According to the latest News coming from Financial Times (March 20, 2016) the company is ready to announce many new products this year. Financial Times journalist Jonathan Margolis, who has seen New cameras at Hasselblad headquarters in Götheborg, wrote on March 20, 2016:
“Without breaking the news embargo, I can say confidently that, in the case of one wholly new model in particular, photography fans will be over the moon.”
So we may see a complete breakthrough by Hasselblad this year instead of re-branding Sony cameras. May be a square sensor based MF camera or Hasselblad Digital X-Pan.
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source – the.me
On April 1 Hasselblad is serious
On all other days they are fools
Agree 🙂