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By admin, on July 29th, 2010
By admin, on July 29th, 2010
By admin, on July 28th, 2010
Panasonic to Launch World’s First** Interchangeable 3D Lens
for LUMIX G Micro System***
** For a digital interchangeable lens of July 28, 2010
*** Compatible models to be announced
Panasonic is pleased to announce the development of the world’s first** twin-lens digital interchangeable lens to make 3D shooting possible with an interchangeable lens system camera. The 3D lens will allow high-quality shooting in 3D as a new member of the powerful lineup of interchangeable lenses for Panasonic’s LUMIX G Micro System***. As 3D content becomes ever more popular across a variety of media, Panasonic plans to release this new lens for sale before the end of the year and deliver the joy of 3D shooting to interchangeable lens system camera users.
** For a digital interchangeable lens of July 28, 2010
*** Compatible models to be announced
This year, the “First Year of 3D Era,” Panasonic has spearheaded the industry by launching 3D-capable VIERA televisions and 3D Blu-ray Disc™ players. While 3D content, including movies and sports, has become more widely available for viewing, there are many customers who want to enjoy 3D shooting themselves. This new lens will respond to such demands. This lens allows users to shoot landscapes, people, and a variety of subjects in high-quality 3D, to be enjoyed later with their 3D VIERA televisions at home.
Until now, 3D shooting with an interchangeable lens system camera has only been possible by using panorama systems or a combination of two lenses and two CCDs, but these systems have drawbacks including the need for a dedicated 3D camera and the difficulties capturing moving objects.
Panasonic’s new 3D lens for the LUMIX G Micro System features two optical systems installed within the diameter of the lens mount, creating stereo images from the left and right lenses, to be processed with a 3D image processing system. Thanks to Panasonic’s advanced technologies in optical technology, image processing system, and lens barrel design, the 3D lens still manages to retain an extremely compact size.
This new compact 3D-capable interchangeable lens allows easier handling and instant 3D shooting with cameras without a special structure for 3D shooting. It produces 3D images without distortion or time lag between left and right images, even for moving objects. The 3D images, even close-up shots, taken with this lens are easy on the eyes when viewed on 3D VIERA televisions.
Panasonic has led the industry in bringing a true-to-life 3D experience to its customers, and will continue to expand its lineup of 3D products with innovative technologies.
By admin, on July 28th, 2010
PANASONIC INTRODUCES COMPANY’S FIRST HIGH DEFINITION POCKET-SIZED MOBILE VIDEO CAMERA THAT CAN DOUBLE AS A WEB CAM WHEN CONNECTED TO COMPUTER
Compact Panasonic HM-TA1 is the Ideal Video Camera for On-the-Go HD Video Shooting; Plus Software Allows Seamless Transition for Use as a Web Camera
SECAUCUS, NJ (July 27, 2010) – Panasonic today introduced the Panasonic HM-TA1, a new Full High Definition (HD), 1920 x 1080 pixels-capable mobile video camera with pocket-sized dimensions for ultimate portability and ideal for on-the-go shooting opportunities. With an easy-to-use design intended for intuitive operation, the TA1 features an integrated USB terminal and software that allows for easy PC connection and uploading videos to online sharing sites such as YouTube™ and Facebook®. The TA1 also supports the Apple© iFrame video format (960 x 540/30p), which is optimal for Mac® users to import quickly and maintain small file sizes. When using iMovie®, the iFrame video data in the video camera is the same format as the one that is used to edit.
Beyond its HD video-capturing capabilities, the TA1 can also double as a Web camera and microphone, working with IP-based video chat programs, such as Skype*, by simply connecting the video camera to a computer via an included USB port. Thanks to integrated software, using the TA1 with video chatting services is seamless – an easy way to enjoy face-to-face communication with long-distance family or friends.
“The new Panasonic TA1 is small enough to fit in the palm of your hand, extremely easy and intuitive to use, and yet it is still powerful enough to shoot full-HD video and high-quality photos,” said Chris Rice, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “Designed to integrate easily with popular online social networks to quickly share videos, the TA1 can also be used as a Web camera, allowing users to make video chat calls – making this extremely portable video camera a truly versatile gadget.”
Measuring a mere 2.09 inch (w) x 0.70 inch (d) x 4.09 inch (h), and weighing just 0.25lb (with battery and SD card), the Panasonic TA1 is a compact and lightweight HD mobile video camera that records high-quality videos and photos. Complete with a wrist strap, making it ideal for carrying, the TA1 is perfect for shooting spontaneous videos and snapping photos. With an easy-to-use design, the TA1’s single-function buttons include: Power, Play, Record, Still Photo, LED Light (on/off) and Delete. In addition, there is a center keypad for selecting additional settings.
