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Pre-order Sony A37 and NEX-F3

Sony A37 and Sony NEX-F3 is now available for pre-order,  use the link below to pre-order your new A37 DSLR or Mirrorless NEX-F3.

Pre-order Sony A37 at B&H
Sony A37 with 18-55mm Lens
Sony A37 with 18-135mm Lens

Pre-order Sony NEX at B&H
Sony Alpha NEX-F3 with kit lens (Black)
Sony Alpha NEX-F3 with kit lens (Silver)

Sony A37 - Affordable Entry Level fixed-mirror DSLR

Sony A37Sony today announced SLT-A37 today, the A37 arrived to replace the Sony A35 camera, the A37 features 16.1 Megapixel Exmor APS-C CMOS sensor, Sensor-shift image stabilization and ISO range of 100 – 16000 and Articulating 2.7″ LCD display with 230,400 pixels. The A37 have 15-point AF system with 3 cross-type sensors and Continuous shooting speed of 7 fps (Max) or 5.5 fps at full resolution, the new camera also features Auto Portrait Framing and Clear Image Zoom technology, you can do Fun Sweep Panorama feature, for 2D and 3D .

The A37 comes at affordable price of $600 with 18-55mm kit zoom lens

Alert: Sony A37 available for pre-order at  B&H Store at $598

Major Features of Sony A37 SLT

  • 16.1 Megapixel Exmor APS-C CMOS sensor
  • 15-point AF system with 3 cross-type sensors
  • ISO range of 100 – 16000
  • Sensor-shift image stabilization
  • Articulating 2.7″ LCD display with 230,400 pixels
  • Electronic Viewfinder (TruFinder) @ 1.44 million dots, 1.15X magnification
  • Continuous shooting 7 fps
  • Clear Image Zoom, focus peaking and Auto Portrait Framing Technology.
  • Fun Sweep Panorama feature, for 2D and 3D
  • Full HD video at 1080/60i or 1080/24p with stereo sound and continuous AF
  • Stereo mic input, HDMI output
  • Support for both Memory Stick Pro Duo and SD/SDHC/SDXC cards
  • Uses NP-FW50 lithium-ion battery, 500 shots per charge with LCD

Sony A37 Back

Sony A37 Leaked Images

Now after Sony NEX F3 its time for Sony A37, Sony A37 images captured at Sony Partners Conference 2012 event in Jakarta, 27 April 2012., same Indonesian website yangcanggih leaked images of upcoming Sony A37 camera.

Sony Alpha A37 will come with a 16 megapixel sensor and Articulated LCD screen, the overall physical design of the Sony A37 is more ergonomic and look similar to Sony A65 and Sony A77, but the navigation buttons of the Sony Alpha A37 is still similar to the Sony Alpha A35.

The New Sony A37 now have Auto Portrait Framing technology similar to recently announced Sony A57 SLT, the overall in-camera picture effect is also increased to 15 compared to 11 picture effects of Sony A35.

Sony A37

Sony A37 2

Sony A37 3

Sony A37 Back

image news src – yangcanggih and SAR

Sony A37 and NEX-C3 Successor Coming Soon

Sony about to make a new product announcement within few weeks, according to latest rumors from SAR, Sony will announce A37 and NEX-C3 successor soon (within few week). We have no specification details or announcement date yet, we will update you soon as we get any information.

Sony may also show its Full-Frame SLT prototype to the world, like they did with the A77 months before the real announcement.

See more – latest products from sony
On march 13th Sony announced Sony A57 SLT, for more visit this page

Sony 18-135mm f/3.5-5.6 lens image leaked

Upcoming Sony 18-135mm f/3.5-5.6 lens image leaked by a japanese website, the lens will feature metal mount and designed for Sony Alpha cameras with APS-C sensor.

news & img src –

Sony A57 vs. Sony A55

Sony A57 vs Sony A55Sony A57 is a successor of A55, It comes with many new features and improved body grip and design, read the comparison review of Sony A57 vs. Sony A55 for more details.

Sony A57 vs Sony A55 comparsion review

Sensor and Megapixels: The new Sony A57 uses new 16.1 megapixel CMOS sensor (same as Sony NEX-5N), you get standard ISO range of 100-16000 and expandable up to 25600.

The new AF system : The A57 model shares the more expansive A65 15-point AF system with three cross sensors delivering fast, accurate TTL phase detection autofocus. Newly enhanced Object Tracking AF keeps faces or other selected objects in sharp focus .

Shooting speed:  Sony A57 canon shoot 8 megapixel still at 12 fps with continuous auto focus and auto exposure with fixed aperture, at 8fps you get full 16.1 megapixels resolution.

Video: The Sony A57 comes with full control over P/A/S/M shooting modes  and uses the latest AVCHD 2.0 codec for video recording, Full HD resolution movies can be captured with 60p and 24p frame rate.

Improved body grip and design similar to more costly Sony A65.

New features:

New Portrait Framing technology is introduced in Sony A57, Using face detection and the compositional ‘rule of thirds,’ the camera identifies a subject’s position, trimming the scene to create tightly framed, professional-looking pictures in portrait or landscape orientation while maintaining a copy of the original image.

2x Clear Image digital zoom technology
doubles the effective magnification of your lens. The camera uses Sony’s “By Pixel Super Resolution Technology” to ensure that cropped and zoomed images retain full pixel resolution.

Conclusion: Buy Sony A57, Sony A57 is a clear balance of technology and price.

Sony A57 have no in camera GPS but comes at same price as A55 with new image sensor, fast image processor, and you get full control over P/A/S/M modes while video shooting, the new camera also features New Portrait Framing technology  and 2x Clear Image digital zoom.

Pre-order details


Pre-order Sony A57 from Amazon


Pre-order Sony A57 (body only) at B&H

Pre-order Sony A57 with 18-55mm lens at B&H

Leaked image of Sony A57

Sony A57

Update: Sony A57 Announced

First leaked image of Sony A57 appeared on, the expected announcement date of Sony A57 SLT is March 3, 2012, Sony A57 will have NEX N 16 Mp APS-C sensor, see more rumored specification (below)

Rumored Specification of Sony A57
16 megapixel ExmorHD sensor
100-12800 ISO
Articulating display screen
No top LCD
New battery grip
1,44 million dot EVF

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