Sony A55 stabilized by a Steadicam Merlin from NSF-56k on Vimeo.
Sony Alpha A33 and Alpha A55 Introduction Video
Sony Alpha SLT A55V Sample Images
Sony Alpha A55 Video stabilized by a Steadicam Merlin
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DSLR REDEFINED: SONY INTRODUCES NEW CAMERAS POWERED BY WORLD’S FIRST TRANSLUCENT MIRROR TECHNOLOGY ENABLING SIMULTANEOUS AUTO FOCUS AND CAPTURE IN AN INTERCHANGEABLE LENS DIGITAL CAMERA New Models Offer Continuous Phase Detect AF During 10 fps High-Speed Shooting and Full HD Movie Shooting SAN DIEGO, August 23, 2010 –Sony today introduced two new α cameras (models SLT-A55V and SLT-A33) that adopt Sony’s newly-developed Translucent Mirror Technology™, which achieves the highest-level of auto focus speed for both still image and movie shooting. Translucent Mirror Technology™ provides performance previously unattainable with traditional DSLR technology. Using the new technology, theα55 andα33 models can continuously and quickly focus (with TTL phase-detection) while shooting stills and recording video—even in full HD, allowing desired moments to be captured in tack sharp focus, high-definition video. They can shoot continuously at up to 10 frames per second on theα55 (and up to seven on theα33), achieving shooting speeds that are the fastest in the industry for an APS-C size sensor-equipped interchangeable lens cameras under $1000. “This is the most innovative Interchangeable Lens Digital Camera that Sony has ever created,” said Kristen Elder, director of the digital imaging business group. “Our Translucent Mirror Technology is one of the most significant SLR structural changes in more than a decade.” By displaying the images received by the Exmor™ APS HD CMOS Sensor, picture quality of the camera’s live view image has enhanced drastically. Coupled with the quick and accurate phase detect AF and 100 percent coverage Tru-Finder™ electronic viewfinder, the Quick AF Live View feature has been further advanced.
Translucent Mirror Technology Both cameras are equipped with a translucent mirror, which enables light passing through the lens to be simultaneously received by the image sensor and the auto focus sensor, allowing continuous shooting and continuous focusing at speeds never before possible. The α55 offers the world’s fastest 10 fps high-speed burst shooting with continuous AF (TTL phase-detection) in an interchangeable-lens digital camera with APS-C sensor. Because of its structure, the Translucent Mirror Technology™ does away with the motion of raising and lowering the mirror. The absence of the moving mirror mechanism contributes to making the whole body size significantly compact compared to traditional DSLR cameras. By eliminating the need to raise and lower the mirror between shots, the technology makes it possible to achieve focusing while images are captured. Existing systems can only focus in the interval between image capture, limiting the ability to track fast moving subjects. The cameras also have continuous Advance Priority AE Mode and will automatically adjust for the best exposure to help you get the most professional looking results. High-Speed Capture with Auto Focus Additionally, a newly developed 15-point AF system assures ultra-fast, high precision focusing. The high-speed shooting with continuous Phase Detect AF tracks rapidly moving subjects accurately. You can capture the decisive moments that you might have otherwise missed. Creative Video Capture The continuous phase detect AF also works in movie shooting for the first time in the world. The Translucent Mirror Technology™ also allows the α55 and α33 to be the first cameras to ever maintain continuous phase detection AF while recording Full HD AVCHD video. With fast, precise phase detection AF continually tracking subject movement, even fast action and subjects that move quickly towards or away from the camera are easy to keep in focus. With a large 16.2 megapixel (for the α55) and 14.2 megapixel (for the α33) Exmor™ APS HD CMOS sensor, background defocusing effects can be easily captured. The APS-C sensor size is nearly 20 times larger than a traditional compact camcorders’ 1/2.88 type image sensor, providing more creative control. Compatible with all A-mount lenses, video and photography enthusiasts alike can choose from macro to telephoto lenses to achieve their desired artistic effect. Full-time Live View Full-time Live View offers unprecedented freestyle shooting versatility with fast, precise AF using either the viewfinder or LCD monitor. The α55 and α33 have a fully articulated 3-inch 921,600 Xtra Fine LCD with TruBlack™ technology with 100 percent coverage. The Tru-Finder eye-level viewfinder provides an unprecedented combination of 100 percent coverage and 1.1x magnification for easy and natural framing. By combining Translucent Mirror and Tru-Finder technologies, α33 and α55 are the first interchangeable lens digital cameras to offer movie recording with the familiar eye-level shooting style – a significant advantage in fast moving and extreme lighting conditions (bright sunlight and low-light situations). The variable angle tilt LCD is adjustable to accommodate shooting from low or high angles. The electronic view finder has a high-resolution effective 1.15 million dots conversion Xtra Fine LCD™ display, is bright and easy to see even in low light, has a selectable shooting parameter display and shows the effects of exposure and white balance adjustments.
