Canon’s overall image division performed very well in the past; the business unit saw an 8.8% increase in sales, reaching 937.4 billion yen compared to the previous term.
Canon’s Imaging Business Booms
The key points that reflects the strong financial results from the report
- 8.8% increase in sales, reaching 937.4 billion yen.
- Success is driven by the launch of the EOS R5 Mark II and EOS R1.
- Growth in interchangeable-lens and network camera sales.
As for interchangeable-lens cameras, in August and November of last year, we launched new mirrorless cameras, namely the “EOS R5 Mark II,” a new mainstream model for professionals and enthusiasts, and the “EOS R1,” our flagship model, respectively. As a result, we maintained mirrorless camera sales growth as unit sales exceeded those of the previous term. The sales of interchangeable lenses also increased due to sales growth in high-value-added cameras, which led to net sales growth in the camera category overall. The network camera market keeps on growing with a continued focus on the security field. Sales of network cameras were sluggish in the first quarter due to inventory adjustments. However, after inventory adjustments were completed, we firmly secured growing demand by leveraging our powerful sales channels in Europe and the United States. As a result, we posted growth in both network camera hardware and software sales, which led to double-digit net sales growth also in this term. As a result, on a consolidated basis, sales for this business unit increased by 8.8% to 937.4 billion yen in comparison to the previous term
Toward Further Growth by Canon
Accelerating growth by creating attractive products and responding to increasingly diverse needs
As for digital cameras, it is important for us, as a leading company of cameras, to continue to provide attractive products to users, including younger generations, and to stimulate the market going forward. Canon will offer a lineup that satisfies both the demand for still image photography from professional photographers and camera enthusiasts, and for diverse video recording from social media users.
Demand for network cameras for surveillance applications continues to increase to ensure safety and security against disasters and crimes. At the same time, the need for in-store marketing and for production control at manufacturing sites is growing. Canon will accelerate its growth by responding to diversifying demand.
Next Stop: Video-Centric Growth
Take a look at the Canon’s strategic focus moving forward, the key points mentioned in the text are explained below
- Canon is actively targeting younger users and social media creators.
- There’s a shift toward diverse video recording needs.
- Canon aims to balance traditional photography demand with growing video content creation trends.
Canon Future Growth talks, as per the company text, Canon is focused on products that address the increasingly diverse needs of users. In the digital camera segment, the company aims to appeal to both professional photographers and enthusiasts with high-quality still image options, while also targeting younger generations and social media users with strong video capabilities.
As expected, we have seen the Canon R50V camera at the beginning of 2025, and now, for sure, we will see more market-driven announcements related to high-grade video dedicated consumer mirrorless cameras.
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