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By admin, on March 8th, 2010

Panasonic’s multiple award winning TZ series is pleased to welcome a new addition to the family. Sporting key features fundamental to the TZ success story – including AVCHD Lite HD movie recording capability, a 25mm ultra wide angle and powerful 12x optical zoom in a compact body – the TZ10 goes one step further to offer users built-in GPS and full manual control.
Ultra Compact Zoom
With a strong heritage, this fourth generation TZ model features a high-quality LEICA DC VARIO ELMAR 25mm ultra-wide-angle lens with a 12x optical zoom. A high quality lens like this, with a range from 25mm to 300mm*1, is almost inconceivable in such a small, lightweight camera. Comprising 10 elements in 8 groups, including 2 ED lenses and 2 aspherical lenses with 3 aspherical surfaces, and utilizing new lens material in its design, this advanced lens unit realizes the outstandingly slim and compact body while passing Leica’s stringent standards to deliver exceptional optical performance. Thanks to the newly incorporated Intelligent Resolution technology, a ground-breaking Intelligent Zoom is available with the TZ10 which extends the zoom ratio by approx.1.3x maintaining the picture quality even by combining zoom technologies. This means the 12x optical can virtually extend to 16x equivalent. Furthermore, the Extra Optical Zoom function that extends zoom power to 23.4x (at 3-megapixel resolution) by using the center part of the large CCD to bring subjects even closer.
The new model has a 14.5-megapixel CCD and shoots with up to 12.1-megapixel resolution. This enables multi-aspect shooting that can reproduce images taken with the lens set from 25mm to 300mm in any of three aspect ratios – 4:3, 3:2 or 16:9 – so you can always capture dynamic, richly expressive shots with a wide perspective. The Multi Aspect mode lets you to take an image in all three aspect ratios simultaneously then choose the one that best suits your scene after shooting -perfect for when you want to take a picture for widescreen TV use but also to make conventional prints.
Intelligent Resolution Technology Enhances the Possibility of Digital Imaging
The high-speed, high-performance Venus Engine HD has been re-engineered to compile new image processing technology – “Intelligent Resolution”. It enables the recording of beautiful photos and high-definition movies with higher quality signal processing.
With Intelligent Resolution technology, 3 areas – outlines, detailed texture areas and soft gradation areas are automatically detected. The outline parts are enhanced effectively to give edges more clarity while giving a moderate accentuation to the texture areas to make it look more finely detailed. To the soft gradation part, the superior noise reduction system of the Venus Engine HD II is applied to make it smoother. Apart from the uniform enhancement of sharpness, the innovative Intelligent Resolution technology precisely performs signal processing pixel by pixel in the most effective way. As a result, images are naturally clear and crisp in both photo and movie recording.
Intelligent Resolution technology also makes possible Intelligent Zoom, which virtually extends the optical zoom ratio to 1.3x equivalent maintaining the picture quality even whilst using the digital zoom. The details of an Image taken in high sensitivity recording tends to be lost in the noise reduction process, however the Intelligent Resolution works to keep the detail, improving the picture.
At the same time, the multi-task image-processing engine Venus Engine HD II supports a super-fast response time. The shutter release time lag is as short as approx. 0.006 seconds and the camera’s quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities together with the Sonic Speed AF (Auto Focus) that lets you lock on the subject minimum in approx. 0.35(wide-end) / 0.41(tele-end) second*2 and the short startup time of approx. 1.1 seconds. The high performance Venus Engine HD II is also energy efficient and extends the battery life up to 300 shots (CIPA) per a single charge.
Never Forget your Location with Built-in GPS Function
Panasonic’s TZ series has received world wide acclaim as an excellent travel companion because of a wide shooting range and hybrid recording capability of high quality photo and movie. The new TZ10 further enhances its value by adding a built-in GPS unit*3 into the camera.
The location data where the photo was taken is automatically embedded with its latitude and longitude in the EXIF data. These geo-tagged images can be pinpointed on the maps of social media internet maps to be shared with your friends and families. Plus, the TZ10 also shows the name of the town, area and landmarks using an internal database to give users real-time information of the place when taking photos to add fun of photo shooting during travel. The information of landmark exceeds 500,000, covering 73 countries – pretty impressive! The photos and movies with their location data are automatically sorted in the virtual folder alphabetically in the camera allowing quick access. You can also refer to the location names via the included software PHOTOfunSTUDIO HD Edition Ver.5.1. It is also easy to sort or search images by the location names. If this wasn’t enough, the internal clock of the camera is automatically adjusted to the local time of the place where the camera is, so you do not have to set the clock manually whether you go abroad or come back home.
Manual Exposure for More Control
The TZ10’s iA mode is the perfect camera for every user to be able to take beautiful shots effortlessly. Going one step further, the TZ10 also features manual control for advanced expressive photo shooting. It has A(Aperture Priority) / S(Shutter Speed Priority) / M(Manual Exposure) modes for advanced users to enjoy the creative shots depending on the subject or the scene by controlling the shutter speed and aperture. Each of these modes and iA mode can be quickly set by the mode dial on the top of the camera unit.
HD Movie Recording
In addition to Motion JPEG images*4, the DMC-TZ10 can record high-definition motion picture in AVCHD Lite. It allows almost doubling of the recording time in HD quality compared with the conventional Motion JPEG format. The picture quality is greatly enhanced thanks to the newly added Intelligent Resolution technology. The TZ10 also features Dolby Digital Stereo Creator to record high quality audio, so you can match the beautiful motion images with outstanding stereo sound, and further offers a one-touch movie button for instant recording of videos.