Advanced Shooting Features With an Exmor™ APS HD CMOS sensor, BIONZ® high-speed image processing engine and ultra-high ISO sensitivity (ISO 100-12,800), the α55 and α33 cameras offer advanced shooting features. These make it easy to get the best shot, even in difficult lighting conditions. Auto HDR shoots and combines three frames into a single high dynamic range (HDR) photo with rich shadow and highlight detail. Multi frame NR shoots and combines six frames into a single photo, enabling smooth low-light imaging at half the noise level. Hand-held Twilight shoots and combines six frames into a single photo, suppressing blur to enable clear night-scene imaging without a tripod or flash. 3D Sweep Panorama™ technology creates two images from a single frame, enabling panoramic photos to be viewed in 3D on compatible 3D systems and other devices that support 3D technology. Using the α55 model, built-in GPS capability enables global positioning coordinates to be recorded along with the date and time. HDMI™ connectivity enables stunningly beautiful PhotoTV HD display of images on compatible Sony BRAVIA® TVs. AUTO+ (Advanced Auto) mode offers the same benefits as Auto mode and more, resulting in cleaner, more dynamic pictures and fewer missed shots. The camera automatically recognizes the correct scene mode, then quickly shoots and combines up to six shots to produce images with greater clarity, optimum dynamic range using Auto HDR technology and lower image noise using 6 shots layering technology. Accessories The new cameras accept both Memory Stick PRO Duo™ (including Memory Stick PRO-HG Duo™) and SD (including both SDHC and SDXC formats) media (all sold separately). With a 30MB per second transfer rate, Sony’s Memory Stick PRO-HG Duo HX offers the best performance of all memory cards whether in continuous shooting mode or transferring data to other media. A new dedicated microphone (models ECM-ALST1 and ECM-CG50) will also be available. Pricing and Availability The α55 and α33 cameras will cost about $750 and $650 (respectively) for the body only and about $850 and $750 (respectively) for the body and 18-55mm zoom lens. Theα33 camera will be available in September and theα55 model will be available in October at Sony Style® retail stores www.Sonystyle.com/retail) and at authorized dealers nationwide. Sony Alpha A33 and Alpha A55 Introduction Video Sony Alpha SLT A55V Sample Images Sony Alpha A55 Video stabilized by a Steadicam Merlin
Latest α (alpha) Offers Full HD Movie Capture, 3D Sweep Panorama and More SAN DIEGO, Aug. 23, 2010 – Sony today introduced an α (alpha) DSLR camera (model SLR-a560) that leverages Sony’s Exmor ™ APS HD CMOS sensor to make it easier for active shooters to get the best shot without missing a moment. Along with the a33 and a55 cameras (also announced today), the α560 model is one of the only DSLR cameras with Multi-frame Noise Reduction, Sweep Panorama™ mode, 3D Sweep Panorama and Full HD 1920×1080 60i video capture. This 14.2 megapixel α560 camera offers the same features of its predecessor, the innovative α550, which introduced Quick AF Live View, 7fps continuous shooting and Auto HDR to the step-up DSLR class. Additionally, Sony is adding to its already strong line-up of more than 30 A-mount lenses with new models made for seasoned photographers and those new to the DSLR space. Today, Sony expands its A-Mount lens line-up for α DSLR cameras with three new lenses—a Carl Zeiss® Distagon T* 24mm F2 ZA SSM (model SAL24F20Z), a DT 35mm F1.8 SAM (model SAL35F18) and an 85mm F2.8 SAM (model SAL85F28). “These new lenses and camera show our commitment to the DSLR market and that we will never stop innovating.” said Kristen Elder, director of the Digital Imaging business at Sony Electronics. “These products complement our overall Sony® Alpha™ lineup, which we are significantly expanding today. The camera offers a choice to those consumers who want to gain the benefits of professional level shooting speed as well as be able to capture video with in a traditional style DSLR.” The α560 camera provides excellent picture quality, particularly in low-light scenarios. A new generation of Sony Exmor ™APS HD CMOS sensor employs low-noise processing for high-quality pictures. The BIONZ ® image processor has color-noise reduction that helps achieve low noise up to ISO 12800, without sacrificing fine detail. Multi-frame Noise Reduction stacks a high-speed burst of six frames, creating a single low-noise exposure that boosts effective sensitivity as high as ISO 25600.
