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Firmware Update

DSC-W350D from Sony

Sony DSC W350D images

Sony DSC W350D

Sony Japan has detailed two new variants of the feature-rich DSC-W350 Cyber-shot camera. These variants, known as the DSC-W350D, are available in silver and pink and have rhinestones embedded on the front of the camera. Sony aimed to have the surface coating of the pink unit to shine like pink satin. There is also a special coating around the lens ring on the pink version, which is made of a transparent material that is supposed to look like crystal. The silver DSC-W350D aims to look a bit different than the usual dull silver cameras out there and has a “sophisticated rhinestone dot pattern” that provides a “simple and elegant design.” Apparently the ring around the lens on the silver version also is very shiny. Expect these to launch at a price of Y27,000 on April 23rd, and it hasn’t been confirmed outside of Japan.

Sony also detailed two cases that will be available for sale when these cameras launch called the LCS-WJ. It has rhinestone decorations like the cameras and patterns that accent the metallic frame. Within the case, elegant patterns are embossed on the cloth to give it a truly unique and stylish appearance.

The DSC-W350D features a

  • 14.1 megapixel sensor,
  • Carl Zeiss 4x optical zoom,
  • 2.7″ LCD, iAuto, Smile Shutter,
  • Face Detection,
  • Optical SteadyShot,
  • Sweep Panorama, and
  • 720p HD movie recording

Rollei CL 350

CL 350 announced by Rollei, this camera have 12 Megapixel sensor, 5X optical Zoom and HD quality video recording, this will cost under €100.

Main Features
12 Megapixels
Rollei 5x Optical Apogon Zoom
28 mm Wide Angle
2.7“ Colour-TFT-LCD (6.85 cm)
Digital Image Stabilization
Sensitivity ISO 3200, ISO 6400 (1280×960)
Up to 30fps high-speed serial picture

The CL-350 will be available in shops from April 2010 in silver, violet, red, pink and an aluminum/titanium look.

For more information visit Rollei 350 webpage

EX-S7 and EX-Z35 digital compacts from Casio

Adding to a rich tradition of digital cameras that balance technology and style, Casio America, Inc. and its parent company, Casio Computer Co., Ltd., introduced two new compact models to their popular EXILIM line. The EX-S7 and the EX-Z35 boast intelligent automated features found in a slim and stylish compact design allowing users to capture moments effortlessly. Earlier this month, Casio America, Inc. began shipping the popular EX-FC150 featuring Casio’s exclusive shutter lag eliminating High Speed BEST SHOT Continuous Modes.

The EX-S7 and EX-Z35 embody the sophistication and innovation of Casio’s EXILIM line. Offering modernized features and improved image processing capabilities through BEST SHOT, Easy-Mode and Face Detection, the new cameras deliver quality images that can be shared on a variety of social media platforms such as Facebook and YouTube™. Whether on-the-go or spending quality time with friends and family, the photo taking and sharing experience is fun and occurs at the touch of a button. Complementing any style, the cameras come in a variety of dazzling colors.

Developed with Casio’s latest EXILIM Engine 5.0, which delivers higher image quality and lower power consumption, the EX-S7 is a 12.1 effective megapixel digital camera with a 3X optical zoom lens and a 2.7 inch, high-quality LCD screen. With a quick-access dedicated movie button, users can record memorable moments in 720p high-definition (HD). Additionally, the EX-S7 is compatible with SD memory cards.

The camera also features Casio’s celebrated Dynamic Photo, a Hollywood-like green-screen effect which adds animated graphics into still photos where users can create unique e-greetings to share with friends and family. Dynamic Photo gives the power to create original and artistic visuals that can be emailed, posted on social networks and even printed out at home.

With the EX-Z35, Casio adds to the exciting new line-up designed for the photographer that seeks a high-performance digital camera without intimidating controls and settings. Featuring Casio’s easy Mode function, a simplified menu screen that offers seamless navigation, the EX-Z35 is also equipped with Face Detection. The camera produces images at a 12.1 effective megapixel resolution and is equipped with a 3X optical zoom lens. The EX-Z35 comes in an eye-catching compact body for active lifestyles.