The hugely popular and powerful iA (Intelligent Auto) is also now available in motion image recording mode. Optical Image Stabilizer (O.I.S.) helps prevent handshake when using high-powered zoom. Face Detection automatically detects a face in the frame and adjusts focus, exposure, contrast, and skin complexion on it so it always turns out beautifully. Intelligent Exposure continually checks the ambient light level and adjusts the exposure setting as conditions change to prevent blown highlights and blocked shadows. And Intelligent Scene Selector automatically switches between Normal, Portrait, Macro, Scenery, and Low Light modes according to the situation to optimize visual quality.
Users can fully utilize the powerful 12x optical zoom in movie recording. The GPS and corresponding location information can also be embedded in the video clips. With the newly added Video Divide function, users can divide the video into two sections to shorten or delete the unwanted part on the spot in the camera. You can cutout a still image from a movie in the camera and Intelligent Resolution Technology makes it possible to produce 1920×1080 still images from a 1280×720 HD movie even recorded in AVCHD Lite. A Wind Cut function is also available to block out most of the noise from background wind.
Still or motion images recorded in AVCHD Lite*5 on SD Memory Cards are easy to view on a Panasonic VIERA TV. Simply insert the card into the VIERA Image Viewer (SD Memory Card slot) on VIERA TV or DIGA Blu-ray Disc Player to playback your contents. Alternatively, you can use an optional mini HDMI cable to output the still and motion images you took from the TZ10 directly to the TV for VIERA Link. You can take maximum advantage of Lumix camera’s playback functions including the slideshow in which both still and motion images integrated in the timeline, category playback according to the scene mode you used or calendar display and so on. All control is possible using only the TV’s remote control.
In addition, with the included software PHOTOfunSTUDIO 5.1 HD Edition, it is easy to view and edit your recorded contents. You may also choose to upload your videos to YouTube or burn them to a DVD disc for archiving.
Introducing new POWER O.I.S
Panasonic has incorporated Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. In iA mode the camera does all the work, leaving you free to compose shots and capture moments. Just press, aim and shoot. This mode is now further advanced with the inclusion of r advanced image stabilization system POWER O.I.S. and Intelligent Resolution technology for the DMC-TZ10.
Taking advantage of Panasonic’s accumulated optical technologies, MEGA O.I.S. (Optical Image Stabilizer) has been incorporated into LUMIX cameras from the earliest stages of development. MEGA O.I.S. has evolved into POWER O.I.S. on the DMC-TZ10, with a great performance improvement – twice the shake suppression capability of the predecessor TZ7.
The hand-shake component, which is physically generated when pressing the shutter button or when shooting at night with a slow shutter speed, is recognized as a low-frequency vibration, for which the new POWER O.I.S. is particularly effective. This greatly improves the quality of shots taken at night or indoors where a flash cannot be used, or where the photographer doesn’t want to use a flash because it would spoil the mood. It captures beautiful photos in situations that previously resulted in blurring.
The DMC-TZ10 features Face Recognition – a function that found popularity in the previous TZ7, and now with several upgrades. Three face images can be registered for each person, to raise the detection accuracy. And when the angle of view is changed horizontally, the name display also rotates for easier reading. The Intelligent Scene Selector, which automatically selects whichever of 6 Scene Modes – Macro, Portrait, Scenery, Night Portrait, Night Scenery and newly added Sunset – that best suits the shooting situation.
In addition, newly incorporated Intelligent Resolution technology is always activated in iA mode which results in the clearer and higher picture quality in every photo and movie with extended zoom range with the Intelligent Zoom equivalent to 16x optical zoom.
Once you enter iA mode, these functions happen automatically together with other powerful shooting-assist functions – AF Tracking, Intelligent ISO Control and Intelligent Exposure – so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
The new Happy Mode, a colour mode option in iA mode, optimizes colour, saturation and brightness to make both photo and movie more vivid and true to the colour of the scene you memorized.
A 3.0-inch, Super High Resolution 460,000-dot Intelligent LCD for Easy Viewing
The TZ10 is equipped with a 3.0-inch, super high resolution 460,000-dot Intelligent LCD with a wide viewing angle and AR (Anti-Reflection) coating. The screen brightness automatically adjusts in 11 steps as the surrounding brightness level changes, ensuring easy visibility at all times. The big screen reflects fine details, making it easy to check the focus before shooting. It also serves as a small photo and video viewer, allowing the user and friends to enjoy viewing the still and motion images together.
Other Versatile Functions Adding to the Photographic Enjoyment
Challenging convention, Lumix functions continue to evolve. Scene modes, which are optimized for a variety of still-image shooting situations, are now available for motion images as well. Thanks to a rich variety of 28 scene modes for still image and 18 for motion image (Portrait, Soft Skin, Transform, Self portrait, Scenery, Low light, Food, Party, Candle light, Sunset, Beach, Snow, Aerial, High Sensitivity, Pin hole, Film grain, High Dynamic and Underwater), capturing beautiful videos is effortless with the TZ10.
The High Dynamic mode is newly added to the existing Scene modes. This mode helps to capture a scene with moderate exposure, even though the scene contains both bright and dark areas together. The user can select either of three options, Standard, Art, or B/W, depending on the desired effect and personal taste to make the photo look natural to artistic.
The optional marine case (DMW-MCTZ10) is available for underwater photography taking advantage of an outstanding shooting range from 25mm to 300mm for both photo and movie.
In addition to the conventional SD/SDHC Memory Card, the DMC-TZ10 accepts next-generation SD format SDXC (SD eXtended Capacity), that features high potential in both capacity and data transfer speed. The DMC-TZ10 is compatible with Windows 7.
