After the introduction of the Powershot Zoom camera. It’s a common question in everyone’s mind that why Canon developed a style of the compact camera? The same question was asked by DCwatch to Canon Powershot Zoom developers.
DCwatch ——Please tell us the background behind the planning of the “new concept camera”.
Shimada (Canon Developer): With the rise of smartphones, the number of people who mainly take pictures with smartphones is increasing, especially for young people. In the first place, many people do not have the original experience of “camera”. Then, I was aware of the issue that the Canon brand itself was not as widespread as it used to be.
DCwatch ——Which came first, the concept or the shape of the camera?
Shimada (Canon Developer): The first idea came from the members involved in optical development. It is an image that provides the telephoto side of a smartphone camera as if it were a so-called standard zoom lens. From the idea that a lens unit specialized for telephoto could be miniaturized, we gradually created a product image through training camps while receiving ideas such as design.
image by DCwatch
Image of Moon captures by the smartphone with the help of Canon PowerShot Zoom compact camera. It’s very clear from the interview that they want to extend the optical reach of smartphone consumers under budget and compact size.
The product Mentioned in this article is Canon Powershot Zoom compact camera, designed and developed as an extension for smartphones.
Canon PowerShot ZOOM Digital Camera major features
- 12.1MP CMOS Sensor
- 100-400mm Equivalent Optical Zoom
- Optical Image Stabilization technology
- One-Touch Switchable Zoom
- Full HD 1080p Video at 30 fps
- Built-in Bluetooth and Wi-Fi work in conjunction with the Camera Connect app
Source of Image and Information DCwatch