With much excitement, Casio’s highly anticipated EX-FC150, featuring 10.1MP, 5X optical zoom lens and Casio’s exclusive High Speed capture technologies, has arrived to North America. The new EX-FC150 makes using High Speed capture easier. By combining two popular modes found in its predecessor, the EX-FC100, the EX-FC150 is equipped with easy-to-use shutter-lag eliminating BEST SHOT scene modes. By automating Casio’s High Speed Pre-Recording and lightning-fast Continuous Burst modes into five simple BEST SHOT modes, The EXILIM EX-FC150 ensures the shot is never missed.

“Casio is committed to delivering high quality digital cameras that produce crisp images that capture life’s vibrant colors in detail. Our goal is to create easy-to-use cameras for any lifestyle,” says Toshiyuki Iguchi, senior general manager of Casio’s Digital Imaging Division at Casio America, Inc. “We are thrilled to expand the popular EXILIM lineup with the additions of the EX-S7 and EX-Z35.”

The EX-S7 will be available in the spring with an MSRP of $139.99 and is available in fashionable colors such as black and purple. The EX-Z35, available this March, will have an MSRP of $109.99 and will be offered in black, silver, pink, red and blue body colors. The EX-FC-150 will be available for $349 in two colors, black and a cabernet wine.
Features

EXILIM EX-S7

Newly developed EXILIM Engine 5.0
Casio has made even further advances from its EXILIM Engine 4.0, which contained both an ordinary CPU and a high-speed dedicated image processing CPU. The new Engine 5.0 increases image processing speed by 30% and produces beautiful images through advanced color reproduction and rich tonal gradation and by removing noise from photos in high sensitivity mode.

Dynamic Photo: Make composite images of different moving images
Casio has achieved great advancements in Dynamic Photo, a function that creates “moving photos” by cutting moving subjects from the background in images taken with continuous shooting and combining those images on a different still image. In addition to composites made with a still image background, cut-out moving images can now be pasted on other moving images. This new capability raises the power of expression of images. Thus, while increasing the “fun of creating images,” these models will also increase the “fun of sharing images” by making it easy to upload images to YouTube™ using the included software or post them to a blog.

YouTube™ Movie Mode
Movies can be recorded and saved using the ideal size and quality settings for the world’s most popular video sharing site, YouTube™. Recorded movies can be uploaded to YouTube™ using the included computer software.

High-resolution HD Movie function
The EX-S7 also features an HD Movie function. Just press the dedicated Movie button to take beautiful movies at 1280×720 pixels.

A stylish, slim body
The EXILIM Zoom EX-S7 is a 12.1 effective megapixel model with a 3X optical zoom lens, and its slim body (.78 inches at the thinnest point) won’t take up much room in a pocket or purse.

Convenient Face Detection function
The camera automatically detects people’s faces, allowing users to take well focused and beautifully exposed pictures of the faces of their intended subjects.

easy Mode helps new comers become an expert with common settings
Using easy Mode, photo settings are restricted to just image size, flash on/off and self timer, and these are displayed on a simplified menu screen.

EXILIM Zoom EX-Z35

A stylish, slim body
The EXILIM Zoom EX-Z35 is a 12.1 effective megapixel model with a 3X optical zoom lens, and its slim body (.8 inches at the thinnest point)won’t take up much room in a pocket or purse

Convenient Face Detection function
The camera automatically detects people’s faces, allowing users to take well focused and beautifully exposed pictures of the faces of their intended subjects.

Appealing widescreen movies
Simply by pressing the dedicated Movie button, users can record widescreen movies at 16:9 aspect ratios.

YouTube™ Movie Mode
Movies can be recorded and saved using the ideal size and quality settings for the world’s most popular video sharing site, YouTube™. Recorded movies can be uploaded to YouTube™ using the included computer software.

easy Mode helps new comers become an expert with common settings
Using easy Mode, photo settings are restricted to just image size, flash on/off and self timer, and these are displayed on a simplified menu screen.

