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Firmware Update

Hasselblad is now Owned by DJI

DJI and Hassy

I was holding this news back for final confirmations, but today I have decided to publish it.

Yes, it’s true that a drone maker company from China now owns a majority share in Hasselblad. Yes, we are talking to same Swedish company Hasselblad which was best known for the medium-format cameras it produced since World War II.

You may also know that but Hasselblad was the first camera to land on moon and almost all the still photographs taken during these missions used customized Hasselblad cameras.

But the major fallback started when Hasselblad started re-branding Sony cameras and Lunar was the live example.

On July of 2016 Hasselblad teamed up with DJI for Arieal Photography package and announced A5D camera paired with DJI M600 to capture never before aerial shots.

On June 2016 Hasselblad Announced  a light-weight and compact Medium format mirrorless camera Hasselblad X1D – World First Mirrorless Camera with 50 MP Medium Format Sensor.

The According to Hasselblad UK Manager they received 30,000 worldwide pre-orders expecting only 3,000. So, the X1D camera was playing a major role for the comeback of Hasselblad.

DJI is a aggressive company and we hope and expect new era of Medium Format camera as well as small Medium Format Drones in near future.

source

Hasselblad to Announce World First Medium Format...

Hasselblad-Medium-Format-Mi

Second teaser image of Hasselblad upcoming camera published at Facebook today.  From the image we can see that camera Jog-dial button on the top of the camera.

Hasselblad-Medium-camera-im

I can confirm from the facebook post tags that the camera manufacturing unit is located inside Sweden and ucoming camera will have Medium format Sensor. We can speculate now the upcoming Camera is world first Medium Format mirrorless camera or may be compact camera, however we have to wait and watch.

Click here to see the live streaming of June 22nd Hasselblad world First Medium format Mirrorless Camera Announcement


 

Update – Hasselblad X1D Image Leaked

X1Dcamera image
We have told earlier you you that Hasselblad is going to announce Medium-format mirrorless camera today. Petapixel leaked the images of the upcoming camera and also confirmed that the upcoming camera from Hasselblad name is Hasselblad X1D.

Hasselblad-X1D-image

You can look at images of the camera without lens, the Medium-format sensor look gigantic, however Hasselblad managed to maintain sleek and flat design of the camera.

The price of the camera is expected to be around $8k and the official announcement is within next few hours.

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source – Hasselblad FacebookPage