Included Software PHOTOfunSTUDIO 5.1 HD Edition
The latest version of exciting software PHOTOfunSTUDIO 5.1 HD Edition comes bundled with DMC-TZ10. With quick start-up and fast read-in of images, the PHOTOfunSTUDIO 5.1 HD Edition makes it possible to sort and organize photos not only of those newly taken but also of those stored in your PC. The Face Recognition function recognizes the faces in the picture and allows sorting of the photos by the registered faces without having to pick out each photo one by one when you only want pictures of a specific person. The geo-tagged photos and movies taken with the TZ10 can be sorted by place names automatically. You can also enjoy slideshows with a variety of effects and use your iTunes music library as background music and burn it onto a DVD disc in MPEG2. Motion pictures can be uploaded directly to YouTube using the built-in YouTube uploader even in HD (High Definition) quality. It also lets you create a 360-degree rotation panorama file in MOV, which is especially easy if Panorama Assist mode in the camera is used. The software is of course compatible with the Windows 7.
Experience and feel the outstanding benefit of the PHOTOfunSTUDIO 5.1 HD Edition. It will powerfully allow you to view, edit and archive your captured photos and motion pictures with greater ease and fun.
Continuing to push the boundaries and providing consumers with additional features to be proud of, such as GPS and manual control, users will be finding more reasons to go on holiday to enjoy the new model than ever before! The TZ10 will be available from mid March in a choice of silver, black, red or blue.
- 1 Equivalent to 35mm camera
- 2Using 1-area AF
- 3© 2009 NAVTEQ All rights reserved.
This service uses POI (Points Of Interest) of ZENRIN CO., LTD.
“POWERED BY ZENRIN” is a trademark of ZENRIN CO., LTD. ©2010 ZENRIN CO., LTD. All rights reserved.
・GPS may not work in China or in the order regions of countries neighboring China.
・Depending on the locations, it may not be possible to correctly receive the signals from the GPS satellites. In such cases, positioning may not be possible, or significant positioning discrepancy may occur.
- 4Motion pictures can be recorded continuously for up to 29min 59 sec in some countries. Continuous recording exceeding 2GB is not possible when recording motion JPEG. Remaining time for continuous recording is displayed on the screen.
- 5AVCHD Lite motion images recorded onto an SD Memory Card or a DVD disc cannot be played from a device that does not support the AVCHD standard. Use a card with SD Speed Class with”Class4”or higher when recording motion pictures in [AVCHD Lite]. Also, use a card with SD Speed Class with”Class6”or higher when recording motion pictures in [MOTION JPEG].
- SD Speed Class is the speed standard regarding continuous writing
By admin, on March 8th, 2010

HOYA CORPORATION PENTAX Imaging Systems Division is pleased to announce the launch of the PENTAX Optio I-10 digital compact camera. In addition to a compact body with the look of an SLR camera, it offers a wide range of advanced functions — including an upgraded Face Detection AF & AE function that even detects the faces of dogs and cats — to make high-quality digital photography more effortless and enjoyable.
Major Features
Unique design inspired by an SLR camera
The Optio I-10’s unique, eye-catching design is reminiscent of the beloved SLR cameras of yesteryear; it will surely create a sense of nostalgia for many users. By efficiently positioning components such as a flash unit and a speaker to the upper middle section of the camera body, and by reducing the height of both sides to a minimum, PENTAX was able to create this original SLR-shaped body with an elevated mid section. The centre section of the camera’s front panel is elegantly textured to give a high-quality appearance and a pleasing texture, while all other elements, including the near-centred lens and the PENTAX logo just above it, have been carefully designed to enhance the SLR camera image.
Upgraded face detection — detecting even the faces of dogs and cats
The Optio I-10 features a new-generation Face Detection AF & AE function, which instantly and accurately detects up to 32 faces in the image field, then catches them in sharp focus and in optimum exposure in just 0.03 seconds. In addition to popular features such as the innovative Small Face Filter, this upgraded version is programmed to detect not only human faces, but also the faces of dogs and cats. When the user selects pre-registered dog or cat faces (up to three choices), the camera automatically recognises them and optimises focus and exposure. The user can even program the camera to automatically release the shutter the moment the subject’s face turns straight toward the camera. These features make it simple and effortless to capture delightful faces of active pets.
Optical 5X zoom lens for broad coverage, from wide angle to telephoto
Despite its compact dimensions, the Optio I-10 features an optical 5X zoom lens covering focal lengths from 5.1mm to 25.5mm (equivalent in the 35mm format to approximately 28mm wide angle to 140mm telephoto). This wide zoom range means the Optio I-10 easily handles a wide variety of subjects and scenes — from breathtaking landscapes, majestic architecture and group shots in a confined space, to tightly cropped photos shot from a distance. When coupled with the Intelligent Zoom function, which allows even tighter zooming in on the subject, the zoom range can be extended to approximately 31.3 times.
Exceptional image quality
Combining the exceptional image resolution provided by approximately 12.1 effective megapixels, the faithful colour reproduction of the PENTAX-developed high-performance imaging engine, and the camera’s high-performance PENTAX zoom lens, the Optio I-10 delivers brilliant, high-quality images with well-defined details. Even when enlarged to larger sizes, the images ensure sharp, high-resolution prints with edge-to-edge sharpness.
Triple anti-shake protection to prevent different types of camera shake
CCD-shift-type SR mechanism
The Optio I-10 incorporates an advanced CCD-shift-type SR (Shake Reduction) mechanism, which effectively compensates for camera shake by shifting the camera’s image sensor (CCD) horizontally and vertically in relation to the amount of shake detected by the high-accuracy gyro sensor. This sophisticated mechanism offers an outstanding camera-shake compensation effect equivalent to approximately up to 2.5 shutter steps, even under shake-prone shooting conditions — such as when using a telephoto lens, or when shooting a sunset or indoor scene with the incident light only.