PowerShot SX210 IS from Canon

PowerShot SX210 IS

Canon strengthens its PowerShot range with the launch of a compact super-zoom that raises the bar in high-zoom, wide-angle photography. Replacing the highly-acclaimed PowerShot SX200 IS, the new PowerShot SX210 IS is aimed at users seeking powerful performance in a highly compact body, and features a broad range of advanced technologies and customisable controls suited to mastering any photographic challenge.

Boasting a genuine Canon wide-angle 14x zoom lens, 14.1 Megapixel resolution and DIGIC 4 processing, the POWER SHOT SX210 IS is a superbly versatile compact camera that offers flexibility for use on any occasion. Ideal for shooting everything in incredible detail, the stunning stills are also complemented by high-quality 720p HD video with a huge zoom and stereo sound – all in a sleek, pocket-friendly metal body.

Capture the bigger picture
Available in black, purple and gold, the PowerShot SX210 IS truly stands out from the crowd. Its 14.1 Megapixel sensor and 28mm wide-angle lens make it great for capturing sweeping landscapes in high resolution, while its powerful 14x optical zoom provides a 392mm maximum equivalent focal length, allowing users to frame distant subjects with ease. Canon’s advanced optical Image Stabilizer (IS) also accurately compensates for camera shake, delivering blur-free images at all focal lengths and in low light.

A new 7.6 cm (3.0”) widescreen PureColor II G LCD features a 230,000-dot resolution, displaying images with pin-sharp clarity. Using a tempered glass design, the PureColor II G LCD offers increased strength, and its thin construction provides higher contrast and improved visibility in shooting and playback. Wide viewing angles make it easy to share images with friends immediately after capture, while the 16:9 aspect ratio is ideal for capturing and viewing HD video.

Smart Auto, Face Detection and much more – the power of DIGIC 4
The PowerShot SX210 IS utilises the latest DIGIC 4 processing, providing superb image quality and fast operation. Employing a number of powerful, intelligent technologies, DIGIC 4 empowers users to capture their best memories exactly as they experienced them.

Smart Auto with Scene Detection Technology makes it easy for users to get outstanding pictures in all conditions, intelligently detecting the scene and selecting the optimum settings from 22 variables. i-Contrast maximises brightness gradation every time a shot is taken, revealing detail in dark areas of pictures while preventing blow out in highlights – a tool that can also be used to correct photos in playback mode. New Smart Flash Exposure also controls flash levels according to shooting conditions, providing the right amount of flash for all situations, from brightly backlit scenes to macro shots.

Motion Detection Technology combats image blur by monitoring camera shake, brightness and subject movement, before setting the optimal shutter speed and ISO level. Servo AF mode now includes Servo AE, tracking moving subjects and continuously correcting focus and exposure to ensure that pictures are correctly captured when the shutter button is pressed.

Canon’s advanced Face Detection Technology identifies up to 35 faces in each frame, ensuring that portraits and group shots are always in focus and well exposed. Smart Shutter mode also uses Face Detection Technology to remotely control the shutter, allowing users to take a picture with a simple smile or a wink. FaceSelf-Timer makes it easy for the photographer to join group photos, analysing the scene and waiting until an additional face has entered the frame before taking the shot.

Complete creative control
The PowerShot SX210 IS offers full manual control over camera settings, allowing users to get more creative with their pictures. Aperture, shutter speed, ISO and focusing can all be controlled manually, enabling users to experiment with their images and develop their photographic skills.

New and creative shooting modes also make photography fun for beginners. A new Fish-eye Effect mimics the distortion of a fish-eye lens, while a Miniature Effect can make subjects look like miniature-scale models. For users that just want to point and shoot, Easy Mode is a truly automatic feature – disabling access to advanced settings and removing screen icons so users can concentrate solely on the subject they want to shoot.

HD movies with stereo sound
Users can capture quality HD video on demand, thanks to a dedicated movie record button that allows them to immediately start shooting movies, even if the camera is not set to Movie mode. For the first time in any Canon compact camera, Smart Auto technology has been extended to movies, intelligently detecting shooting conditions and selecting optimum settings from 18 variables.

720p HD footage is recorded at 30 frames per second, with stereo sound included to provide high quality audio, while the quiet 14x zoom lens offers the capacity to zoom close up to subjects that would normally be out of the reach.

