALITY, ESPECIALLY IN LOW-LIGHT ENVIRONMENTS

Panasonic LUMIX LX5 Features New High Sensitivity CCD and F2.0 Leica Lens for Shooting Stunning Photography and Vivid High Definition Videos

SECAUCUS, NJ (July 21, 2010) – Panasonic today announced the LUMIX DMC-LX5, the ultimate compact, high-performing digital camera offering photo enthusiasts the ideal camera for capturing professional-quality photos and High Definition (HD) video.  With an ultra-bright F2.0 ultra-wide-angle 24mm LEICA DC VARIO-SUMMICRON lens, the LUMIX LX5 minimizes image distortion, resulting in stunning, true-to-life images with outstanding resolution and detail. The 24mm wide angle lens offers extraordinarily large viewing space and now the optical zoom is extended to 3.8x(90mm) making the LX5 even more versatile.

“The Panasonic LUMIX LX-Series cameras have been extremely popular models for us with professional and enthusiast photographers, who understand and value the superb image quality such a compact, affordable digital camera can offer,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “We expect the same enthusiasm, if not more, for the LUMIX LX5, which features improvements to the lens and processing – resulting in even better images.”

The Panasonic LUMIX LX5 is a unique compact digital camera in that it offers superb image quality along with a super-bright lens and increased creative modes.  The F2.0 lens is twice as bright as a F2.8 lens, making it easy to produce beautiful photos with a soft-focused background thanks to the shallow depth of field provided by the extra light. In addition to the newly-designed lens, the LUMIX LX5 features an image processing engine that combines technologies resulting in professional-quality photos, especially in low-light situations.  Like its predecessor, the LUMIX LX5 features the highly-acclaimed 10.1-megapixel CCD, but it has an expanded dynamic range by increasing the sensitivity and the saturation.

The newly developed Venus Engine FHD image processor enables higher-speed, higher-performance while compiling the Intelligent Resolution technology. The triple CPUs in this imaging engine dramatically speeds up processing while achieving exceptional noise reduction performance. With its high-sensitivity CCD and the brightness of the lens, minimum illumination of the LUMIX LX5 is as low as 3 lux while shooting video.

In addition to capturing high-quality still photos, the LUMIX LX5 can record HD videos in AVCHD Lite, a format that allows almost doubling the recording time in HD quality compared with the conventional Motion JPEG format. Creative video shooting modes include Creative Movie mode, where users can set shutter speed and aperture manually to make even more impressive movies. My Color mode and Film mode are available for more extended expression not only in photography but also in videography.  The LUMIX LX5 also features Dolby Digital Creator to record high quality audio and the 3.8x optical zoom is available while shooting video.

The LUMIX LX5 has also been redesigned externally – with a thicker grip making it easier to hold and a newly-incorporated turn-and-push jog dial achieves various selection and setting more quickly. The LUMIX LX5 also features a hot shoe, which allows for the attachment of a wide-variety of accessories, such as an optional Live View Finder which helps shooting under strong daylight with high visibility or an external flash. The 1:1 square format setting is added in the aspect ratio option which can be selected with the switch at the side of the lens barrel.

Other features of the Panasonic LUMIX LX5, include:

  • The 3.0-inch large 460,000-dot high resolution Intelligent LCD also redesigned by adopting High CRI (Color Rendering Index) backlight LED to greatly increase the color reproduction, making it more visible both in shooting and playing back images in any conditions from at dark night to under bright sunlight.
  • Battery life is extended to shoot 400 photos (CIPA) per a single charge.
  • A wide-variety of accessories, including a Live View Finder (DMW-LVF1), External Optical View Finder (DMW-VF1), Wide Conversion Lens (DMW-LWA52), Conversion Lens Adaptor (DMW-LA6), MC Protector (DMW-MC52), ND Filter (DMW-LND52), PL Filter: DMW-LPL52, External Flashes, Leather Case (DMW-CLX5) and a Battery Pack (DMW-BCJ13).

The Panasonic LUMIX DMC-LX5 will be available in late-August 2010 for a suggested retail of $499.95 and will be available in black and white models.

