According to a recent interview published by Chinese media, Senior General Manager Zhang Hongtu of the Imaging Information Business Department of Canon China has indicated that Canon’s “Youth Dedicated Mirrorless” series is projected to account for over 60% of Canon’s total camera unit sales in China this year, based on a market sales forecast. This projection highlights Canon’s strategic focus on appealing to a younger, social media-savvy audience.
Canon’s micro audience, largely consisting of young content creators active on social media platforms, has shown a strong preference for compact, entry-level APS-C mirrorless options. These models, including the EOS R7, EOS R10, EOS R50, and EOS R100, are designed to support content creation on the go. This series alone is forecasted to comprise over 60% of Canon’s camera unit sales in China, underscoring Canon’s dedication to meeting the needs of China’s vibrant, young creator community.
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source camerabeta
