BAD News - Nikon cancelled the release of the DL series camera.

Nikon was delaying those compact camera shipping from past 1 year. Every time they were continuously delaying the camera announcement without any official confirmation. Finally, the BIG BAD news arrived today that Nikon cancelled the release of the DL series camera.

What a sad journey with a bitter end, I do remember the moment when first Nikon DL camera image was leaked.

Initially Nikon said the camera is delayed due to  serious issues with the integrated circuit for image processing built into the three new premium compact cameras.

After that we have received multiple reports [see here and here]  that Nikon DL is coming, but none of them were true.

Finally Nikon said that they cancelled the DL product announcement. They feel the product has become outdated and due to “profitability concerns” they postponed DL series.

Press Release – Nikon cancelled the release of the DL series camera

Cancellation of release of the DL series of premium compact cameras

February 13, 2017 TOKYO – Nikon Corporation announced today that sales of the long-awaited DL series of premium compact camera, the DL18-50 f/1.8-2.8, DL24-85 f/1.8-2.8, and DL24-500 f/2.8-5.6, will be canceled.

A June, 2016 release was originally planned for the DL series. However, with the identification of issues with the integrated circuit for image processing, release of the three cameras was delayed indeterminately.

Since then, everyone involved has worked very hard to develop products with which our customers will be satisfied. However, it has been decided that sales of the DL series will be canceled due to concerns regarding their profitability considering the increase in development costs, and the drop in the number of expected sales due to the slow-down of the market.

We sincerely apologize to all those affected by this decision, especially those customers who waited so long for the cameras to be released, retailers and others whose business will be affected, for the inconvenience this decision may cause.

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