High-Sensitivity anti-shake mode*
When it detects low-lighting conditions in still-image shooting, the Optio I-10 automatically raises the sensitivity to as high as ISO 6400, making it possible to use a higher shutter speed. This effectively minimizes the adverse effects of camera shake and subject shake under poor lighting conditions.
Movie SR mode**
During movie recording, the Optio I-10 prevents blurry images by digitally minimising annoying camera shake through the use of exclusive software.
High-quality, HD-proportioned movie recording
The Optio I-10 captures beautiful, flawless movie clips at 16:9 high-definition TV proportions (1280 x 720 pixels)*** at a frame rate of 30 frames per second. This mode also offers a variety of editing functions: still images can be extracted from movie clips, and title images can be added to the beginning and/or end of a movie clip, and more.
Subscreen Input function for constant display of a favorite image on the screen
The Optio I-10 offers the new and innovative Subscreen Input function, which allows the user to display a thumbnail of a recorded image in the upper left corner of the LCD panel. This function comes in handy when the photographer wants to use a recorded image as a reference to shoot subjects from the same angle and at the same image size every time (such as photographing prepared food in the same way to compile a recipe file), or when the user wants to constantly keep a favorite image on the screen.
Creative digital filters to process recorded images
The Optio I-10 comes equipped with 11 digital filters to add various visual effects to recorded images without the need for a computer. In addition to the conventional Monochrome and Sepia filters and the creative Toy Camera and Soft filters, the Optio I-10 now offers the new Starburst filter, which creates cross-, heart- or star-shaped highlights from nighttime illuminations or reflections on the water. The user can even apply multiple filters to a single image.
Other features
- Wireless remote shooting using an optional PENTAX remote controller
Auto Picture mode to automatically select one of the eight shooting modes for the optimum result
D-Range setting to prevent whitewashed (overexposed) and blacked-out (underexposed) areas in an image
Original Frame function to add a decorative frame and/or letters/characters to a recorded image
Digital Panorama mode to create a single panoramic picture from as many as three images
Digital Wide function to compose an ultra-wide-angle picture (roughly equivalent to an image taken with approximately 21mm lens in the 35mm format) from two images
Menu Magnification function to enlarge menu items for easier viewing
Eye-Fi connected: optimised for use with Eye-Fi wireless memory cards
MediaImpression 2.0 for PENTAX image viewing, editing and filing software included (compatible with latest operation systems, such as Windows 7 and Mac OS X 10.6)
* When the High-Sensitivity anti-shake mode is selected, the recorded size is fixed to 5M (2592 x 1944 pixels).
** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.
*** When the Optio I-10’s AV output terminal is used, movie clips are output as normal image-size data. If the user wishes to play back movie clips at high-definition-TV proportions (1280 x 720 pixels), the data must be transferred to a personal computer for playback.
By admin, on March 7th, 2010
 New Samsung Lens
Samsung Digital Imaging Co., Ltd., a market leader and award winning innovator in digital imaging, today announced a series of new additions to its groundbreaking NX system lens technology, to be released throughout 2010. The original line up of Pancake, Standard Zoom and Tele Zoom lenses launched with the Samsung NX10 during CES will be complemented by the introduction of a further five new lenses this year. This will mean that there will be a total of eight potential lenses designed specifically for the NX cameras system available during 2010.
The lenses have each been specifically designed to ensure that users get the most out of their photography experience. The NX system’s advanced intelligent lens technology means it does the capturing so users can do the creating, providing an enjoyable photography experience every time. The NX10 boasts a compact, sleek and lightweight design, and now its leading lens technology on the market means users never need to miss a creative moment, even in the flash of a second.
Consumer research carried out by Samsung revealed that camera users want convenient and easy-to-use features which guarantee value and creative freedom through innovative concepts. Samsung’s intelligent lens technology ensures users’ needs are fulfilled through the highest picture quality, while enjoying the sleek, durable and portable compact camera body of the NX10 thanks to its mirror-less design. Building on the company’s strong heritage in performance and innovation, Samsung’s new lens technology is designed to meet the universal ease-of-use capabilities requested by users
The eight lenses incorporate unique features and designs to guarantee that the images they produce are easy to create yet still of professional quality. The lenses have been developed to include specific benefits which respond directly to consumer needs and desires which were highlighted in the research.
Consumers reported that they wanted lenses which are small and convenient to carry, yet still stylish and iconic. In response to this, Samsung has created the Compact Zoom Lens, the Wide Lens and the Pancake Lens ? all of which give users a high level of optical performance without the bulk of other lenses on the market. These are ideal for consumers who want a lens they can take anywhere and everywhere that will complement the compact, sleek and stylish design of their NX10.
For consumers who are looking for specific qualities to their shots, be it capturing with a certain focus or depth of perspective, Samsung has released the Tele Zoom Lens, the Macro Lens or two types of Standard Zoom Lenses. These lenses feature intuitive technology, are optimised for picture taking of a professional standard and are the ultimate in high performance.
Finally, Samsung found that many people are looking for all-round quality and durability in a multi-purpose lens which can perform faultlessly in a number of functions. For this, the Super Zoom Lens is the perfect choice.
“We were inspired to create new lines of cameras and lenses that would change the way people think and feel about photography. This could only be achieved by ensuring all of the NX10’s components represented an intuitive and harmonious design and capabilities to meet the needs of our customers,” explained Mr. S J Park, CEO of Samsung Digital Imaging. “We know from our detailed research that what consumers want from their cameras is evolving ? they’re looking for compact and stylish products of a high performance, while retaining a focus on value. We’ve reflected these demands throughout the development of our lens technology for the NX10 and forthcoming NX range.”