LUMIX TS10 – AFFORDABLE RUGGEDIZED DIGITAL CAMERA

Panasonic

NEW PANASONIC LUMIX TS10 BRINGS AN AFFORDABLE PRICE FOR A RUGGEDIZED DIGITAL CAMERALUMIX TS10 is Waterproof, Freezeproof Shockproof and Dustproof*1

Ideal for Active Use
SECAUCUS, NJ (July 21, 2010) – Panasonic today introduced the new LUMIX DMC-TS10 digital camera, the latest addition to the company’s TS-Series of rugged models, ideal for active users wanting a versatile camera for outdoor use. Featuring a flat, slim profile, and a folded optics design with a 4x optical zoom lens, the new 14.1-megapixel LUMIX TS10 is waterproof to approximately 10 feet, shockproof to 5 feet, dustproof and freezeproof to 14˚F*1.  For even further protection, the LUMIX TS10 comes with a silicone jacket to help prevent scratches.

“Rugged digital cameras are a growing category, and the Panasonic LUMIX TS-Series continues to be very popular among consumers who are looking to use their digital camera while playing sports, at the beach, or simply to take high-quality photos and videos, regardless of the shooting environment,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company.  “The new LUMIX TS10 is also our most affordable rugged model and extremely easy-to-use – making it attractive for any consumer looking for a waterproof, freezeproof, dustproof and shockproof, rugged digital camera.”

Panasonic’s popular Intelligent Auto (iA) mode makes it easy for anyone to take beautiful photos by offering a full suite of shooting-assist functions.  The LUMIX TS10 makes it extremely easy for consumers to engage this setting, with a dedicated iA button on the top of the camera. The MEGA O.I.S. helps reduce blur due to hand-shake and the Intelligent ISO control prevents a moving subject from being blurred by optimizing the shutter speed and ISO sensitivity setting, to produce sharp, clear images. Human faces are captured in focus and with correct exposure using the Face Detection mode and unwanted red-eyes are digitally corrected and backlight compensation automatically adjusted. Intelligent Scene Selector automatically selects one of six Scene Modes – Macro, Portrait, Scenery, Night Portrait, Night Scenery and Sunset – that best suits the shooting situation. The Quick AF system allows the camera to keep focus on the subject while the camera is in recording mode even before pressing a shutter button halfway.

The LUMIX TS10 can also shoot High Definition video in 720p Motion JPG and the image-processing Venus Engine IV features advanced signal processing technology for rendering high-quality images and videos. The camera’s quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities.

The Panasonic LUMIX TS10 features an easy-to-see, 2.7-inch 230,000-dot Intelligent LCD for comfortable viewing while both monitoring shots and playing back the results. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by 40% when shooting outdoors in bright sunshine, and adjusts the frame rate when shooting in low-lit situations. Detecting the lighting condition precisely and automatically controlling the brightness with a total of 11 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy. The High-Angle mode makes the LCD screen extremely easy to view when the camera is held high, such as when shooting over a crowd.

The Panasonic LUMIX TS10 will be available in blue, red, black and silver in mid-September for a suggested retail price of $249.95. For more information on Panasonic LUMIX digital cameras, please visit: www.panasonic.com/lumix.

*1 When used according to Panasonic’s operating guidelines, waterproof to a depth of 10 feet and dustproof in accordance with “IPX8” and “IP6X” ratings. Shockproof from a height up to 5 feet in accordance with the “MIL-STD 810F Method 516.5-Shock” test standard.  All components including the lens unit are evaluated to endure the temperature as low as -10 degrees C to make the T10 freezeproof.

*This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)

*The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.

*Design and specifications are subject to change without notice.

LUMIX FX700

Panasonic

PANASONIC PACKS ADVANCED PHOTO AND VIDEO FUNCTIONS INTO A SLEEK, SLIM AND STYLISH LUMIX DIGITAL CAMERA

New LUMIX FX700 is small in size and big on features, including a MOS sensor, 3” Touch-Screen LCD and Full 1080 High Definition Video

SECAUCUS, NJ (July 21, 2010) – Panasonic announced today the addition of the new LUMIX DMC-FX700 digital camera, which records 1080 full High Definition (HD) videos in the AVCHD format and features a 3-inch touch-screen LCD.  The 14.1-megapixel digital camera features a 24mm ultra wide-angle F2.2 super bright LEICA DC VARIO-SUMMICRON lens with a 5x optical zoom*1making the LUMIX FX700 extremely versatile in low-light conditions and when capturing moving subjects.

