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Hasselblad - More Surprises at Photokina 2016

Photokina-2016-image

Back on April in an interview HasselbladĀ  hinted us that they are planning to announce new camera soon. Now if we look at lines of interview by WEXgraphics, we can see the hidden msg šŸ˜‰ – More Surprises coming at Photokina 2016. That clearly indicates that Hassy is ready to announce interesting products in near future.

Q. Is this camera designed by or in collaboration with Fuji?
A. We have a fantastic relationship with Fuji, but this product has been completely designed, conceptualised and manufactured here in Sweden and assembled in Japan by Nittoh. Fuji has absolutely nothing to do with it

Q. Why is the price so low compared to other medium-format bodies?
A. The H camera is a modular concept, an established system that is for users that want to continually upgrade. Being mirrorless there is a price difference but we havenā€™t cut costs. We would like to reach more people

Q. Who is this camera aimed at?
A. Itā€™s aimed at existing customers. But at the same time, we see the advanced amateurs as well as professionals who may want to upgrade to medium format coming to this camera

Q. How good are the new lenses?
A. These new XCD lenses have the same performance level as all of the H lenses, they are spectacular

Q. Anything for later in the year?
A. Thereā€™s more to come, but this is a milestone and a new path. But there will be more surprises at Photokina

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