He added: “Samsung has always been quick to implement cutting-edge technology, and the development of our lens technology ensures that the highest image quality is guaranteed, and always within reach of all our users. Our continued commitment to improving the imaging experience of our users is a number one priority ? we don’t want our users to just capture images but create their own unique stories. The Samsung NX10 represents a whole new category of digital cameras and the new offerings within our lens line up will ensure our users feel empowered to unleash their creative side and integrate camera technology into everyday life, in their own way.”
NX10 LENS TECHNOLOGY SPECIFICATIONS
| NAME |
ZOOM |
FOCAL LENGTH |
| Pancake Lens (Jan 2010) |
30mm |
F2 |
| Standard Zoom Lens (Jan 2010) |
18-55mm |
F3.5-5.6 OIS |
| Tele Zoom Lens (Jan 2010) |
50-200mm |
F4-5.6 OIS |
| Standard Zoom Lens (H1 2010) |
18-55mm |
F3.5-5.6, Non OIS |
| Compact Zoom Lens (H2 2010) |
20-50mm |
F3.5-5.6 |
| Wide Pancake Lens (H2 2010) |
20mm |
F2.8 |
| Super Zoom Lens (TBD) |
18-200mm |
F3.5-6.3 OIS |
| Macro Lens (TBD) |
60mm |
F2.8 |
- Lens spec and launching time are subject to change without notice
About Samsung Digital Imaging
Samsung Digital Imaging Co. Ltd. is a leader in photo imaging technology, digital cameras and optical devices. The company offers a range of high-performance digital compact and DSLR cameras, introducing cutting-edge features to meet consumer needs. Samsung began developing film cameras in 1979 and has led the growth of the digital imaging market through its advanced technology and innovation. For more information, please visit www.samsungimaging.com.
By admin, on March 7th, 2010
 SAMSUNG 15X GPS
Samsung, a market leader and award-winning innovator in consumer electronics, today announced the addition of two new models to its WB-series of high zoom, point-and-shoot digital cameras, with the introduction of the WB650 and WB600. The 12.2 mega-pixel WB650 and WB600 offer the same wide-angle 24mm Schneider lenses as their predecessors, the WB550 and WB500, but extend the telephoto capability of the range from a 10x optical zoom to an impressive 15x optical zoom. In addition, the WB650 even comes equipped with a super sharp 3.0” AMOLED display and built-in GPS technology for the automatic geo-tagging of images from anywhere in the world.
Continuing to provide consumers with high end solutions within the high-zoom category, the WB650/WB600 both carry a huge 24mm ultra wide angle + 15X super optical zoom. In addition, the WB series are equipped with a world-first 15X super-zoom lens, within a 30mm thick compact camera body. With such wide-angle and telephoto capabilities, users will have access to a wider shooting range from a shorter distance, making it possible to capture beautiful landscapes, entire wedding parties, and skyscrapers from an increased distance. The cameras’ high-performance Schneider KREUZNACH lenses are also paired with Dual Image Stabilisation (IS), which allows users to capture crystal-clear images by both Optical and Digital Image stabilisers. The Optical IS intelligently compensates for hand trembling by shifting the lens in the opposite direction. When Optical IS isn’t quite enough, the Digital IS automatically takes over to ensure virtually blur-free images.
The WB650 features an exceptional 3.0” AMOLED display which offers significant benefits compared to traditional LCD screens. The impressive screen enhances the experience for consumers with a much brighter and sharper display, which can easily be viewed outdoors and even in direct sunlight. The AMOLED screen offers improved battery life, a higher contrast ratio, more vibrant colours, and the ability to display images that can be reviewed at any angle while fully maintaining the same colour resolution. The WB600 features a large, 3.0” TFT LCD.
The WB650 also comes with built-in GPS technology to pinpoint and store the exact location that the shots were taken. With the WB650, users can geo-tag digital images, recording the longitude and latitude of where in the world the photo was taken. The camera will display the name of the city and country on its AMOLED screen. Thanks to its visual map-view feature, users can even check the photos’ location on a map without having to upload the images to the Internet.
Not only do both cameras deliver truly exceptional stills shots. The WB650 and the WB600 both put high-definition video recording in the palm of your hand thanks to the ability to record video at a resolution of 720p / 30fps. Samsung also incorporates H.264 compression and offers consumers true HDMI connectivity, which allows the camera to be connected directly to an HDTV without the need for a cradle. Additionally, to further simplify users’ ability to record the best video possible, the cameras offer Samsung’s advanced scene recognition technology, Smart Auto (Still & Movie). Smart Auto has been upgraded from the WB550 and WB500, as it can now be used with video as well as with still images. Similar to the way the technology analyses the composition of an image to select the best scene mode when capturing digital stills, the technology will do the same for video, automatically choosing between one of four pre-programmed settings and selecting the setting that will yield the best footage with proper exposure and colour balance.
“These cameras represent what consumers can expect from Samsung,” said Steve Mitchell, Marketing General Manager, Samsung Digital Imaging. “From their powerful optics to the exceptional combination of features which make snapping perfect pictures every time effortless, Samsung’s new WB-Series goes above and beyond what’s expected from a point-and-shoot and raises the bar even higher for this class of high zoom compacts.”
