LUMIX DMC-FX75 (FX70)

The Ultimate Hybrid Slim and Stylish Digital Camera DMC-FX75(FX70) Featuring F2.2 Super Bright 24mm Ultra Wide Angle LEICA DC VARIO-SUMMICRON Lens* Recording HD Movie in AVCHD Lite.

Panasonic is pleased to introduce the new LUMIX DMC-FX75(FX70) with F2.2 super bright 24mm ultra wide angle LEICA DC VARIO-SUMMICRON lens with 5x optical zoom* to the world acclaimed slim and stylish FX series. The 14.1-megapixel DMC-FX75(FX70) is now truly a hybrid camera that records high quality HD movie long time in AVCHD Lite.

The iA (Intelligent Auto) mode — a hallmark of LUMIX — is further advanced with the inclusion of the new Motion Deblur mode** by updating the motion detection (Intelligent ISO Control) and brightness control (Intelligent Exposure) to gain as high shutter speed as possible. Combined with the outstanding brightness of the lens and the POWER O.I.S. (Optical Image Stabilizer), the DMC-FX75(FX70) thoroughly prevents any kind of blur — whether out of handshake or the subject’s motion. The POWER O.I.S., Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control, Intelligent Scene Selector and Intelligent Exposure work appropriately just by entering the iA mode for any user to take beautiful photos with maximum ease.

The new image processing LSI, the Venus Engine HD II, assures high picture quality in both photo and movie recording. It also compiles the Intelligent Resolution technology to perform the optimum signal processing depending on the part of a picture to give a whole image outstandingly natural clearness with fine details. The powerful 5x optical zoom* can be increased its power to 6.5x equivalent with the Intelligent Zoom function taking advantage of the Intelligent Resolution technology maintaining the picture quality even using digital zoom. The Sonic Speed AF in the DMC-FX75(FX70) features its speed. Combined with a quick start-up, this gives the DMC-FX75(FX70) super high speed response that helps to catch even the most fleeting photo opportunities. The battery life is also as powerful as approx. 360 pictures (CIPA) shooting thanks to the highly energy efficient image processing LSI, the Venus Engine HD II.

Now the 3.0-inch large Intelligent LCD offers full touch control and easy view both in shooting and playing back images. You can not only set the menu or the focus on the intended subject but also release the shutter subsequently.

In a high grade rounded profile of high-quality aluminum texture, the slim, ultra compact DMC-FX75(FX70) promises excellent versatility and dramatic reduction of misshots by a host of advanced technologies.

*Equivalent to 35mm camera: 24-120mm.
**The picture size may be reduced.

1. Newly Developed F2.2 LEICA DC VARIO-SUMMICRON Lens
– the Brightest in Class – with 24mm Ultra Wide-Angle and 5x
Optical Zoom

The DMC-FX75(FX70) packages a high quality LEICA DC VARIO-SUMMICRON lens that boasts an astonishing brightness of F2.2, like no other stylish compact digital cameras. The F2.2 lens is about 1.6x brighter than the F2.8 lens, itself generally considered a bright lens. It lets DMC-FX75(FX70) shoot at higher shutter speed and capture stunningly clear, sharp, blur-free images in lower lighting situation. Together with the anti-blurring function in the iA mode, DMC-FX75(FX70) never allows any subject to be blurred. This advanced lens also makes it easy to produce beautiful photos with pleasing soft background focusing thanks to the shallow depth of field provided by the extra light.

Also, the 24mm ultra-wide-angle lens – rare on a compact camera – gives photographers a wider range of composition possibilities with approx. 213% larger viewing space compared to that of 35mm camera. The super-high-quality LEICA DC VARIO-SUMMICRON lens minimizes distortion at the wide end.

The lens unit consists of 7 elements in 6 groups with 3 aspherical lenses with 5 aspherical surfaces. In addition to the 0.3mm super thin aspherical lens and 0.3mm thin spherical lens, another aspherical lens is designed to be as thin as 0.4mm, which results in the realization of F2.2 brightness and 24mm ultra wide angle of view at the same time. This advanced lens unit passes Leica’s stringent standards and delivers an exceptional optical performance with its minimal distortion and chromatic aberrations while suppressing ghosting and flaring.

Thanks to the newly incorporated Intelligent Resolution technology, the Intelligent Zoom is available with the DMC-FX75(FX70) which extends the zoom ratio by approx. 1.3x maintaining the picture quality even using a digital zoom. This means the 5x optical* can virtually extend to 6.5x equivalent. Furthermore, the Extra Optical Zoom function that extends zoom power to 10.5x (at 3-megapixel resolution) by using the center part of the 14.1-megapixel high resolution CCD to bring subjects even closer.

*Equivalent to 35mm camera: 24-120mm.