Quick AF Live View With Quick AF Live View, the α560 camera can focus just as quickly in Live View as when shooting through the eye-level viewfinder, which is unlike any other DSLR in its class. Because composing shots on the LCD monitor is becoming increasingly important to DSLR users, Sony has equipped this camera with two Live View functions and a 3-inch (measured diagonally) LCD screen that tilts 90 degrees up or down. The α560 has a high resolution 921,600 pixel Xtra Fine LCD™ display. Sony’s Quick AF Live View uses two sensors to maintain the same focusing speed as with the optical viewfinder. While the speed of Quick AF Live View is ideal for every day shooting, Focus Check Live View enables critical framing and magnification for setting precise focus in macro and tripod shooting. Focus Check Live View mode simplifies critical assessment of the finest image details. A real-time ‘feed’ from the main sensor can be viewed on the LCD monitor, with switchable magnification allowing close-up confirmation of delicate manual focus adjustments. Contrast AF method is selectable in focus check Live View mode. Temporary 7x and 14x zoom views enable you to focus on extremely fine detail while the 1x view shows 100 percent framing in the LCD. Fast Shooting Speeds With its unique sensor-processor combination, the α560 camera is a leader in its class with up to seven frames per second shooting speed for under $1,000. Using the optical viewfinder, you can shoot up to three frames with Quick AF Live View, which helps you capture the decisive moment when shooting fast moving subjects like in sports. HD Movie Recording The α560 α camera offers the extra convenience of high-definition video recording. This model also captures Full HD (1920 x 1080i) video in high-quality AVCHD™ files that can be easily enjoyed on a compatible HD television via the cameras built-in HDMI™ terminal (cable not included). The camera includes built-in stereo microphones for high-quality audio recording. With multi-shot technology, the α560 camera’s high-speed sensor and processor rapidly captures and assembles many frames to realize unmatched low-noise, extended dynamic range, wide panoramas and 3D images. The α560 offers versatile creative control even when shooting movies. Creativity is also enhanced by the ability to apply white balance and Creative Style settings, as well as Aperture Priority (A) mode aperture settings, to movies. What’s more, exposure compensation can be adjusted even while movie shooting is in progress.
Sweep Panorama Technology Featuring Sweep Panorama technology, the α560 model captures breathtaking shots up to 180 degree horizontal or 126-degree vertical shots (18 mm focal length). With 3D Sweep Panorama mode, the camera can shoot 3D panoramic still images with a single lens. The high-speed burst of frames is stitched together using innovative processing techniques to automatically create detail-packed 3D panoramas. These files can be enjoyed in stunning 3D on compatible 3D televisions (other accessories are required). In-Camera High Dynamic Range In-camera High Dynamic Range (HDR) has been further enhanced incorporating three shots. It can capture highlights, midtones and shadows. Unlike HDR features in other DSLR cameras, Sony’s unique positional interpolation technology can overcome slight changes in camera position and align individual shots so that a tripod is not required. The feature handles severe backlighting and other high-contrast scenes like looking out a window into bright daylight. The in-camera auto HDR technology combines the highlight, midtone and shadow detail of three separate captures into one remarkably natural looking image. The α560 offers a maximum Auto HDR range of 6EV. Multi Frame NR is a new function where, when the shutter is released, the camera automatically takes 6 frames at the currently selected shutter speed, aperture, and ISO setting, and then combines them into a single JPEG image with a reduction in noise at the selected aperture and shutter speed that is equivalent to approximately two ISO steps. In addition, ISO expansion achieves class-leading, ultra-high sensitivity equivalent to ISO25600, while accurate subject detection assures high-precision alignment of the 6 frames during compositing. Promotional video of Nikon D3100 A video on you tube with a title Nikon D3100 FullHD Movie
The D3100 is equipped with a new Nikon DX-format CMOS image sensor and a new image-processing engine, EXPEED 2, both developed by Nikon. The CMOS image sensor offers an effective pixel count of 14.2-million pixels (D3000: CCD image sensor with 10.2-million effective pixels) and enables capture of high-definition images exhibiting superior image quality with extremely detailed rendering and rich tones. The camera also makes the most of its standard sensitivity settings up to ISO 3200 (D3000: ISO 100–1600) and additional increases up to HI 2 (ISO 12800 equivalent), with shooting under dim lighting, such as in the evening or indoors, as well as with sports scenes of rapidly moving subjects. 2. A refined Guide mode that is even easier to use Assist images Other new functions built into Guide mode *: 3. Live view mode that allows users to use the camera monitor to easily frame still image or movies 4. D-Movie for recording and editing full-HD movies and AF-F (full-time servo AF) focus mode for movie recording 5. Scene auto selector built in |
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