For smooth movie capture, the PowerShot SX210 IS also features a new Dynamic Image Stabilizer. A technology inherited from Canon video cameras, Dynamic IS further reduces the shake caused by a user’s movement, such as walking. When movies have been captured, the integrated HDMI mini connection offers a lossless way to share video – and images – on HDMI-compatible devices including HDTV screens.

Never stop shooting with SDXC memory
The PowerShot SX210 IS is compatible with SDHC and SDXC memory cards offering up to 2TB (SDXC only) of storage capacity, providing users with enough space to shoot thousands of high quality images or hours of video without needing to change cards. Smart Shuffle function offers a new and enjoyable way to browse photos stored on memory cards, presenting suggestions of pictures similar to the one that is being viewed.

For users who want to transfer content wirelessly, the PowerShot SX210 IS includes Eye-Fi connected functions. The camera features a dedicated Eye-Fi section in the User Interface, on-screen icons, and will disable the automatic power-down function when an Eye-Fi card is detected – allowing users to transfer content easily and without interruption.

YouTube™ upload – share videos online in minutes
The CameraWindow software supplied with the PowerShot SX210 features an integrated YouTube™ upload function, providing the capacity to log-in and upload video directly from the camera to the Internet via a computer.

CANON iMAGE GATEWAY – share your stories
Owners of the new PowerShot SX210 IS are entitled to free membership of CANON iMAGE GATEWAY, an online facility for sharing photos and video. Users can take advantage of up to 2GB of personal storage capacity, creating enough room for hundreds of high-quality images. Mobile browsing is also supported, making it easy for friends and family to view photos on the move.

PowerShot SX210 IS – key features:

  • 14x zoom, 28mm wide-angle genuine Canon lens
  • 14.1 Megapixels with compact, metal body in three colour options*
  • Canon 4-stop optical Image Stabilizer with Dynamic IS
  • Wide 7.6cm (3.0″) PureColor II G LCD with enhanced strength and visibility
  • HD Movies (720p) with optical zoom, stereo sound and HDMI
  • Easy to use with Smart Auto, Face Detection and on-screen Hints & Tips
  • Smart Flash Exposure and i-Contrast for best results in all situations
  • DIGIC 4 and Servo AF/AE for ultra-fast response and high image quality
  • Manual, Av and Tv modes for full creative control
  • Shooting modes including Smart Shutter, Low Light, Fish-eye and Miniature Effect

Pricing & Availability
The PowerShot SX210 IS is available from March 2010 priced at £359.00/ €399.00 RRP inc. VAT, and Approx 20k in INR

Ricoh CX3

Richo CX3

Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the development and release of the CX3, a new digital camera featuring a high magnification 10.7x (28-300 mm) optical wide-angle zoom lens, a back-illuminated CMOS sensor, and an enhanced noise reduction function.

With a back-illuminated CMOS sensor and a noise reduction function incorporating the algorithm used on the GR DIGITAL III (introduced August 2009), the new CX3 has dramatically improved image quality performance when shooting low-light scenes.

When the camera is pointed at the subject, the new “scene auto mode” will switch to the optimum scene mode. Since the camera automatically changes to the optimum shooting settings, you can enjoy easy shooting of beautiful photographs.

Shooting has never been more enjoyable. With many other function enhancements, such as the addition of a 1280 × 720 pixel HD movie function, the addition of high & low luminance priority  settings for “dynamic range double shot mode” dynamic range expansion effects, and the addition of the “pets” scene mode. The CX3 compact digital camera takes another step forward in realizing the Ricoh design concept “A tool you will want to use every day.”

Main features of the new CX3

Greater image quality in low-light scenes possible with a back-illuminated CMOS sensor and a new noise reduction function

  • The back-illuminated 10 megapixel CMOS sensor significantly increases shooting performance in low-light scenes.
  • The CX3 uses the noise reduction algorithm introduced on the GR DIGITAL III. Performing noise reduction processing on the signal immediately after it is output by the CMOS sensor makes it possible to reduce noise while maintaining resolution, tone characteristics, and saturation.
  • The noise reduction level can be specified as Off, Auto, Weak, Strong, or MAX. By specifying MAX, it is possible to do sophisticated variance-estimation type noise reduction processing in which the sensor image data’s noise variance is analyzed and the optimum processing is done for each region.