The Panasonic TA1 can record still photos with up to eight Megapixels. This high-resolution capability helps ensure clear, vivid images with sharp details and all data records to an SDXC/SDHC/SD Memory Card. The TA1 can also cut still images out of a video clip during editing. There is no need to connect any other device or to load the video into a PC for editing. To cut out and save a still image, simply press the Still Picture button when the desired image appears on the TA1’s 2.0” LCD monitor. A unique feature for mobile video cameras, the Panasonic TA1 includes a built-in LED light**, which comes in handy when shooting in dimly-lit situations, such as indoors.
The TA1 has an integrated USB terminal with pre-loaded software that allows recorded video clips and still images to be easily loaded into a PC, edited, and then uploaded to popular sharing websites. When the TA1 is connected to the PC’s USB slot, its built-in software, HD Writer PE 1.0, automatically launches, enabling one-touch loading of data into the PC for editing. The TA1 records MPEG-4 AVC file format (MP4), which offers excellent PC compatibility and is ideal for viewing clear, high-resolution images on a PC or distributing them over a network.
Other features of the Panasonic HM-TA1 include:
- E.I.S. (Electrical Image Stabilization) to minimize hand-shake issues.
- Digital zoom up to 4x, helping to expand the user’s shooting range.
- Color effects enabling creative shooting, including Sepia, Monochrome, and Soft Skin. Sepia mode adds warmth to the captured images; SoftSkin produces realistic skin tones; and Monochrome mode transforms the appearance to create a cool ambience.
- USB-capable charging by connected the TA1’s USB cord to a PC***, eliminating the need to carry a separate cord or charger.
The Panasonic HM-TA1 will be available in three different color options, purple, dark grey and red in August 2010 with a suggested retail price of $169.95.
*The use of a high-performance CPU is recommended for video conferencing with high-quality images.
** The LED light does not go on when operating as a Web camera.
*** Do not use any USB extension cord other than the supplied one (Operation is not guaranteed with any other USB extension cord.).
Design and specifications are subject to change without notice.
YouTube is a trademark of Google Inc.
Facebook is a registered trademark of Facebook, Inc.
Mac, iMovie, iFrame are trademarks of Apple Inc.
By admin, on July 25th, 2010
 Panasonic PANASONIC LUMIX LX5, THE ULTIMATE COMPACT HIGH-PERFORMING DIGITAL CAMERA AIMS FOR SUPERB PHOTO QUALITY, ESPECIALLY IN LOW-LIGHT ENVIRONMENTS
Panasonic LUMIX LX5 Features New High Sensitivity CCD and F2.0 Leica Lens for Shooting Stunning Photography and Vivid High Definition Videos
SECAUCUS, NJ (July 21, 2010) – Panasonic today announced the LUMIX DMC-LX5, the ultimate compact, high-performing digital camera offering photo enthusiasts the ideal camera for capturing professional-quality photos and High Definition (HD) video. With an ultra-bright F2.0 ultra-wide-angle 24mm LEICA DC VARIO-SUMMICRON lens, the LUMIX LX5 minimizes image distortion, resulting in stunning, true-to-life images with outstanding resolution and detail. The 24mm wide angle lens offers extraordinarily large viewing space and now the optical zoom is extended to 3.8x(90mm) making the LX5 even more versatile.
“The Panasonic LUMIX LX-Series cameras have been extremely popular models for us with professional and enthusiast photographers, who understand and value the superb image quality such a compact, affordable digital camera can offer,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “We expect the same enthusiasm, if not more, for the LUMIX LX5, which features improvements to the lens and processing – resulting in even better images.”
The Panasonic LUMIX LX5 is a unique compact digital camera in that it offers superb image quality along with a super-bright lens and increased creative modes. The F2.0 lens is twice as bright as a F2.8 lens, making it easy to produce beautiful photos with a soft-focused background thanks to the shallow depth of field provided by the extra light. In addition to the newly-designed lens, the LUMIX LX5 features an image processing engine that combines technologies resulting in professional-quality photos, especially in low-light situations. Like its predecessor, the LUMIX LX5 features the highly-acclaimed 10.1-megapixel CCD, but it has an expanded dynamic range by increasing the sensitivity and the saturation.
The newly developed Venus Engine FHD image processor enables higher-speed, higher-performance while compiling the Intelligent Resolution technology. The triple CPUs in this imaging engine dramatically speeds up processing while achieving exceptional noise reduction performance. With its high-sensitivity CCD and the brightness of the lens, minimum illumination of the LUMIX LX5 is as low as 3 lux while shooting video.