“The 24mm ultra wide-angle lens and 5x optical zoom on the LUMIX FX700 makes it a powerful and advanced addition to the FX-Series, known for being slim, sleek and high-performing,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company.  “The LUMIX FX700 offers a complete suite of creative ways to capture superior quality photos and full HD videos in all shooting situations.”

The LUMIX FX700 adopts full touch-screen operation, which allows for Auto Focus (AF) to be set by touching the 3.0-inch, 230,000-dot LCD screen.   Once a subject is locked with a single touch, the AF tracking function will follow the subject while moving.  With the Intelligent Scene Selector, the camera automatically switches to the appropriate mode according to the subject selected.  All menus settings are now available with one-touch control for shooting images and videos.

The LUMIX FX700’s advanced 24mm ultra-wide-angle lens, a rarity for a compact camera of this size, makes it easy to capture many subjects due to the great depth-of-field provided by the extra light.  Additionally, photographers now have a wider range of composition possibilities with approximately 213% larger viewing space compared to that of a 35mm camera.

The LUMIX FX700 can also record HD video in the AVCHD format, which allows for almost double the recording time in HD quality compared to the conventional Motion JPEG format.  The LUMIX FX700 records in 1920×1080 full HD with enhanced picture quality and Intelligent Resolution technology.  Along with this high-quality HD video with a 5x optical zoom*1, the FX700 also features Dolby Digital Stereo Creator to record high-quality audio.

Panasonic’s iA (Intelligent Auto) mode is further advanced in the FX700 with the addition of Motion Deblur mode* by updating the motion detection (Intelligent ISO Control) and brightness control (Intelligent Exposure) to gain the highest shutter speed possible. Combined with the outstanding brightness of the lens and the POWER O.I.S (Optical Image Stabilizer), the LUMIX FX700 reduces any blur either caused by handshake or a moving subject.  Intelligent Burst mode now determines the frame rate in burst shooting according to the speed of the subject’s motion, making it easy to capture any image.  Included in the iA suite of technologies is: POWER O.I.S., Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control, Intelligent Scene Selector and Intelligent Exposure.

The LUMIX FX700 features the new Venus Engine FHD image processor which includes advanced signal processing capabilities.  It also incorporates Intelligent Resolution technology, which examines three areas pixel-by-pixel, to automatically detect and enhance any degradation created during the digital zoom process.

Other features of the Panasonic LUMIX FX700 include:

  • Handheld Night Shot: Using the high-speed MOS sensor, this new mode shoots 10 consecutive shots to simulate and detect the perfect shot of any subject while simultaneously fixing the subject’s position.  Through the MOS sensor’s short shutter speed, exposure is increased while noise is reduced to create a blurless, beautifully- illuminated night shot without the use of a tripod.
  • Battery Life: The high-performance Venus Engine FHD is also highly energy efficient despite its high processing capabilities, extending the battery life up to 300 shots (CIPA) on a single charge.

The Panasonic LUMIX FX700 will be available in black in late-August for a suggested retail price of $399.95. For more information on Panasonic LUMIX digital camera models, please visit: www.panasonic.com/lumix.

*1 Equivalent to 35mm camera: 24-120mm.

*2The picture size may be reduced.

Optio W90 in orange

w90_orange

Imaging Systems Division is pleased to announce the addition of a vibrant-orange version of the popular PENTAX Optio W90 waterproof digital compact camera, reliable construction waterproof to assure worry-free shooting at a depth of six meters, and an exceptional shockproof capability with which it can withstand a fall from a height of 1.2 meters. Its innovative Digital Microscope mode has also attracted tremendous attention not only from outdoor enthusiasts interested in nature observation, but also from the business and manufacturing worlds, which demand accurate, detailed records of tiny parts and delicate materials.

