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Firmware Update

Hasselblad set for growth under new European owners

Hasselblad Senior Management Team (left to right): Chris Russell-Fish, Anastasia Petersen, Dr. Larry Hansen, Thomas Elsborg Jensen, Christian Doebeln, Peter Stig-Nielsen

Hasselblad, the premium medium format camera manufacturer, is planning a rapid expansion of cutting edge capture products and is set to target new imaging markets following the company’s acquisition by Ventizz Capital Fund IV, LP, a private equity investor exclusively advised by Swiss- and Germany based Ventizz Capital Partners AG.

Ventizz, which specializes in funding growth in companies across various high-tech industry sectors including communications technology and renewable energy, says it plans ‘no major structural or key management changes’ at Hasselblad.

Announcing the move Dr. Larry Hansen, Hasselblad Chairman & CEO said: “After eight years of ownership by the Hong Kong-based Shriro group, Hasselblad is now moving back to its European roots. History shows that for over half a century we have been the leading manufacturer and partner for photographers working in the medium format environment and seeking highest quality and ongoing innovation. In 2002 we pioneered the revolutionary Hasselblad H-Camera System – the most comprehensive digital camera system of its kind available today, with its unique advancements such as True Focus and instant lens correction in our Phocus software.”

He added: “Ventizz has a very impressive funding pedigree in the technology marketplace and our joint focus now will be on both maintaining our market-leading position with ongoing, advanced high-end camera products and also on exploiting the potential we see in brand new markets.”

Hasselblad has recently launched the H4D-200MS, a top end multi-shot camera delivering unprecedented 200 megapixels.

Hasselblad to reward purchasers of new H4D series cameras


Hasselblad announced today a bonus plan to reward purchasers of new H4D series cameras and digital backs. This limited time offer is a unique opportunity for photographers to get their hands on any photographic item of their choice

press release
15/06/2011 Hasselblad announced today a bonus plan to reward purchasers of new H4D series cameras and digital backs. This limited time offer is a unique opportunity for photographers to get their hands on any photographic item of their choice.

Any Hasselblad customer who purchases a new Hasselblad H4D camera or CFV digital back between June 15, 2011 and July 31, 2011 will be awarded a Bonus Check worth 10% of the Manufacturer’s Suggested Retail Price (excl. VAT) of the product they have purchased. This unique Bonus Check can then be redeemed to purchase any photography equipment of their choice at the Hasselblad dealer, where they purchased the camera.

“We believe this campaign is a perfect solution, presenting any of our camera customers a valuable bonus this summer. We are very proud of our cameras and hope this will make it even easier for customers to decide to make Hasselblad part of their image capture solution,” says Chris Russell-Fish, Hasselblad’s Global Sales and Marketing Director. “Hasselblad has always sought to support and promote photography in general, and photographers across all genres. What better way to do this than to give our camera customers a Bonus Check which they can use to purchase lenses, filters, camera bags, lighting or whatever other photo related accessory they so desire?”

Once the customer purchases one of the following cameras, an H4D-40, H4D-50, H4D-60, H4D-200MS, H4D-50MS, CFV-39, or CFV-50, they will be directed towards a special registration page where, with a few simple clicks, they will be able to register their new product and see the total amount of the Bonus Check they are entitled to spend with the dealer, and with another simple click, can save and print a unique and numbered Bonus Check. The customer simply then redeems the Bonus Check with their Hasselblad dealer, spending the total value on any photographic item of their choice – the offer is not restricted to Hasselblad equipment, but can be used to purchase any products sold by the dealer, where they purchased their Hasselblad camera or digital back.

“We sincerely hope that customers will take advantage of this unique offer,” says Russell-Fish, “and use this wonderful opportunity to get their hands on Hasselblad equipment and accessories, or any other products they may need or desire.”

More information about the campaign and about how to find a participating dealer near you can be found at: www.hasselblad.com/bonuscheck

Leaf Aptus-II New user interface

Leaf New version of its Leaf Capture in-body software, this redesigned Leaf GUI is more intuitive and user-friendly. Designed with the needs of professional photographers in mind, it offers improved workflow processes and quicker access to important tools through its new menu – favorite settings. The new Leaf GUI’s outdoor theme also makes exterior shooting much easier by improving visibility in high glare and reflection situations.