2. Take Motion Picture Recording to the Next-Level with New Generation AVCHD Lite and iA (Intelligent Auto) Mode

In addition to Motion JPEG images, the DMC-FX75(FX70) can record high-definition motion picture in AVCHD Lite finally. It features almost doubling the recording time in HD quality compared with the conventional Motion JPEG format. The picture quality is greatly enhanced thanks to the Intelligent Resolution technology. The DMC-FX75(FX70) also features Dolby Digital Creator to record high quality audio.

Now on the DMC-FX75(FX70), the popular iA (Intelligent Auto) is also available in motion image recording. The AF Tracking function that can lock onto the subject to keep it in focus even it moves is now available in movie recording, too. The POWER O.I.S. (Optical Image Stabilizer), Face Detection, Intelligent Scene Selector and Intelligent Exposure also support shooting beautiful movie with ease. The Intelligent Scene Selector automatically switches between Normal, Portrait, Macro, Scenery, and Low Light modes according to the situation to optimize visual quality.

The 5x optical zoom is available in movie recording, too. With the newly added Video Divide function, users can divide the video into two sections to shorten or delete the unwanted part on the spot in the camera. You can cut out a clear still image from a movie in the camera thanks to the Intelligent Resolution technology. A Wind Cut function is also available to block out most of the noise from background wind.

3. The Evolving iA (Intelligent Auto) Mode Makes
Every Photo Blur-less

Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. In the iA mode, the camera does all the work, leaving you free to compose shots and capture moments. Just press, aim and shoot.

With the DMC-FX75(FX70), the Motion Deblur mode* is newly added to prevent blur even more powerfully. The mode is a comprehensive integration of Intelligent ISO Control which automatically adjusts ISO setting and shutter speed according to the subject’s movement and the advanced contrast control system of Intelligent Exposure that also optimizes the exposure to prevent over/under exposure part in a picture. The camera judges the appropriate shutter speed to suppress the motion blur according to the movement of the subject. The shutter speed rises as high as possible activating the high sensitivity recording by pixel mixed readout method. Combined with the outstanding brightness of the lens and the POWER O.I.S., the DMC-FX75(FX70) thoroughly prevents any kind of blur — whether out of handshake or the subject’s motion.

The Face Recognition function remembers registered faces to give an appropriate AF/AE on the people while removing the unwanted red-eye. The Intelligent Scene Selector, which automatically selects whichever of 6 Scene modes — Macro, Portrait, Scenery, Night Portrait, Night Scenery and Sunset — that best suits the shooting situation.

In addition, the Intelligent Resolution technology is always activated in the iA mode which results in the clearer and higher picture quality in every photo and movie with extended zoom range equivalent to 6.5x optical zoom by the Intelligent Zoom.

Once you enter the iA mode, these functions happen automatically together with other powerful shooting-assist functions — AF Tracking, Intelligent ISO Control and Intelligent Exposure — so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

The Happy mode, a color mode option in the iA mode, optimizes color, saturation and brightness to make both photos and movies more vivid and true to the color of the scene you memorized.

*The picture size may be reduced.

4. The Intelligent Resolution Technology Compiled
in the New Venus Engine HD II Assures High Picture Quality
for Both Photo and Movie

The high-speed, high-performance Venus Engine HD II is newly incorporated in the DMC-FX75(FX70) to enable the recording of beautiful photo and high-definition movie with higher quality signal processing including the Intelligent Resolution technology.

With the Intelligent Resolution technology, 3 areas — outlines, detailed texture areas and soft gradation areas are automatically detected. The outline parts are enhanced effectively to give edges more clearness while giving a moderate accentuation to the texture areas to look more finely detailed. To the soft gradation part, superior noise reduction process of the Venus Engine HD II is applied to make it smoother. Apart from the uniform enhancement of sharpness, the innovative technology, Intelligent Resolution, precisely performs signal processing pixel by pixel in the most effective way for it. As a result, images are naturally clear and crisp in both photo and movie recording.

The Intelligent Resolution technology also realizes Intelligent Zoom, which virtually extends the optical zoom ratio to its approx. 1.3x equivalent maintaining the picture quality even combining the digital zoom. Details of an image in high sensitivity recording tend to be lost in the noise reduction process; however, the Intelligent Resolution works to keep them.

At the same time, the multi-task image-processing engine Venus Engine HD II supports a super-fast response time. The shutter release time lag is as short as approx. 0.005 second and the camera’s quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities together with the Sonic Speed AF (Auto Focus). The high performance Venus Engine HD II is also more energy efficient compared with the conventional Venus Engine HD, extending the battery life up to 360 shots (CIPA) per a single charge.

5. The Intuitive Touch-Control Shooting on the Large,
Easy-to-see LCD

The DMC-FX75(FX70) adopts full touch-screen operation. AF is immediately set to the subject by just touching it on the 3.0-inch large, 230,000-dot LCD and you can even release the shutter.