W90 Features:

  • 12 Megapixels
  • Waterproof down to 6 m
  • Sand and dustproof
  • Shockproof  1.5m
  • 5x wide-angle zoom
  • 1 Cm Closeup, 3 LED for macro function
  • HD 720p video
  • HDMI output
  • 2.7’’ anti-reflection LCD screen

Canon IXUS 300 HS Sample Images

IXUS 300 HS Sample Images

IXUS 300 HS key features:

  • High performance IXUS in a stunning stainless steel body
  • 10.0 Megapixel high-sensitivity CMOS
  • Bright f/2.0, 28mm, 3.8x genuine Canon lens with optical Image Stabilizer
  • HS System with DIGIC 4 for fast shooting and low noise in low light
  • 240 fps Super Slow Motion Movie. High-speed Burst: 8.4 shots/sec [4]
  • Wide 7.5 cm (3.0″) PureColor II G LCD with enhanced strength and visibility
  • Smart Auto and Smart Flash Exposure for great photos in all situations
  • HD movies (720p) with optical zoom, stereo sound and HDMI
  • Creative shooting with P, Av and Tv modes, Low Light, Fish-eye and Miniature Effect
  • Smart Shutter with Smile, Wink Self-Timer and FaceSelf-Timer

Click here to view sample Images of Canon IXUS 300 HS

New Canon IXUS 300 HS

Canon IXUS-300-HS

The IXUS 300 HS is the first model to feature Canon’s new HS System, combining a high-sensitivity 10.0 Megapixel CMOS sensor with fast DIGIC 4 processing for enhanced low light performance and high-speed shooting. A bright, f/2.0 wide-angle lens provides the ability to use faster shutter speeds and make subjects stand out by creatively blurring the background, while a range of manual settings offer a new level of artistic flexibility to IXUS users who wish to explore, and develop, their photographic skills.

Fast, powerful, versatile
The IXUS 300 HS embodies the latest in luxurious, high-performance, pocketable imaging technology from Canon. The new HS System provides excellent performance in low light, making the most of the camera’s back-illuminated CMOS imaging sensor and DIGIC 4 processor, supporting a maximum ISO of 3200 at full resolution and reducing noise levels at all ISO speeds[1]. Using Low Light mode, the camera can also achieve an extended maximum speed of ISO 6400, capturing images at 2.5MP resolution and providing the ideal tools for shooting at evening events and on nights out.

The camera’s low light performance is further enhanced by a bright, f/2.0, 28mm wide-angle lens with 3.8x optical zoom, helping users to get closer to the action while allowing more light to reach the sensor. Canon’s acclaimed optical Image Stabilizer (IS) minimises the blur associated with longer exposures when shooting in low light and when zooming in to get closer to subjects. Using advanced lens-shift technology, the IS allows users to shoot sharp images even with up to 1/8th of the light that would normally be required from cameras without stabilisation – equivalent to a 3-stop advantage.

The lens’ wide maximum aperture and its manually-controlled iris also provide users with greater control over depth of field, enabling the capture of impressive portraits and striking macro shots. This level of optical performance has been achieved using the same processes and quality standards used to manufacture Canon’s series of EF professional lenses, which are used and trusted by millions of users the world over.

The HS System also enables the CMOS sensor to capture high-speed action with up to 3.7 shots per second continuous shooting at full 10.0MP resolution, or up to 8.4 shots per second at 2.5MP resolution using the High Speed Burst mode. Both high-speed shooting modes have no limit on the number of shots taken and can be used non-stop right up to card capacity, ensuring that no critical moment will ever be missed[2].
Extreme, fast-paced action can also be recorded using Super Slow Motion Movie mode, which captures at 240 frames per second (fps) and plays back at a much slower 30fps, providing a dramatic and spectacular record of fast-moving subjects.

Unique Canon design – both inside and out
The IXUS 300 HS stands out from the crowd with an angular and compact stainless steel body, providing sleek looks to match the stunning image quality.

A 7.5 cm (3.0”) PureColor II G LCD screen incorporates a strong tempered glass outer layer, providing high contrast and wide-angle viewing that makes it ideal for shooting large groups or subjects from awkward angles. Its wide, 16:9 aspect ratio also allows users to frame and play back HD video footage in full screen without black borders at the top and bottom of the picture.