In addition to capturing high-quality still photos, the LUMIX LX5 can record HD videos in AVCHD Lite, a format that allows almost doubling the recording time in HD quality compared with the conventional Motion JPEG format. Creative video shooting modes include Creative Movie mode, where users can set shutter speed and aperture manually to make even more impressive movies. My Color mode and Film mode are available for more extended expression not only in photography but also in videography. The LUMIX LX5 also features Dolby Digital Creator to record high quality audio and the 3.8x optical zoom is available while shooting video.
The LUMIX LX5 has also been redesigned externally – with a thicker grip making it easier to hold and a newly-incorporated turn-and-push jog dial achieves various selection and setting more quickly. The LUMIX LX5 also features a hot shoe, which allows for the attachment of a wide-variety of accessories, such as an optional Live View Finder which helps shooting under strong daylight with high visibility or an external flash. The 1:1 square format setting is added in the aspect ratio option which can be selected with the switch at the side of the lens barrel.
Other features of the Panasonic LUMIX LX5, include:
- The 3.0-inch large 460,000-dot high resolution Intelligent LCD also redesigned by adopting High CRI (Color Rendering Index) backlight LED to greatly increase the color reproduction, making it more visible both in shooting and playing back images in any conditions from at dark night to under bright sunlight.
- Battery life is extended to shoot 400 photos (CIPA) per a single charge.
- A wide-variety of accessories, including a Live View Finder (DMW-LVF1), External Optical View Finder (DMW-VF1), Wide Conversion Lens (DMW-LWA52), Conversion Lens Adaptor (DMW-LA6), MC Protector (DMW-MC52), ND Filter (DMW-LND52), PL Filter: DMW-LPL52, External Flashes, Leather Case (DMW-CLX5) and a Battery Pack (DMW-BCJ13).
The Panasonic LUMIX DMC-LX5 will be available in late-August 2010 for a suggested retail of $499.95 and will be available in black and white models.
By admin, on July 24th, 2010
Panasonic NEW PANASONIC LUMIX TS10 BRINGS AN AFFORDABLE PRICE FOR A RUGGEDIZED DIGITAL CAMERALUMIX TS10 is Waterproof, Freezeproof Shockproof and Dustproof*1
Ideal for Active Use
SECAUCUS, NJ (July 21, 2010) – Panasonic today introduced the new LUMIX DMC-TS10 digital camera, the latest addition to the company’s TS-Series of rugged models, ideal for active users wanting a versatile camera for outdoor use. Featuring a flat, slim profile, and a folded optics design with a 4x optical zoom lens, the new 14.1-megapixel LUMIX TS10 is waterproof to approximately 10 feet, shockproof to 5 feet, dustproof and freezeproof to 14˚F*1. For even further protection, the LUMIX TS10 comes with a silicone jacket to help prevent scratches.
“Rugged digital cameras are a growing category, and the Panasonic LUMIX TS-Series continues to be very popular among consumers who are looking to use their digital camera while playing sports, at the beach, or simply to take high-quality photos and videos, regardless of the shooting environment,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “The new LUMIX TS10 is also our most affordable rugged model and extremely easy-to-use – making it attractive for any consumer looking for a waterproof, freezeproof, dustproof and shockproof, rugged digital camera.”
Panasonic’s popular Intelligent Auto (iA) mode makes it easy for anyone to take beautiful photos by offering a full suite of shooting-assist functions. The LUMIX TS10 makes it extremely easy for consumers to engage this setting, with a dedicated iA button on the top of the camera. The MEGA O.I.S. helps reduce blur due to hand-shake and the Intelligent ISO control prevents a moving subject from being blurred by optimizing the shutter speed and ISO sensitivity setting, to produce sharp, clear images. Human faces are captured in focus and with correct exposure using the Face Detection mode and unwanted red-eyes are digitally corrected and backlight compensation automatically adjusted. Intelligent Scene Selector automatically selects one of six Scene Modes – Macro, Portrait, Scenery, Night Portrait, Night Scenery and Sunset – that best suits the shooting situation. The Quick AF system allows the camera to keep focus on the subject while the camera is in recording mode even before pressing a shutter button halfway.
The LUMIX TS10 can also shoot High Definition video in 720p Motion JPG and the image-processing Venus Engine IV features advanced signal processing technology for rendering high-quality images and videos. The camera’s quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities.
The Panasonic LUMIX TS10 features an easy-to-see, 2.7-inch 230,000-dot Intelligent LCD for comfortable viewing while both monitoring shots and playing back the results. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by 40% when shooting outdoors in bright sunshine, and adjusts the frame rate when shooting in low-lit situations. Detecting the lighting condition precisely and automatically controlling the brightness with a total of 11 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy. The High-Angle mode makes the LCD screen extremely easy to view when the camera is held high, such as when shooting over a crowd.
