According to the latest rumors surfaced over the web, the Fuji X-H2 camera coming in Q4 of 2022. With a brand new 40MP BSI CMOS sensor, the recently announced X-H2s use a 40Mp stacked CMOS sensor. It’s really very good news. But what will happen to X-T5?, let’s discuss
But, if Fuji X-H2 Comes in Q4 of 2022, then we have two possibilities left for X-T5
1. Fuji will announce an X-T5 camera in 2022, with a subtle upgrade. (I don’t think so)
2. or they will delay the announcement to 2023
Fuji will protect the sales of Fuji X-H2s and X-H2 cameras, In general camera, makers keep a few months of the gap in between two cameras announcement with similar price ranges/tags to avoid the inner sales cannibalization
If Fuji Wants to announce both Fuji X-T5 and X-H2 cameras at the end of 2022, they have to keep significant amount of difference in core spec of at least the X-H2 and X-T5 camera. So, that they that can preserve the pride & Sales of the XT series flasghip camera and also allow an affordable option for beginner cinematographers with X-H2.
Fuji will never take the risk of announcing two different models (Fuji X-H2 and X-T5) with almost 90% same core specs in the same time frame. They will eat up each other’s sales. That’s what we call it self product cannibalization / a marketing blunder.
As per rumors, the X-H2 camera is coming with 40Mp BSI CMOS sensor. Now, the only option left for Fuji is to delay the X-T5 announcement for few months (a smart move that we are expecting).
Fuji X-T5 Coming in 2023?
Yes, we may see Fuji X-T5 in Feb of 2023 (or in the later part of 2023). Fuji has two options, either cripple the core specs of one camera out of two or delay the announcement of the X-T5. And I do believe Fuji will select the 2nd option.
It all started with the Fuji X-T1 16mp X-Trans sensor – and now we are expecting Fuji X-T 5 camera arrives with a 40MP Sensor. But, when?
Camera model name | Year of arrival |
Fuji X-T1 | 2015 (Aug) |
Fuji X-T2 | 2016 (July) |
2017 | |
Fuji X-T3 | 2018 (Sep) |
2019 | |
Fuji X-T4 | 2020 (Feb) |
2021 | |
2022 | |
Fuji X-T5 | 2023 (Feb) |
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I think if they did announce stock will be an issue with the shortages of chips atm.
They can’t even produce enough cameras atm, try finding a xe4 in a shop in Australia, all are on back order until end august.