By admin, on March 7th, 2010
 Olympus
Perfect for everyday adventures, the new µ TOUGH-3000 is the latest addition to Olympus’ school of hard knocks. With new features such as an HD movie function and [ib] software, the wallet-friendly model aims to please. It inherits the award-winning µ TOUGH-8000 3.6x wide optical zoom, and has been fitted with everything from Dual Image Stabilisation to Magic Filters. Waterproof to 3m*3, shockproof to 1.5m*2, and freezeproof to -10°C, the 12 Megapixel model will be available from March 2010 for a retail price of £199.99.
Whether it’s being flung into a backpack or passed around at a family party, you’ll never have to worry about getting the µ TOUGH-3000 back in one piece. But the model isn’t just sturdy – it has a number of new features to boot:
* HD movie recording and HDMI interface
* 1 GB internal memory and SD card slot
* Photo Surfing
* [ib] software
* USB charging
Chronicle all the action in an HD movie and show your friends on a TV connected via HDMI or flip through images easily on the spot with Photo Surfing. Thanks to Olympus’ new [ib] software, you can quickly locate those particular events, people and locations tagged using GPS, Face Detection, or the date. Group portraits as well as shots of a favourite band rocking-out on stage come out just as you imagined with the versatile 3.6x wide optical zoom (28-102mm*). Also a plus: you’ll never be left wanting for space or caught with a dead battery with the convenient 1GB of internal memory, an additional SD card slot and a practical USB charger.
Besides all that, the µ TOUGH-3000’s In-Camera Manual is on hand whenever you need help or some tricks. And just like with the rest of the TOUGH family, a variety of trusted Olympus features from Beauty Mode and i-Auto, AF Tracking to Dual Image Stabilisation make taking great shots easy.
The shockproof, waterproof and freezeproof µ TOUGH-3000 is an affordable solution to capture all of life’s surprises. It will be available in Oxide Red, Turquoise Blue, Hot Pink and Emerald Green from March 2010.
The Olympus µ TOUGH-3000 – main features:
* Shockproof to 1.5m*2, waterproof to 3m*3, freezeproof to -10°C and scratchproof
* 3.6x wide optical zoom (28-102mm*1)
* Dual Image Stabilisation (combines mechanical and digital image stabilisation)
* HD movie recording and HDMI technology
* 12 Megapixels
* 1GB internal memory and SD*4 Card compatible
* Photo Surfing and [ib] software
* 6.9cm/2.7” HyperCrystal III LCD (230,000 dots)
* Advanced Face Detection and Shadow Adjustment Technology
* Intelligent Auto Mode (i-Auto) and AF Tracking
* Magic Filters
* In-Camera Manual
* USB charging
*1 Equivalent to a 35mm camera
*2 Equivalent to MIL Standard (Olympus test conditions)
*3 According to IEC standard publication 529 IPX8
*4 SD is a trademark of SD Card Association
Appendix
Advanced Face Detection Technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. Advanced Face Detection Technology can detect up to 16 faces.
AF tracking
This system tracks the moving subject automatically and keeps it continually in focus for pictures that are optimally focused and exposed. It also memorises subject data even when the subject goes out of frame and resumes tracking when it reappears.
Beauty Mode
Beauty mode touches up the appearance of subjects even while the shot is being taken. This feature recognises faces and automatically makes skin on the face and adjacent areas appear smoother, brighter and more youthful.
Dual Image Stabilisation
Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly.
i-Auto Mode
This “intelligent-Auto” mode uses advanced automatic detection technology to allow the camera to recognise the five most commonly used scenes automatically. They enable the capture of perfect photos without any need for manual settings.
[ib] software
Olympus now offers [ib], an integrated photo browsing and organising software. Images can be organised by person with a new face recognition technology, by place with a GPS-based mapping function or by event. The information tagged in each photo allows selected pictures to be viewed on a TV, PC, or the camera’s LCD (with Photo Surfing or Slideshow).
Magic Filters
Enables special artistic effects to be created directly in the camera.
* Pop Art:
Enhances colours, making them stronger and more vivid to create high-impact pictures that express the happy, light-hearted feeling of the pop art style.
* Fish-Eye:
Reproduces the dramatic effect of a fish eye lens, lending a new perspective to the whole scene with a “round” effect.
* Sketch :
Gives the impression that subjects have been sketched by an artist by transforming images into line drawings.
* Pin Hole: Reduces the peripheral brightness like an image seen through a pinhole. Added to this is a unique colour tone that results in a style that has an air of secrecy or portrays the feeling of being lost in another dimension or space.
Photo Surfing
By selecting this option in the Playback menu, users can opt to browse pictures by date, scene, person, place, or image collection.
By admin, on March 7th, 2010

Ultra-slim yet bursting with power, Olympus’ latest pocket cameras are ready for their close-up. The new stylish models have retained the original µ series size, but their zoom power and features have grown exponentially. Fitted with up to 10x wide optical zoom and internal memory for endless shooting, these extra-thin zoom cameras are real technology heavyweights. And of course most of the models now boast HD movie recording. Sporting the trusted Olympus technology and available in a range of stunning colours, the µ-5010, µ-7030, µ-7040, and µ-9010 will hit stores in March 2010 for a retail price of £199.99, £239.99, £239.99 and £289.99.
Slip a stylish µ out of your cocktail bag or jacket breast pocket and prepare to impress with one of the world’s smallest zoom power packages. New features in this line-up:
* 14 Megapixels
* HD movie recording and HDMI technology
* Up to 2GB internal memory
* Photo Surfing
* [ib] software
* In-Camera Manual
With 14 Megapixels and up to 2GB of internal memory the new µ cameras shoot brilliant pictures and leave plenty of space to save your masterpieces. Optical zooms ranging from the ultra-slim wide 5x (26- 130mm*1) and 7x (28-196mm*1) to a staggering wide 10x (28-280mm*1) ensure you’ll never be at a loss when capturing a group of friends or a point in the distance. Then simply flip through the results using the new Photo Surfing option. Thanks to Olympus [ib] technology, it allows pictures tagged by event, person, or location (using Face Recognition and GPS) to be located easily. LCDs measuring up to 3” make sharing or looking up the latest trick in the In-Camera Manual all the more enjoyable. And you can even shoot HD movies to capture important events in all their glory and relax by watching them on TV via HDMI. What more can you ask for?