The new Leaf GUI is available for all models in the Leaf Aptus-II series including Leaf’s latest product, the Leaf Aptus-II 12, an 80 megapixel digital back. In addition to the new GUI, the release of Leaf Capture 11.5 includes support for lens calibration when shooting to a CF card.

Leaf was the first digital back producer to offer customers a touch screen display, which at 3.5” is currently the largest available in the market.

Leaf Imaging - Leaf Capture 11.4.5

Leaf has released an updated version of Capture workflow software. It includes SensorFlex technology support to a number of its digital medium format cameras and backs that were not previously supported.

About SensorFlex technology – It allows you to pre-select image size and capture speed.

Compatibility
Leaf Aptus-II 12R, 12, 10R, 10, 8, 7, 6, 5
Leaf Aptus 75, 65, 22, 17
Leaf Aptus 75S, 65S, 54S
Leaf AFi-II 12, 10, 7, 6
Leaf AFi 7, 6, 5
Mamiya DM56, DM40, DM33, DM28, DM22

Visit website to download – www.leaf-photography.com/downloads.asp

New IQ series digital camera backs from Phase One

Phase One Announces IQ Series Digital Camera Backs Designed for Ultimate Creative Freedom
Copenhagen, January 24, 2011 — Phase One, the world’s leading pro photography equipment provider, today announced a bold new generation of medium format digital camera backs. The Phase One IQ180, IQ160 and
IQ140 digital camera backs feature maximum resolutions of 80, 60.5 and 40 high quality megapixels respectively. This series sets new standards for medium format camera system handling and performance.

The Phase One IQ180 captures at full-frame 80 megapixel resolution, with a dynamic range of 12.5 f-stops. It is the first product of its kind to feature a USB3 connection, facilitating faster image transfers in the future. The IQ180 also features a FireWire 800 connection, ensuring the fastest tethered capture speeds possible today. For untethered shooting, the IQ180 digital back’s new memory card interface is so fast that it eliminates buffering delays, supporting continuous shooting until a card is filled.

“I am amazed by the image quality I’ve gotten ‘out of the box’ with the Phase One IQ180 on the Phase One 645DF camera. I can create images with more detail and unique looks than with any other camera out there. It helps me develop styles unique to me,” said lifestyle photographer Jens Honoré. (website: http://www.jenshonore.com/)


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New RZ22 Digital Camera

Mamiya  RZ22 digital medium format camera system with 22MP 48 x 36 CCD sensor. Similar to previously released RZ33 medium format camera, The RZ22 leverages the large
availability of lenses and accessories from the previous generations of the Mamiya RZ67 family, allowing photographers to utilize premium-level equipment they already own.

Press Release

ELMSFORD, NY – October 28, 2010 – Mamiya announces today a new RZ digital camera designed to enable professional photographers to utilize the superior flexibility of the open-platform Mamiya RZ system, at an exceptional price. The new RZ22 Digital Camera couples the latest technological improvements in the 22 megapixel, large sensor Mamiya DM digital back with the latest Mamiya RZ67 Pro-IID camera, delivering the same ease-of-use as Mamiya’s popular RZ33 system, all or only $11,499.

“Photographers were thrilled by our introduction of the RZ33 system, and many have indicated that they would like the option of an equally easy to use digital RZ system at a lower price point. The new RZ22 digital camera delivers just that: a powerful large-sensor digital camera delivering superior quality image files with the legendary flexibility of the Mamiya RZ camera system,” says Mamiya Product Marketing Manager Mike Edwards. “Photographers can even utilize their existing Mamiya RZ system lenses, which are known as some of the sharpest, highest resolution lenses available.”

About the Mamiya RZ22
The Mamiya RZ22 is a new large-sensor digital camera kit combining the high performance 22 megapixel CCD sensor of the Mamiya DM22 digital back with the latest RZ67 Pro-IID camera body, plus a Mamiya Digital Interface kit and focusing
screen. With no cables necessary, RZ22 users simply add their favorite razor sharp RZ lens and a CF card, and they are ready to produce large, detailed images at shooting speeds of up to 70 frames-per-minute. The RZ22 leverages the large
availability of lenses and accessories from the previous generations of the Mamiya RZ67 family, allowing photographers to utilize premium-level equipment they already own.

Pricing and Availability
The new Mamiya RZ22 digital camera kit, including Capture One and Leaf Capture software, is now available in the U.S. immediately for $11,499, from authorized Mamiya Digital dealers.