The 28-300 mm 10.7x optical zoom is mounted on a body that is both easy to operate and easy to carry

  • Ricoh’s original retracting lens system made it possible to fit the high magnification 10.7x optical wide-angle zoom lens in a compact 29.4 mm body.
  • With 28 mm wide-angle to 300 mm telephoto coverage, this high magnification zoom lens can handle a wide range of shooting situations, including powerful telephoto shots as well as wide-angle shooting of both expansive landscapes and interior scenes with limited distance between camera and subject.

By just pointing the camera at the subject, “scene auto mode” will switch to the optimum shooting settings

  • With “scene auto mode,” the camera identifies the type of scene being photographed (portrait, sports, night portrait, landscape, nightscape, macro mode, etc.) and automatically switches to the optimum shooting settings. Enjoy quick and easy photography of people, landscapes, nightscapes, close-ups, and much else.

Get the shot you want with high-speed continuous shooting functions capable of high image quality

  • It is possible to do high-speed continuous shooting at approximately 5 frames/second* for still images with the maximum number of pixels.
  • For the M-continuous plus shooting function, which saves consecutive images shot before the finger is removed from the shutter release button, there is a mode that makes it possible to shoot at the maximum number of pixels. To fit the scene being photographed, you can select from two modes: M-Continuous Plus (10M) for 15 images taken in as little as three seconds and M-Continuous Plus (2M) for 26 images taken in about 0.9 seconds.
  • With ultra-high-speed continuous shooting, the CX3 shoots 120 images (120 frames/sec.) during an interval of about one second after the shutter release button is pushed, or 120 images (60 frames/sec.) during an interval of about two seconds.

High image quality that will expand your range of expression

  • Dynamic range double shot mode makes it possible to record images with an almost naked-eye impression, and new detailed settings have been added to control the dynamic range expansion effect. It is now possible to choose the tone range to be given priority using the following options: highlights, shadows, and off.
  • Residing on a customized circuit of the image processing engine Smooth Imaging Engine IV, the pixel output interpolation algorithm reduces whiteout in high-contrast situations, thereby recreating beauty as seen.
  • Multi-pattern auto white balance makes it possible to recreate natural as-seen colors even in people-photography scenes that were difficult to shoot with past auto white balance functions, such as scenes with both shadow and sunlight and scenes mixing flash and natural light (or fluorescent light, etc.).

New modes to stimulate creative photography.

  • The new “pets mode” turns off the flash, AF auxiliary light, and operation sounds to avoid startling the pet. You can easily capture the antics of your cute pet. This mode also gives priority in focusing for a cat’s face when one is detected.
  • The 13 scene modes includes two popular modes introduced on the CX2: “miniaturize mode” makes it possible to shoot actual scenes but record images that recreate the impression given when photographing miniatures; “high-contrast B&W mode” makes it possible to record images with a grainy feel such as that created by using ultra-high-sensitivity film in a film camera or by push processing film at the development stage.

High-definition 3.0-inch 920,000-dot VGA LCD monitor.

  • The large, high-resolution LCD monitor has a wide viewing angle and high contrast. The screen has a fluorine coat to prevent soiling, a hard coat to prevent scratches, and an anti-reflection coat to give excellent visibility even outdoors in bright sunshine.
  • With sRGB comparison of 100% for colour reproduction range, the monitor vividly reproduces image colours.

A wide range of functions inspired by the “A tool you will want to use every day” concept.

  • It is now possible to shoot 1280 × 720 pixel HD movies.
  • With the macro photography functions you can get as close to the subject as 1 cm for wide angle* and 28 cm for telephoto. *Equivalent to 31 mm focal length for 35 mm cameras
  • There is a function for shooting aspect ratio 16:9 still images.
  • In playback, it is now possible to display images in date of recording sequence.