Well, you could request a number of other Olympus functions, and it almost goes without saying that these are on board as well. To name a few: Dual Image Stabilisation, i-Auto, AF Tracking, Beauty Mode, and In-Camera Panorama all let you snap great shots without worrying about the details. Magic Filters are also on hand to let you test the limits of your creativity.
Small in size but big in zoom power and technology, the µ-5010, µ-7030,
µ-7040, and µ-9010 will be available in March 2010.
The Olympus µ-5010, µ-7030, µ-7040 and µ-9010 – main features:
* 10x (µ-9010), 7x (µ-7040 & µ-7030) and 5x (µ-5010) wide optical zooms (28-280mm*, 28-196mm*, 26-130mm*1)
* Dual Image Stabilisation (combines mechanical and digital image stabilisation)
* HD movie recording and HDMI technology (µ-7030: movie with sound)
* 14 Megapixels
* 2GB internal memory (µ-7030 & µ-5010: 1GB) and SD*2 Card compatible
* Photo Surfing and [ib] software
* 7.6cm/3.0” (µ-7040) or 6.9cm/2.7” HyperCrystal II LCD (230,000 dots)
* Intelligent Auto Mode (i-Auto) and AF Tracking
* Advanced Face Detection
* Magic Filters
* In-Camera Manual
* In-Camera Panorama
* TruePic III image processor
* Available in Titanium Silver, Light Pink and Light Blue (µ-5010), Titanium Silver, Coral Blue and Orchid Purple (µ-7030), Titanium Silver, Copper Blue and Dusty Pink (µ-7040), Champagne Gold and Midnight Black (µ-9010)
*1 Equivalent to a 35mm camera
*2 SD is a trademark of the SD Card Association
Appendix
Advanced Face Detection Technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. Advanced Face Detection Technology can detect up to 16 faces.
AF tracking
This system tracks the moving subject automatically and keeps it continually in focus for pictures that are optimally focused and exposed. It also memorises subject data even when the subject goes out of frame and resumes tracking when it reappears.
Beauty Mode
Beauty mode touches up the appearance of subjects even while the shot is being taken. This feature recognises faces and automatically makes skin on the face and adjacent areas appear smoother, brighter and more youthful.
Dual Image Stabilisation
Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly.
In-Camera Panorama mode
A mode allowing users to instantly compose panoramas of approx. 130° right inside the camera. By framing each shot in step with the on-screen guide, exciting panoramic scenes can be stitched together for a more realistic and emotional depiction of any landscape or skyline.
i-Auto mode
This “intelligent-Auto” mode uses advanced automatic detection technology to allow the camera to recognise the five most commonly used scenes automatically. They enable the capture of perfect photos without any need for manual settings.
[ib] software
Olympus now offers [ib], an integrated photo browsing and organising software. Images can be organised by person with a new face recognition technology, by place with a GPS-based mapping function or by event. The information tagged in each photo allows selected pictures to be viewed on a TV, PC, or the camera’s LCD (with Photo Surfing or Slideshow).
Magic Filters
Enables special artistic effects to be created directly in the camera.
* Pop Art:
Enhances colours, making them stronger and more vivid to create high-impact pictures that express the happy, light-hearted feeling of the pop art style.
* Fish-Eye:
Reproduces the dramatic effect of a fish eye lens, lending a new perspective to the whole scene with a “round” effect.
* Sketch :
Gives the impression that subjects have been sketched by an artist by transforming images into line drawings.
* Pin Hole: Reduces the peripheral brightness like an image seen through a pinhole. Added to this is a unique colour tone that results in a style that has an air of secrecy or portrays the feeling of being lost in another dimension or space.
Photo Surfing
By selecting this option in the Playback menu, users can opt to browse pictures by date, scene, person, place, or image collection.
By admin, on March 6th, 2010
 Sony W380
Incredible picture quality and great fun to use: This season’s slim, colourful new Cyber-shot cameras
- Cyber-shot HX5: Imaging innovation with Exmor R CMOS Sensor; G lens with 25mm wide angle and 10x optical zoom; Intelligent Sweep Panorama; AVCHD 1080i Full HD movie; GPS and Compass; Optical SteadyShot Active Mode; Auto HDR
- Cyber-shot W380: Compact, colourful and affordable with 14.1 effective megapixels; f/2.4 G Lens with 24mm wide angle and 5x optical zoom; Sweep Panorama; HD movie
- Cyber-shot TX7: Super-slim and stylish with Exmor R CMOS Sensor, 25mm wide angle lens, 8.9cm (3.5”) TruBlack wide touchscreen; Intelligent Sweep Panorama; AVCHD 1080i Full HD movie; Optical SteadyShot Active Mode; Auto HDR
Spring’s Cyber-shot line-up is bursting with advanced optical technologies and fun-to-use features that help you capture, share and enjoy a lifetime of precious moments.
A total of twelve new digital cameras from Sony make it easier than ever to grab great-looking photos that really stand out from the crowd.
Cyber-shot HX5: Compact high-zoom with AVCHD and GPS
Inside its compact, purposefully styled new body, the Cyber-shot HX5 houses an incredible wealth of cutting-edge imaging innovation by Sony.
