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Fuji Left Entry Level Market

The popular French photography news website, Phototrend, was fortunate enough to secure an interview with Franck Bernard, Director of the Imaging Division at Fujifilm France, and what he said in the interview was really surprising

If we have decided to stop entry-level products such as X-T200 or X-E4, it is because it is not promising as a market – Franck Bernard

Fuji has left the entry-level market. In an interview, they confirmed that they have ended the XT 200 series cameras and no further updates will arrive. Along with that, the XE line is also discontinued.

I was expecting the Entry Level of Cameras is about to rise after AI AF introduced in X-Cameras along with a bunch of new third-party lens option

They have recently developed an advanced system and introduced it in their Fuji XH2S camera. Just after that, they introduced it in one of their semi-pro APS-C bodies, the Fuji XS20. Now, with an advanced artificial autofocusing mechanism and best-in-class core specifications associated with an open X-mount, the Fuji XS20 has become one of the best-selling cameras in the X line ever.

Now we were expecting that after the Fuji XS20, Fuji would implement their advanced AI-based artificial intelligence autofocusing system in their entry-level bodies like the XT 200 successor. And if that happened, without a doubt, with an advanced system, class-leading core specifications as they usually put in their cameras, and an open X-mount, the XT 200 successor (either it may be called XT 300 or XT 400) was expected to become a major threat to Sony, Canon, and Nikon entry-level bodies.

Unfortunately, Fuji has ended its plans to create more entry-level mirrorless cameras. This is not a good decision since Fuji is already limited to APS-C bodies. If they select a specific zone of pro users only, their consumer base will not grow as the competitors. This is certainly not a good decision. They should open up to everybody

source phototrend.fr

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