The Panasonic LUMIX TS10 will be available in blue, red, black and silver in mid-September for a suggested retail price of $249.95. For more information on Panasonic LUMIX digital cameras, please visit: www.panasonic.com/lumix.
*1 When used according to Panasonic’s operating guidelines, waterproof to a depth of 10 feet and dustproof in accordance with “IPX8” and “IP6X” ratings. Shockproof from a height up to 5 feet in accordance with the “MIL-STD 810F Method 516.5-Shock” test standard. All components including the lens unit are evaluated to endure the temperature as low as -10 degrees C to make the T10 freezeproof.
*This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
*The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
*Design and specifications are subject to change without notice.
By admin, on July 24th, 2010
Panasonic PANASONIC PACKS ADVANCED PHOTO AND VIDEO FUNCTIONS INTO A SLEEK, SLIM AND STYLISH LUMIX DIGITAL CAMERA
New LUMIX FX700 is small in size and big on features, including a MOS sensor, 3” Touch-Screen LCD and Full 1080 High Definition Video
SECAUCUS, NJ (July 21, 2010) – Panasonic announced today the addition of the new LUMIX DMC-FX700 digital camera, which records 1080 full High Definition (HD) videos in the AVCHD format and features a 3-inch touch-screen LCD. The 14.1-megapixel digital camera features a 24mm ultra wide-angle F2.2 super bright LEICA DC VARIO-SUMMICRON lens with a 5x optical zoom*1making the LUMIX FX700 extremely versatile in low-light conditions and when capturing moving subjects.
“The 24mm ultra wide-angle lens and 5x optical zoom on the LUMIX FX700 makes it a powerful and advanced addition to the FX-Series, known for being slim, sleek and high-performing,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “The LUMIX FX700 offers a complete suite of creative ways to capture superior quality photos and full HD videos in all shooting situations.”
The LUMIX FX700 adopts full touch-screen operation, which allows for Auto Focus (AF) to be set by touching the 3.0-inch, 230,000-dot LCD screen. Once a subject is locked with a single touch, the AF tracking function will follow the subject while moving. With the Intelligent Scene Selector, the camera automatically switches to the appropriate mode according to the subject selected. All menus settings are now available with one-touch control for shooting images and videos.
The LUMIX FX700’s advanced 24mm ultra-wide-angle lens, a rarity for a compact camera of this size, makes it easy to capture many subjects due to the great depth-of-field provided by the extra light. Additionally, photographers now have a wider range of composition possibilities with approximately 213% larger viewing space compared to that of a 35mm camera.
The LUMIX FX700 can also record HD video in the AVCHD format, which allows for almost double the recording time in HD quality compared to the conventional Motion JPEG format. The LUMIX FX700 records in 1920×1080 full HD with enhanced picture quality and Intelligent Resolution technology. Along with this high-quality HD video with a 5x optical zoom*1, the FX700 also features Dolby Digital Stereo Creator to record high-quality audio.
Panasonic’s iA (Intelligent Auto) mode is further advanced in the FX700 with the addition of Motion Deblur mode* by updating the motion detection (Intelligent ISO Control) and brightness control (Intelligent Exposure) to gain the highest shutter speed possible. Combined with the outstanding brightness of the lens and the POWER O.I.S (Optical Image Stabilizer), the LUMIX FX700 reduces any blur either caused by handshake or a moving subject. Intelligent Burst mode now determines the frame rate in burst shooting according to the speed of the subject’s motion, making it easy to capture any image. Included in the iA suite of technologies is: POWER O.I.S., Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control, Intelligent Scene Selector and Intelligent Exposure.
The LUMIX FX700 features the new Venus Engine FHD image processor which includes advanced signal processing capabilities. It also incorporates Intelligent Resolution technology, which examines three areas pixel-by-pixel, to automatically detect and enhance any degradation created during the digital zoom process.
Other features of the Panasonic LUMIX FX700 include:
- Handheld Night Shot: Using the high-speed MOS sensor, this new mode shoots 10 consecutive shots to simulate and detect the perfect shot of any subject while simultaneously fixing the subject’s position. Through the MOS sensor’s short shutter speed, exposure is increased while noise is reduced to create a blurless, beautifully- illuminated night shot without the use of a tripod.
- Battery Life: The high-performance Venus Engine FHD is also highly energy efficient despite its high processing capabilities, extending the battery life up to 300 shots (CIPA) on a single charge.
The Panasonic LUMIX FX700 will be available in black in late-August for a suggested retail price of $399.95. For more information on Panasonic LUMIX digital camera models, please visit: www.panasonic.com/lumix.
*1 Equivalent to 35mm camera: 24-120mm.
*2The picture size may be reduced.
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