NEW COOLPIX SERIES FROM NIKON

Nikon UK today announces an exciting series of cameras as part of its new range of COOLPIX compact digital cameras. It includes Nikon’s first Full HD camera, a compact touch screen camera and a compact shooter with a 15x zoom lens. These cameras will join the COOLPIX S3000 and COOLPIX S8000 to complete the new collection.

Mark Pekelharing, Product Line Manager Consumer Products at Nikon Europe B.V, comments: “This COOLPIX line up offers something for everyone, whether you’re after the most feature-packed camera, looking for something simple and affordable or want something that shows of your style. However you can be assured that all of these cameras provide the quality that Nikon is known for to help produce the best images as easily as possible.”

The fun, stylish and intuitive COOLPIX S4000
For those who want the latest technology and style, this smart 12 megapixel camera offers an intuitive 7.5 cm (3 inch) touch screen that’s slim enough to be taken anywhere. By simply touching the screen you can scroll through all your pictures, or use the Touch Shutter to take a picture – automatically setting the correct focus and exposure for the touched item. You can also record a movie in the high-definition (HD) movie function. The wide angle 4x zoom NIKKOR lens offers consistently sharp results and the four advanced blur-reduction functions minimise the effects of subject movement, low light and camera shake. And if the pictures need a quick touch up, they can easily be edited in-camera, using the stylus included, with handwritten memo and paint functions.

The COOLPIX S4000 is available in the following colour options: Black, Pink, Gloss Red

The feature packed COOLPIX P100
Made for those who demand the most from their compact camera, this bridge camera provides high performance to allow the photographer to capture a range of subjects and scenes and consistently get the best result. The wide angle 26x zoom NIKKOR lens with ED glass gives more freedom for choosing a subject and ensures crisp images every time. The revolutionary back illumination CMOS image sensor improves sensitivity and reduces noise to get great pictures even in low-light conditions and at 10.3 megapixels you can capture the most intricate details or produce high-quality enlargements. And whether it’s day or night, you’ll get great video clips with the Full 1080p HD movie recording with stereo sound, optical zoom and autofocus, all captured at 30 frames a second. Just because this camera packs in technology it doesn’t compromise on ease of use with a dedicated video record button and 7.5 cm (3.0 inch) vari-angle LCD display. It also boasts five anti-blur settings so you can focus on the image in front of you.

The COOLPIX P100 is available in Black.

An impressive all-rounder, the COOLPIX L110
The COOLPIX L110 combines leading technology with ease of use to reliably capture those important moments. The wide angle 15x zoom NIKKOR lens gives outstanding precision and sharp resolution and it gives the freedom to choose between capturing beautiful stills or great HD movies in stereo sound, all conveniently viewed on the large 7.5 cm (3 inch) high-resolution LCD monitor. To add to that it has 12.1 megapixels, five anti-blur functions, an ergonomic grip, 1 cm macro and 15 scene modes to make sure your pictures turn out the way you envisage. The power-efficient COOLPIX L110 can shoot more pictures than most digital cameras using AA batteries so you don’t have to worry about running out of power– whether you’re at home or travelling abroad.

The COOLPIX L110 is available in Black and Wine Red,

Fun and affordable COOLPIX L21 and COOLPIX L22
Both cameras are easy and fun to use, ideal for care free shooting making it easy for anyone in the family to take great pictures. The COOLPIX L21 offers a large 7.5 cm (3.0 inch) LCD screen making it easy take and view pictures. The built-in electronic Vibration Reduction and Motion Detection, Scene Auto Selector and Easy Auto Mode guarantee great shots without the need to adjust any settings. The Smart Portrait System makes sure everyone is in the picture and large buttons, with dedicated Shooting and Playback modes, ensure hassle free operation. Both models can also record video and take regular AA batteries.

The COOLPIX L21 is available in Pink and Champagne Silver whilst the COOLPIX L22 is available in Black, Red and Champagne Silver.

FinePix XP10

Fujiflim XP10

Fujifilm is proud to announce the launch of the FinePix XP10, the first in a new category of super-resilient compact camera that really can withstand the elements.

