See samples with Fire-eaters, sword swallowers and snake handlers at digitalcamerareview.com
digitalcamerareview on Sony A37 2X clear zoom technology….
The telezoom 2x magnification is acceptable when not viewed at 100%, but looking closely will reveal some digital artifacts and evidence of over-processing. To be fair, the statue was barely visible in my wide angle shot, so it might be a nice feature for someone shooting a prime lens who wants some zoom reach in a pinch.
Sony Alpha SLT-A37 sample pictures at theverge.com