With twice the sensitivity of conventional sensors, the advanced Exmor R CMOS Sensor assures beautifully detailed, low-noise images, even when you’re shooting in low light. It’s a perfect complement for the premium G Lens by Sony with powerful 10x optical zoom. Covering a generous 25-250mm range (35mm equivalent) within a compact body, the high-zoom lens is ideal for any shooting situation from wide-angle landscapes and group shots to dramatic close-ups.
Left your camcorder behind? No problem: as well as brilliant 10.1 megapixel stills, the HX5 captures smooth, brilliantly detailed Full HD video clips for easy sharing. Just touch a button and start recording crisp 1920 x 1080i video footage using the highly efficient AVCHD format. After shooting, connect Cyber-shot to your BRAVIA™ TV and enjoy the show. Alternatively, slip the camera’s Memory Stick™ into the optional DVDirect MC6: you don’t need a PC to burn HD footage onto a DVD to enjoy on your PS3 or Blu-ray Disc™ player.
Optical SteadyShot with new Active Mode cuts camera-shake while you’re shooting handheld HD video. Providing up to 10x more shake correction than conventional cameras, Active Mode gives the clearest, steadiest handheld clips yet – even while you’re walking along.
In a world first, Intelligent Sweep Panorama enhances the unique feature first introduced on last year’s Cyber-shot HX1, TX1 and WX1 models. It’s now easier than ever to create seamless extra-wide angle views, even with moving objects. The camera detects if people or other objects are moving in your field of view as you sweep the camera, using powerful new algorithms to compensate for any mis-matching as images are automatically stitched together.
The HX5 is also the world’s first camera that integrates GPS and Compass functions to enhance your enjoyment of travel photography. Your location is displayed in real time on the large 7.6cm (3”) Clear Photo LCD screen as you’re shooting. When you’re back home, see where geotagged images and video clips were shot as on-line maps with supplied Picture Motion Browser PC software. As an extra refinement, a new Compass function shows which direction you were pointing when the picture was taken.
Making its Cyber-shot debut, HDR (High Dynamic Range) Backlight Correction produces natural, balanced results with high contrast and strongly backlit scenes – a tough test for any camera. The HX5 automatically shoots two frames of the same scene in quick succession, with exposure values optimised for highlights and lowlights respectively. Powerful algorithms then combine the two frames, producing a single, detail-packed HDR image with bright, evenly-exposed highlights and deep shadow detail.
A brand new Portrait shooting mode takes the guesswork out of grabbing beautifully-framed self portraits when you can’t see the LCD screen. Just hold the camera at arm’s length and press the shutter button. Using Face Detection, Cyber-shot detects when you’re framed correctly and fires the shutter automatically. There’s also a 2-person setting that ensures you and a friend are both in shot before firing the shutter.
Cyber-shot W380: leading design and performance
The popular Cyber-shot W Series expands with eight slim, colourful cameras packed with smart features to help everyone take better-looking pictures.
Available in luxurious choice of black, silver, gold and red colour options, the range-leading Cyber-shot W380 showcases an incredible array of imaging innovation at a compelling price.
Sweep Panorama makes it uniquely fun and easy to capture landscapes, city skylines, group portraits and more. Just press the shutter button and sweep the camera to take in the whole scene. Sweep Panorama automatically stitches together a burst of images in moments, creating a single ultra-wide image with a huge field of view up to 185 degrees.
Even slimmer and more compact than its predecessor, it boasts a bright f/2.4 Sony G lens with 5x optical zoom and 24mm wide angle to take full advantage of the CCD sensor’s 14.1 effective megapixel resolution. With an extra wide aperture, this high-quality lens opens up fresh creative possibilities, from smoothly-defocused portraits to atmospheric low-light shooting without flash.
Cyber-shot TX7: ultra-slim looks… and now with Full HD movies
When cutting-edge looks matter as much as fabulous images, the chic lines of the Cyber-shot TX7 stand out from the crowd. Exquisitely finished in a choice of three fashion colours, the slender body conceals a Carl Zeiss 4x optical zoom lens. Unusually for such a thin camera, the 25mm wide angle capability gives you freedom to pack more into each scene – from dramatic landscapes to group scenes and atmospheric portraits.
The generously-sized wide 8.9cm (3.5”) touchscreen LCD and streamlined user interface makes operation beautifully simple. TruBlack screen technology minimises reflections and boosts contrast for a richly detailed view of your shots, even when you’re outdoors in bright daylight.
The Cyber-shot TX7 also features Intelligent Sweep Panorama and 1080i HD video shooting – all accessed in an instant from the intuitive touchscreen.
Share the memories in a moment with PMB Portable
All new Cyber-shot models feature in-built Picture Motion Browser (PMB) Portable software. Just connect the camera via USB to any Internet-ready PC: with just a few clicks it’s easy to upload pictures and video clips directly from Cyber-shot to your favourite image and video sharing sites on the web.
A slot for Memory Stick PRO Duo and SD/SDHC memory cards (sold separately) is offered on all new models to suit users’ personal shooting preferences.
There’s a full range of official accessories by Sony to help you get the best from your Cyber-shot. You’ll never miss another shooting opportunity with the latest generation of InfoLITHIUM™ rechargeable batteries for Cyber-shot. An enhanced new design ensures super-long shooting plus rapid charging in a slim, light, space-saving profile.
The new Cyber-shot line-up of digital still cameras is available from end of January 2010:
- Cyber-shot DSC-HX5
Cyber-shot DSC-W390, W380, W370, W360, W350, W330, W320, W310
Cyber-shot DSC-TX7
Cyber-shot DSC-S2100, S2000
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