Not only is the XP10 a Born Survivor, but with its core specification of a 12 Megapixel resolution, high-precision 5x Fujinon lens and HD recording, you can capture breathtaking images with total peace of mind. The FinePix XP10’s tough credentials are neatly hidden in its stylish metal body which is so slim it’ll fit in your back pocket. And, with an exciting NEW easy web upload function, sharing photos of your daring stunts with your friends is quick and simple.

Four-way protection
The FinePix XP10 is the ultimate lifestyle camera. Drop it, soak it, freeze it or bury it in sand, this camera will come out unscathed. Not only is the XP10 waterproof to 3 metres, but it is also shockproof to 1 metre, freezeproof to minus 10oC and dustproof, too, giving users total confidence that they can take it with them wherever they go, whatever they are doing, regardless of the conditions.

A tough camera with soft looks
Most tough and waterproof compact cameras have big, bulky shells. This is where the FinePix XP10 really stands out. Although it is waterproof, dustproof, freezeproof and shockproof it still retains the handsome, chiselled design of a conventional compact camera, making it suitable for both taking down the beach surfing or slipping into your pocket or handbag for a night out.

With a gorgeous metal body, the XP10 is a camera that looks and feels highly sophisticated, but still offers all the practicalities of an ‘outdoor’ camera.

Carefully disguised in its slender shell is a high quality Fujinon 5x internal vertical zoom lens. The Fujinon glass elements have an ion coating to give five times more protection than a conventional lens. What’s more, the 5x zoom operates internally meaning it is extra protected from knocks and scrapes. Match this with Digital Image Stabilisation to reduce image-blur, high sensitivity settings (to ISO 1600) and a high resolution 12 Megapixel CCD sensor, and this camera delivers sharp and clear images at the touch of a button.

Advanced Technology
To ensure perfect results every time, the XP10 employs SR AUTO to intelligently identify the scene type and the shooting conditions present, and optimises the camera’s settings as appropriate.

It also features Fujifilm’s highly-effective and acclaimed Face Detection technology with auto red-eye removal, which eliminates any unsightly red-eye in-camera whilst the photo is being taken.
High Definition
Additionally, 720p HD image and movie capture meaning memories can be re-lived in glorious high definition on any HD ready television*.

NEW Easy Web Upload
If you want to share your adventures with friends online the XP10’s NEW Facebook/YouTube Easy Web Upload function will make your life so much easier. This feature saves time being spent trawling through the photos on your computer to decide which ones to upload, instead, in playback mode on the camera you got to the Menu option and ‘mark’ a picture for Facebook or You Tube upload. Then once you connect the XP10 to a computer and access the MyFinePix Studio software (included in the box), all you have to do is press “upload” and the marked pictures and videos will transfer to the selected site.

NEW Target Focus
The perfect tool for capturing those fast-paced action shots, Target Focus tracks fast moving subjects so they don’t escape from the frame in a blur. This handy function racks a subject automatically for as long as the shutter is half-pressed; the subject is kept in the frame and when you fully press the shutter button your subject will be in the centre of the photo, in sharp focus.

NEW Movie Editing mode and Blog mode
Get creative and add your own finishing touches to your videos and images, amongst others you can choose from B&W, Sepia, or you can even add a dynamic lighting effect, all this in-camera.

The waterproof, shockproof, freezeproof and dustproof FinePix XP10 is well suited to young people with active lifestyles. With an impressive specification and useful features, the FinePix XP10 makes taking and sharing photos fun and trouble-free.

Key features:

  • 4-way protection: Waterproof (3M), Shockproof (1M), Freezeproof (-10 degrees) & dustproof
  • Slim and stylish metal body
  • 12 Megapixel resolution
  • Fujinon 5x zoom lens (36-180mm equivalent)
  • 720p HD photo & video capture
  • NEW YouTube & Facebook Easy Web Upload
  • Target Focus
  • Digital Image Stabilisation
  • 2.7-inch LCD screen with Microthumbnail View
  • Picture Stabilisation
  • Face Detection technology with Auto red-eye removal
  • Movie edit & Blog mode
  • Picture Search function
  • Li-ion rechargeable battery
  • Available in Silver, Black or Blue

*To connect to an HD-ready TV, you will need an optional accessory HD Player (HDP-L1)