CANON U.S.A. SHOWCASES AN ARRAY OF PHOTO IMAGING SOLUTIONS AT THE 2010 WEDDING & PORTRAIT PHOTOGRAPHER INTERNATIONAL CONVENTION

LAKE SUCCESS, N.Y., March 8, 2010 – Canon U.S.A., Inc., a leader in digital imaging, will feature various imaging products, from input to output, at this year’s Wedding & Portrait Photographer International (WPPI) Convention at the MGM Grand in Las Vegas, beginning today (booth #401). On display will be the new REALiS SX7 Mark II Multimedia LCOS Projector, three new imagePROGRAF large format printers, in addition to the Company’s award-winning EOS Digital SLR camera line and PIXMA Pro Series Inkjet printers. All products displayed at the show offer wedding and portrait photographers the opportunity to utilize Canon’s technology and innovations to advance the productivity of their business.

“With Canon’s new professional end-to-end workflow solutions, photographic, printing and display equipment, we are in a unique position to equip professionals with everything needed to successfully capture, display, and process event images.” said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. “This venue provides an excellent forum to share our products directly with numerous professional wedding and event photographers.”

EOS-1D Mark IV, EOS 5D Mark II and EOS 7D Digital SLR Cameras

The current lineup of professional EOS Digital SLR cameras empowers wedding and event photographers with high-quality images and functionality, necessary to deliver the ultimate in imaging quality, along with new opportunities to capture full EOS HD video through a variety of Canon lenses. All three recently released models, the Canon EOS -1D Mark IV, EOS 5D Mark II and the EOS 7D Digital SLR cameras feature full 1080 HD video with manual exposure control. The EOS-1D Mark IV is equipped with a completely redesigned 45-Point Autofocus system, fast 10 frames-per-second (fps) continuous shooting, 16-megapixel resolution, outstanding ISO sensitivity and Full HD video recording at selectable frame rates. The EOS 5D Mark II has a large Full Frame CMOS image sensor and a DIGIC 4 Imaging Processor helping to render stunning color reproduction, amazing depth-of-field and fine high-definition detail. The EOS 7D features Dual DIGIC 4 Imaging Processors, advanced 19-Point Autofocus system, a large APS-C–sized CMOS sensor and an amazing eight fps image capture, helping to secure those memorable shots that happen in an instant.

imagePROGRAF iPF8300, iPF6350 and iPF6300 Printers

The Canon imagePROGRAF large format models, the 44-inch imagePROGRAF iPF8300 and the 24-inch imagePROGRAF iPF6350 and iPF6300 printers, are designed for precise, ultra high-quality print performance and increased productivity. To enhance its available color spectrum, the new Canon imagePROGRAF models feature a revolutionary 12-Color LUCIA EX pigment ink set, increasing the achievable color gamut by approximately 20 percent from the previous imagePROGRAF iPFx100 series and enabling over 90 percent coverage of PANTONE ® * colors. To expand print options and improve proofing capabilities, the iPF8300, iPF6350 and iPF6300 come bundled with a new Print Plug-In for Photoshop®, Digital Photo Professional and support for Adobe Color Management Module, enabling features such as Black Point Compensation. Coupled with Canon’s new LUCIA EX ink set and advanced media capabilities, the new imagePROGRAF models represent an ideal solution for the graphic, fine art, photography and proofing markets.

PIXMA Pro9500 Mark II and Pro9000 Mark II Photo Printers

The Canon PIXMA Pro9500 Mark II Photo Printer features 10 pigment based ink colors – photo black, matte black and gray as well as cyan, magenta, yellow, photo cyan, photo magenta, red and green – allowing users the benefit of a wide color gamut for stunning color prints, as well as three levels of black for true black-and-white photographs. Designed for the pro and “pro-sumer” photographers, the PIXMA Pro9500 Mark II provides outstanding resolution and droplet control utilizing Canon’s double-encoder system to produce high-quality portfolio pieces or gallery-quality prints for the marketplace. The eight-color-dye based PIXMA Pro9000 Mark II Photo Printer’s impressive quality and speed are the result of the Canon FINE print head technology coupled with the Company’s high-performance, high-density 6,144-nozzle print head, which is capable of producing nearly invisible ink droplets of two-picoliters.

REALiS SX7 Mark II Multimedia LCOS Projector

Introduced today, the Canon REALiS SX7 Mark II Multimedia LCOS Projector is ideal for photographers and those with discerning image quality needs. This new model offers a remarkable 4000 lumens of brightness and advanced LCOS technology, delivering film-like photos and video with fine details and exceptional color reproduction. The REALiS SX7 Mark II also features an advanced 6-axis color adjustment function and Canon’s enhanced color management mode known as “Photo Image Mode.” This special mode further enhances end-users capabilities to improve the faithfulness of their projected images by fine-tuning the color levels and color temperature. Additionally, the Photo Image Mode allows end-users to adjust for ambient lighting conditions based on the type of lighting present (Tungsten, Fluorescent and Fluorescent H) and intensity (Low, Medium or High). With the Photo Image Mode, images can be projected in the toughest conditions because users can make the necessary changes to ensure optimum color reproduction and image quality. The SX7 Mark II also supports both Adobe RGB and sRGB color spaces. The high brightness advanced LCOS technology and color management capabilities help make this projector a must-have for photographers working in a studio environment, lecture hall or at wedding-related events.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with global revenues of US $35 billion, is listed as number four in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2009 list, and is on the 2009 BusinessWeek list of “100 Best Global Brands.” Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei.