Canon 7D Mark III or Canon 90D, Which one to Arrive First ?

We are having Canon 32MP DSLR Rumor for a while. Some rumor mills are claiming that it’s Canon 90d or 7D Mark III camera.

Let’s talk about the set of of authentic information we have related to Canon professional APS-C DSLR camera.

The only state of reliable information we have is Canon is testing a camera 32 megapixel sensor and a battery which is found inside the Canon 7D series camera on the Canon 5D Mark 4 camera.

Canon 32MP DSLR – Initial Confirmed set of specification

• Digital SLR
• Wifi and Bluetooth 4.1
• LP-E6N battery
• 6 level battery display, similar to the EOS 5D Mark IV
• Maximum image size: 6960 × 4640, 32MP
• This will likely be a 2019 release

It’s very clear indication that Canon is testing a professional APS-C DSLR camera, now it all depends upon Canon marketing time which professional body they choose (Canon 7D III or Canon 90D ) for the introduction of the new 32 megapixel dual pixel auto-focus sensor. Most probably they can prefer the Canon 90d camera or they can choose Canon 7D Mark III for the introduction of their new sensor.

Let’s talk about the possibilities and let’s try to think in canon way.

Canon 7D Series Announcement Timeline

Canon 7D – Aug 31, 2009

[10, 11, 12, 13, ] (Years of gap)

Canon 7D Mark II – Sep 15, 2014

[15, 16, 17, 18 ] (Years of gap)

Canon 7D Mark III – Scheduled Release Date 2019

As you can see the Canon is keeping four years of gap in 7D series camera. And the schedule update time of 7D series camera falls somewhere around Q3 and Q4 of 2019.

Canon XXD Series Announcement Timeline

Canon 70D – Jul 2, 2013

[ 14, 15 ] (Years of gap)

Canon 80D – Feb 17, 2016

[17, 18 ] (Years of gap)

Canon 90D – Scheduled Release Date 2019

Now, as you can see Canon is keeping 2 years of gap in canon xxd series camera. Schedule update time of XXD series camera falls somewhere around Q2 and Q3 of 2019. So, more or less both Canon 7D Mark III and Canon 90D camera are waiting for their announcement based on scheduled update cycle of each camera.

Canon 7D Mark III Coming first, If Canon moves in the same path…

We have seen what Fujifilm is doing with their Fuji XT x series and XTxx series. If Canon moves in the same path as of Fuji and Sony is moving, they will introduce their flagship camera first (aka Canon 7D Mark III) and after seven to eight months of gap once the sales number are reach to a desired level then they will going to introduce bit affordable body (Canon 90D) with some trim down specification, while having the same sensor and image processor to reach more number of peoples, those who are not able to afford the professional body with higher price tag.

Same with Sony, they have introduced the Sony A73 camera while having the same core specification of Sony A9 camera at an affordable price tag to reach more consumers out there, those who are not able to afford Sony A9 camera.

Canon EOS R – Sep 5, 2018 ($1999 at Amazon.com)
Canon EOS RP – Feb 14, 2019 ($1299 at Amazon.com)

Canon is also doing the same job, first they have planned to introduce the Canon EOS RP, and Canon EOS R camera all together at the same time, just like the Nikon Z6 and Z7. But, rumors suggest their marketing team decided to obtain a new route as of other mirrorless makers. And as usual, they have first introduced the Canon EOS R camera and after 5 months of gap they have introduced the Canon EOS RP camera with an affordable price tag.

So if you’re looking at the strategy of this mirrorless maker, their first intention is to generate profit and the second intention is to gain more market shares. – TNC

So, if Canon is moving in the new path, for sure we will be having our Canon 7D Mark III camera first and after 7 to 8 months of gap once the sales number of Canon 7D Mark III camera reached to desired level, they will going to introduce affordable 7D Mark 3 camera under the Canon 90d body.

Forced Limits to Save-up Future Model Sales ?

Everyone knows Canon is bit popular in-putting forced limits in their camera. None of the Canon APS-C DSLR or mirrorless camera with dual pixel CMOS autofocus sensor is allowed to do AutoFocus in 4K, you can say allowed to use dual pixel CMOS autofocus technology while recording 4K video just to save the future sales about the upcoming flagship camera.

So if they have plan to introduce the Canon 90d camera first with 32 megapixel dual pixel autofocus sensor, for sure the camera will be having some forced limits inside to save the sales of Canon 7D Mark III camera.

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