A touch-sensitive scroll wheel makes navigating menus and browsing through images quick, easy and fun. On-screen “Hints & Tips” are also featured within the user interface, coaching users through the different camera settings and offering helpful guidance on the camera’s extensive range of features.

Make your mark with creative shooting
The IXUS 300 HS enables even the most inexperienced photographers to explore their creative side, offering a range of modes and functions that make it easy to capture striking images. Smart Auto with Scene Detection Technology provides the best results in all conditions, intelligently detecting the scene and selecting the optimum settings from 22 variables. Smart Flash Exposure also controls flash levels according to shooting conditions, providing the right amount of flash to ensure perfectly exposed shots in all situations.

A range of new and creative shooting modes make taking exciting shots both easy and fun. Fish-eye Effect mimics the distortion of a fish-eye lens, with three effect levels to choose from, whilst Miniature Effect makes subjects appear like miniature-scale models. Easy self-portraits are provided by Smart Shutter, which uses Face Detection Technology to allow users to trigger the shutter using a smile or a wink of the eye. Using FaceSelf-Timer, users can also set the camera to shoot automatically after detecting a new face in the frame. For more advanced users requiring additional levels of creative control, the IXUS 300 HS offers manual control over shutter speed or aperture settings in Tv and Av modes respectively.

HD video capture – added flexibility in one stylish package
For moments that lend themselves to video, the IXUS 300 HS offers 720p high definition movie recording with high quality stereo sound. The lens’ quiet drive system allows users to zoom during recording with minimum audio interference, while the optical Image Stabilizer can also be engaged to reduce the effects of camera shake in video footage. An integrated HDMI-mini port makes it straightforward to share images, allowing pictures and video to be viewed directly on any HDMI-compatible screen, including HDTVs.

For users who want to transfer content wirelessly, the IXUS 300 HS includes Eye-Fi connected functions. The camera features a dedicated Eye-Fi section in the User Interface, on-screen icons, and will disable the automatic power-down function when the Eye-Fi card transmits data – allowing users to transfer content easily and without interruption[3].

CANON iMAGE GATEWAY – share your stories
Owners of the IXUS 300 HS can join the CANON iMAGE GATEWAY, an online facility for sharing photos and video. Users can take advantage of up to 2GB of personal storage capacity, creating enough room for hundreds of high-quality images. Mobile browsing is also supported, making it easy for friends and family to view photos on the move.

IXUS 300 HS key features:

  • High performance IXUS in a stunning stainless steel body
  • 10.0 Megapixel high-sensitivity CMOS
  • Bright f/2.0, 28mm, 3.8x genuine Canon lens with optical Image Stabilizer
  • HS System with DIGIC 4 for fast shooting and low noise in low light
  • 240 fps Super Slow Motion Movie. High-speed Burst: 8.4 shots/sec [4]
  • Wide 7.5 cm (3.0″) PureColor II G LCD with enhanced strength and visibility
  • Smart Auto and Smart Flash Exposure for great photos in all situations
  • HD movies (720p) with optical zoom, stereo sound and HDMI
  • Creative shooting with P, Av and Tv modes, Low Light, Fish-eye and Miniature Effect
  • Smart Shutter with Smile, Wink Self-Timer and FaceSelf-Timer

The IXUS 300 HS is compatible with a range of IXUS accessories including flash units, and a soft leather case is also available to complement and protect the unique design.

[1]  When compared to models not featuring a high sensitivity sensor.
[2]  Shooting speed varies depending on storage card speed, zoom position, shooting condition and settings. As the number of images captured continuously increases shooting speed might drop.
[3]  This product is not guaranteed to support Eye-Fi card functions (including wireless transfer). In case of an issue with an Eye-Fi card, please check with the card manufacturer.
Also note that approval is required to use Eye-Fi cards in many countries or regions. Without approval, use of the card is not permitted. If it is unclear whether the card has been approved for use in the area, please check with the card manufacturer.
[4] Some high-speed modes output at reduced resolution. See specifications for details.