Once you lock on the subject by a touch, the camera tracks the subject with the AF tracking function even if it moves. With the Intelligent Scene Selector in the iA mode, the camera automatically switches to the appropriate mode according to the subject touched. For example, a touch on a human face switches to the portrait mode and a touch on the background or scenery to the scenery mode while a touch on the subject close to the camera to the close-up mode. All menu setting is now available with touch control. In the shooting screen you can directly touch the icon to change its setting quickly.

The touch-screen operation excels not only for shooting but also for playing back images with outstanding visibility. You can play back the image you want out of hundreds of stocks by touching in the thumbnails. To play back images one by one in order, you can drag the image over the screen with a finger to browse the collection of photos as you flip over the pages of the book. Max. 16x of enlargement is also operated easily with touches.

The screen brightness automatically adjusts in 11 steps as the surrounding brightness level changes, ensuring easy visibility at all times. The 3.0-inch large screen reflects fine details, making it easy to check the focus before shooting. It also serves as a small photo and video viewer, allowing the user and friends to enjoy viewing the still and motion images together.

6. Exciting Options to Expand the Fun of Photography
in the High-Definition Era

All LUMIX cameras can take 16:9 HD (High Definition) quality photos that perfectly fit a wide-screen HDTV for full-screen viewing. You can enjoy slideshows of photos taken with the camera in stunning HD quality by inserting an SD Memory Card into the VIERA Image Viewer (SD Memory Card slot) with VIERA HDTV.

The new DMC-FX75(FX70) even records dynamic HD movie in 1280x720p at a smooth 30 fps, in addition to WVGA (848×480) and normal VGA (640×480). You can use an optional mini HDMI cable to output the still and motion images you took from the DMC-FX75(FX70) directly to play back them on the TV for VIERA Link. You can take maximum advantage of LUMIX camera’s playback functions including the slideshow in which both still and motion images integrated in the timeline, category playback according to the scene mode you used or calendar display and so on. All control is possible using only the TV’s remote control.

In addition, with the included software PHOTOfunSTUDIO 5.0 HD Edition, it is easy to view and edit your recorded contents. You may also choose to upload your videos to YouTube or burn them to a DVD disc for archiving.

·Motion images can be recorded continuously for up to 15 minutes in some countries.
·Continuous recording exceeding 2GB is not possible when recording motion JPEG. Remaining time for continuous recording is displayed on the screen.
*SD Speed Class is the speed standard regarding continuous writing.
*Use a card with SD Speed Class with “Class 4” or higher when recording motion pictures in [AVCHD Lite]. Also, use a card with SD Speed Class with “Class 6” or higher when recording motion pictures in [MOTION JPEG].
*SD Speed Class is the speed standard regarding continuous writing.

7. Other Versatile Functions Adding to the Photographic Enjoyment

The Cosmetic mode, featured the DMC-FX75(FX70), allows to take portraits with favored skin color (soft skin, natural skin, summer look) and degree of transparency of skin detail (low, standard, high). This makes it possible to take portraits with different impression of skin, for example, you can look yourself suntanned even if you’re not or you can defocus the unwanted wrinkles or mottles like having an underlight for studio photoshooting.

With the DMC-FX75(FX70), the 1:1 square format is available for photo recording in addition to the conventional aspect ratios of 4:3, 3:2 and 16:9.

About Included Software PHOTOfunSTUDIO 5.0 HD Edition

The latest version of exciting software PHOTOfunSTUDIO 5.0 HD Edition comes bundled with DMC-FX75(FX70). With quick start-up and fast read-in of images, the PHOTOfunSTUDIO 5.0 HD Edition makes it possible to sort and organize photos not only of those newly taken but also of those stored in your PC. The Face Recognition function that recognizes the faces in the picture to automatically sort the photos by the registered faces without picking out each photo one by one when you only want pictures of a specific person. You can also enjoy slideshows with a variety of effects and use your iTunes music library as background music. Motion pictures can be uploaded directly to YouTube using the built-in YouTube uploader even in HD (High Definition) quality. It also lets you create a 360-degree rotation panorama file in MOV, which is especially easy if Panorama Assist mode in the camera is used. Experience and feel the outstanding benefit of the PHOTOfunSTUDIO 5.0 HD Edition. It will surely allow you to view, edit and archive your captured photos and motion pictures with greater ease and fun.

*Leica is a registered trademark of Leica Microsystems IR GmbH.
*The LEICA DC VARIO-SUMMICRON lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards.
*Dolby and the double-D symbol are trademarks of Dolby Laboratories.
*HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
*YouTube is a trademark of Google Inc.
*All other company and product names are trademarks of their respective corporations.
*This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
*Some accessories are not available in some countries.
*The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
*Design and specifications are subject to change without notice.