NEW CAMERA

The history of Nikon cameras has always gone hand in hand with the history of NIKKOR lenses. Haruo Sato and Kouichi Ohshita will alternately add chapters to the serial story: “The Thousand and One Nights,” of Nikkor lenses. Randomly selected topics covering the unique NIKKOR lenses will feature interesting tales on the design and manufacturing.

Click here to read more

The latest Nikon equipment to be used in the Russian segment of the International Space Station
New orders received for Nikon D3S and D3X digital-SLR cameras as well as NIKKOR interchangeable lenses

Nikon Corporation (Michio Kariya, President) is pleased to announce that orders for one Nikon D3S and two Nikon D3X digital-SLR cameras, four interchangeable lenses including AF-S NIKKOR 400mm f/2.8G ED VR, software and various accessories have been received from S.P. Korolev Rocket and Space Corporation Energia, the general contractor of the Russian Federal Space Agency on the program operating the International Space Station(ISS). This equipment will be transported to the ISS via the Soyuz TMA-19 spacecraft, to be launched from the Baikonur Cosmodrome on June 16, 2010.

No special improvements or modifications will be made to these products. They will be the same products available to consumers, confirming the incredible reliability of the D3S, D3X and NIKKOR lenses. The new equipment will be used along with Nikon SLR cameras, such as the Nikon F5 film-SLR camera and D2X digital-SLR camera and a variety of NIKKOR lenses already used with on-board activities of Russian cosmonauts working in the Russian segment of ISS.

Nikolay Cherlenyak, director of operations for Energia’s ISS program, has commented as follows regarding this order.
“The integration of Nikon photographic equipment in space exploration has a long history and goes back to the moment when there first arose the question of photographing research conducted in orbit. It was then when the first Nikon film cameras and NIKKOR lenses, notable for precision and reliability, were sent into space. They had been used even on the station “Mir”. Since then, the range of photographic equipment has been frequently supplemented by new products and advanced developments of the Nikon Company. Now with the latest models of Nikon D3S and D3X digital cameras, photography in space will reach a new, previously unattainable level ”

Nikon has spent many years contributing to the study of space through the development and manufacture of advanced and extremely durable cameras and interchangeable lenses. With total production exceeding 50 million, NIKKOR lenses make the most of Nikon’s optical technologies. In 2009, the National Aeronautics and Space Administration (NASA) ordered eleven D3S cameras and seven AF-S NIKKOR 14-24mm f/2.8G ED lenses for use in recording activities aboard the Space Shuttle and International Space Station.

In addition to the extreme environment of space, Nikon also provides official observation equipment used in exploring the Antarctic. Nikon equipment contributes to observation and research of these little explored regions with durability, reliability and technical capabilities that stand up to even the most severe environments.
Primary Nikon products in the current order

• D3X
• D3S
• AF-S NIKKOR 400mm f/2.8G ED VR
• AF-S NIKKOR 600mm f/4G ED VR
• SB-900
• AF-S Teleconverter TC-20E III
• AF-S Teleconverter TC-17E II
• AF-S Teleconverter TC-14E II
• Capture NX2
• Camera Control Pro 2

Nikon products already used in the ISS’s Russian Segment

• D2X
• D200
• D3X
• Various NIKKOR lenses

Nikon Corporation (Michio Kariya, President) is pleased to announce that the Nikon COOLPIX S1000pj compact digital camera is the recipient of the 2010 Gold Display Application of the Year Award presented by the Society for Information Display (SID), the leading global organization dedicated to the advancement of electronic display technology.

SID is the only professional organization focused on the display industry, and is made up of more than 6,000 members worldwide. The Display of the Year Awards (DYA) are the most prestigious awards in the display industry. Since 1995, the SID’s International Awards Committee has annually honored the most innovative display products, components and applications with the greatest promise of shaping the future of the display industry with Gold and Silver honors in the three categories.

SID comments
“We are delighted to award Nikon Corp. the Gold Honor for the Display Application of the Year,” said Robert Melcher, SID’s DYA Awards Committee Chairman. “The Display of the Year Awards are SID’s highest honor presented to recognize the achievements of the display industry in bringing new and innovative products and technologies to the market. The quality of products and technologies nominated this year is a tribute to the dynamic progress the industry is making to provide valuable and innovative display products to both the consumer and professional markets. We are proud to award Nikon Corp. the 2010 Gold Display Application of the Year Honor for its Nikon COOLPIX S1000pj digital camera with integrated pico projector. On behalf of SID, we would like to commend Nikon Corp.’s ongoing commitment to innovation and to helping shape the future of display performance and solutions.”

This year’s DYAs was presented on May 26 at the SID Annual International Symposium, Seminar and Exhibition, also known as Display Week 2010, to be held May 23–28 in Seattle, Washington.

COOLPIX S1000pj awards to date
March 2010 “red dot award: product design 2010”
The COOLPIX S1000pj was the recipient of the prestigious “red dot award: product design 2010,” presented by Germany’s Design Zentrum Nordrhein Westfalen.

May 2010 Bronze CLIO
The Helicopter Boyz viral video featuring the COOLPIX S1000pj was the recipient of a CLIO, the world’s most prestigious global awards competition for advertising, design and interactive, in the Interactive category.

The D3S was released in November 2009 as the latest flagship model for Nikon FX-format digital SLR cameras. This camera is equipped with a new CMOS sensor (36.0 × 23.9 mm) developed by Nikon and supports standard sensitivity settings of ISO 200 to 12800. Sensitivity can be set as high as Hi 3 (ISO 102400 equivalent) or as low as Lo 1 (ISO 100 equivalent). The influence of noise has been minimized to enable shooting at high sensitivities under even extremely dim lighting. In addition, the D3S is equipped with the D-Movie function that includes high-sensitivity movie mode and movie editing functions for trimming footage or saving selected frames as JPEG stills. Naturally, the camera itself is representative of an all-round flagship model offering basic performance and operation that meet the strict demands (fast, support for high sensitivities, superior image quality) of professional and advanced amateur photographers in a number of fields, including the press, and sports and nature photography. What’s more, the superior durability and reliability of the D3S has also been recognized by NASA, which ordered several models that are currently used aboard the International Space Station (ISS). The D3S cameras currently used in space are the same models available to consumers, with no special modifications or improvements.

Reason for selection
Taking up most of the functions that made the success of the Nikon D3, the D3S marks a milestone in the history of photography: it is indeed the first digital-SLR camera to sport the record “push” sensitivity of equivalent 102400 ISO. Superbly constructed, with an excellent viewfinder and a top-level autofocus system, it is ideal for digital SLR for the pros, in particular for reportage and sport photography.

NIKKOR 200-400mm f/4G ED VR II PRICE

The AF-S NIKKOR 200-400mm f/4G ED VR II lens is scheduled to be available at Nikon authorized dealers in late May 2010 with an estimated selling price of $6,999.95