According to the latest rumors surfaced over the web, Canon is about to announce a new entry-level full-frame Mirrorless lens this month, the Canon RF 24-50mm F4.5-6.3 IS STM Lens. Well, we do have a super outdated Canon EOS Rp waiting for an update, and if you want to have an affordable kit zoom lens then the most affordable lens we have in Canon is RF24-105mm f/4-7.1 IS STM (Amazon.com | B&H Store). So, while adding one more entry-level lens to RF Mount they want to make a wider reach to the consumer base.
Take a look at the article we have published yesterday “Canon to Expand EOS R Mirrorless Camera Range in 2023 | Canon EOS R Mark II Coming?”. In that article, Canon wrote “expand our market share and maintain high profitability by building a more robust EOS R system lineup” the line suggests that Canon is planning to announce a new camera model or models that will attract and expand the user base of interchangeable lens cameras. This could mean that the new model may have features aka specifications that will appeal to a broader range of users, beyond just professionals and advanced amateurs. Read more here
It was a very clear indication from the text that this year in 2023. Canon will put more focus on expanding its consumer base rather than focusing on professional solutions. Now, not only this lens, we do hope and expect this year Canon will also update its entry-level line-up too which includes Canon Rp (Canon Rp mark II or Canon R9) and Canon EOS R update (Canon EOS R Mark II or Canon R8).
Also see Canon Upcoming Cameras 2023
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source CR.com
Wow could they release a more pathetic lens! 50 f/6.3, Canon is in a 1 horse race to the bottom and will takes all three medals. Their lens strategy is pathetic.
Canon, please finally release some nice smaller mid-range zoom, like the 28-70 f/4 or 24-70/f4. For enthusiastic amateurs, it is difficult to choose between large, heavy and expensive L lenses and entry level plastic lenses with dim-dark speed and vignetting that looks like the light at the end of a long tunnel.