Insta360 online pre-orders began on May 18, 2026, at 18:00. In mainland China, this clearly indicates that the global announcement of the camera will happen soon, within one or two weeks from now, and will also soon become available for pre-order in major USA-based retail outlets.
If you’ve been following thenewcamera.com (our website), we are covering the Insta360 Luna (from NAB 2026 hands-on previews to the recent US pricing shock), and we have also published the unboxing video of the Luna Ultra on our website. This is the moment the hype turns real. While global pre-orders are still weeks away, the China-exclusive campaign offers serious perks that could influence early availability and even grey-market strategies.
In this detailed guide, we break down exactly what the pre-order bundle includes in the package and what it means for buyers outside China. (Means in the United States of America and other countries)
Pre-Order Details: How It Works Right Now
We are just putting all the details here to make the entire article more authentic, and if someone is really interested in getting one in China, they can surely have it. But, we do know in USA, people ware waiting for Luna Ultra’s official debut, to get their hands on the Dual-Lens camera setup asap.
The Luna (Luna Series Blind Booking Campaign) is live on official channels only:
- Insta360 official mall
- Tmall flagship store
- JD.com
- Douyin (TikTok China)
- Authorized offline stores across mainland China
Entry Cost: Just ¥99 (fully refundable deposit).
This is not the final payment, but as usual, it preserves your space in getting one – it simply locks in your qualification token amount for the exclusive benefits. You’ll be notified later to complete the balance once full pricing and stock are confirmed.
Campaign Status (as of May 21, 2026): Still open and expected to run until further notice or until first-batch allocation fills up.
And the best Part is that those who are pre-ordering the INSTA360 LUNA ULTRA are getting lot of free stuff and plans specifically arranged for the first lot of pre-orders. Chinese makers always do so to attract the vast majority of early onset buyers during the product release
Blind Pre-Order Perks (100% Confirmed)
Here’s exactly what you get by joining the blind pre-order:
- Raffle for ¥448 Care Worry-Free Plan + Gimbal Accessory Limited-quantity prize draw. Winners receive a one-year comprehensive replacement plan plus a premium gimbal accessory/service package. Activates only after final payment.
- “I Want the Current Model” Li Xian Limited Collectible Card Say or enter the code phrase “I want the current model” or “I want the pre-order/current version”) in the order notes (online) or tell the staff in-store. This unlocks the exclusive Li Xian limited-edition collectible card — a brand ambassador tie-in with high collector value. Note: This is the blind-pre-order-specific design, different from the regular first-sale version.
- Priority First-Batch Pickup/Shipping Rights Earliest access to the initial production run (expected shipping June 2026). Order sequence determines delivery priority.
- 1-on-1 Expert Guided Tutorial Free personalized session (in-store or online) covering setup, Insta360 App integration, shooting modes, and advanced features.
- First-Batch New Product Qualification Guaranteed spot in the launch wave before general sale.
Important: All perks are for mainland China only, and not for the United States of America or any other Global or Asian Countries. Also, people from Hong Kong, Macao, Taiwan, and international buyers are not eligible for this campaign.
China Pricing vs International Pricing: The Big Contrast
Insta360 CEO Liu Jingkang has publicly confirmed that China domestic pricing will be significantly lower than overseas MSRP to subsidize the home market.
- Rumored China pricing (post-CEO clarification): Expected to be aggressive and competitive with DJI Osmo Pocket 4/Pro.
- US/EU pricing (confirmed by CEO): – Luna Ultra body-only: ~$780 USD – Full Creator Bundle/Kit: ~$960 USD
This regional pricing strategy has already sparked major discussion (see our earlier article: Insta360 Luna Ultra US Pricing Shock).
Early blind pre-order participants in China could end up with the best value — especially if they plan to import or resell.
USA and Global Launch Timeline: What International Buyers Should Do
- Expected global pre-order/launch: Late May to early June 2026
- No official English-language pre-order page yet on insta360.com
- Watch for announcements on the global store
If you’re outside China and want the best deal, options include:
- Waiting for official global release
- Monitoring grey-market imports (with warranty risks)
- Using the China blind pre-order perks via a buying agent (advanced users only)
We do believe the latest, marketing done by INSTA360 for The Insta360 Luna blind pre-order is a smart hype-building move that rewards early China-based fans with real value and collectables. For global creators, it’s the clearest signal yet that the official launch is imminent.
The article “Insta360 Luna Pre-Order Now Open in China” was written by thenewcamera.com team on7:05 pm, Thursday, 21 May 2026, Greenwich Mean Time (GMT)| You can also follow us on Our Official Social Media Handles FACEBOOK | TWITTER | INSTAGRAM > get live news — > DJI Rumors
Source: Insta360 Official Website of mainland china
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